Nation branding is a concept firstcoined by Simon Anholt in 1996
What is nation branding ? Anholt’s thesis presented governments with the idea that it indeed was possible to brand states as if they were products. A nation gets a brand identity based on its strength of delivering a quality product consistently over time (EG: Switzerland for tourism and banking, USA for freedom, Italy for food and fashion, etc.)
Is it important? The fate of nations doesnt only depend on their relationships with the governments of other nations It depends more than ever before on their relationships with international publics
How it helps !! Promote tourism Attract presence of global communi ty Brings new investors which will open new doors of trade
Most of the countries worldwideis “campaigning”
Incredible !ndia Incredible India was conceptualized in 2002 by V Sunil and Amitabh Kant, Joint Secretary, Ministry of Tourism. The primary objective of this branding exercise was to create a “distinctive identity for the country”
Campaigns by Incredible !ndia In 2002 tourism was increased by 16% In the second year, the Incredible India campaign focused on spiritual tourism, resulting in a 28.8% increase in tourist traffic India was ranked among top 5 in a survey by lonely planet and no.1 ranking in the Travel + Leisure readers survey. In 2007/08 entered ITB, Berlin as partner nation and 7 days campaign in New York India @60 and in LA The Sound Of Music. In 2006 Atithi Devo vavah was launched to solve the local public problems of tourists.
REFRENCES :YOUTUBE.COMINCREDIBLE INDIA WEBSITENATION BRANDING INDEX WEBSITEFOX NEWS PODCASTSAustralian tourism boardAND MANY MANY MORE…..