Baton Rouge RestaurantIt’s time to get passionate about food
Target Audience Higher middle class and higher class Tourists from all over Dhaka city Experiencers and professionals Loyal customers quickly Health conscious Concerned with the environment.
Objectives to be Acomplished Customer satisfaction and loyalty Generating restaurant traffic Achieving specific financial goal Building the restaurant brand
Media Plan Outline Print ad in The Daily Star on Friday. People stay back home relaxed. Concentrate on the add. Ads in magazines for the experiencers. Also for professionals -more inclined to critique about quality. Billboards for the general public, upper middle class families and corporate people. Targeting huge group with web advertisements- almost no cost.
BUDGET Advertising Packages Platforms Demographics Front page - 10”:4” Higher middle class andThe daily Star Newspaper higher class Tk. 4.8 lac Mirror 2 pages Experiencer and Magazine professionals Tk. 30,000/page 3 billboards for 1 year Gulshan, Dhanmondi, Billboard Tk. 5.5 lac Uttara community.