Baton Rouge Rertaurant

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Baton Rouge Rertaurant

  1. 1. Welcome To Our Presentation
  2. 2. Presented To UJALIBRAHIM
  3. 3. Group Members  Samira Khan: 121-0231-030  Mostafa Saad: 121-0300-630 Nilantay Morshed: 113-0625-630  Ariful Islam: 121-0428-030 • Ridwan Haider: 121-0493-030
  4. 4. What Do You Think ofWhen You See This…?
  5. 5. Well What I Think Is…
  6. 6. Baton Rouge RestaurantIt’s time to get passionate about food
  7. 7. Target Audience Higher middle class and higher class Tourists from all over Dhaka city Experiencers and professionals Loyal customers quickly Health conscious Concerned with the environment.
  8. 8. Objectives to be Acomplished Customer satisfaction and loyalty Generating restaurant traffic Achieving specific financial goal Building the restaurant brand
  9. 9. Twitter
  10. 10. Media Plan Outline Print ad in The Daily Star on Friday. People stay back home relaxed. Concentrate on the add. Ads in magazines for the experiencers. Also for professionals -more inclined to critique about quality. Billboards for the general public, upper middle class families and corporate people. Targeting huge group with web advertisements- almost no cost.
  11. 11. BUDGET Advertising Packages Platforms Demographics Front page - 10”:4” Higher middle class andThe daily Star Newspaper higher class Tk. 4.8 lac Mirror 2 pages Experiencer and Magazine professionals Tk. 30,000/page 3 billboards for 1 year Gulshan, Dhanmondi, Billboard Tk. 5.5 lac Uttara community.
  12. 12. Our Advertisement
  13. 13. Newspaper and Magazine Ad
  14. 14. Billboard Ad
  15. 15. EvaluationSurveysOnline TrackingCompare RevenuesPublic PerceptionOnline reviews
  16. 16. Facebook
  17. 17. Khadok
  18. 18. Promotional Join Venture
  19. 19. Thank You!
  20. 20. Any Questions?

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