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Nation branding

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  • 1. Incredible India
  • 2. NATION BRANDING BRIEF INSIGHT SAMIR KUMAR
  • 3. Nation branding is a concept firstcoined by Simon Anholt in 1996
  • 4. What is nation branding ? Anholt’s thesis presented governments with the idea that it indeed was possible to brand states as if they were products. A nation gets a brand identity based on its strength of delivering a quality product consistently over time (EG: Switzerland for tourism and banking, USA for freedom, Italy for food and fashion, etc.)
  • 5. Is it important? The fate of nations doesnt only depend on their relationships with the governments of other nations It depends more than ever before on their relationships with international publics
  • 6. How it helps !! Promote tourism Attract presence of global communi ty Brings new investors which will open new doors of trade
  • 7. Most of the countries worldwideis “campaigning”
  • 8. Nation Branding Index 2011
  • 9. Nation branding in India…
  • 10. Incredible !ndia Incredible India was conceptualized in 2002 by V Sunil and Amitabh Kant, Joint Secretary, Ministry of Tourism. The primary objective of this branding exercise was to create a “distinctive identity for the country”
  • 11. Campaigns by Incredible !ndia In 2002 tourism was increased by 16% In the second year, the Incredible India campaign focused on spiritual tourism, resulting in a 28.8% increase in tourist traffic India was ranked among top 5 in a survey by lonely planet and no.1 ranking in the Travel + Leisure readers survey. In 2007/08 entered ITB, Berlin as partner nation and 7 days campaign in New York India @60 and in LA The Sound Of Music. In 2006 Atithi Devo vavah was launched to solve the local public problems of tourists.
  • 12. REFRENCES :YOUTUBE.COMINCREDIBLE INDIA WEBSITENATION BRANDING INDEX WEBSITEFOX NEWS PODCASTSAustralian tourism boardAND MANY MANY MORE…..
  • 13. Thank you !