Business Plan For Pet Care Salon“ONLY PAWS”Group 4Nilesh Bhagat 01Dhruv Damania 04Samidha Kashettiwar 19Mallika Palande 26...
Confidentiality AgreementThis agreement is to acknowledge that the information provided by ABC Company inthis business pla...
Table of Contents1.0 Executive Summary …………..................................................................................
1.0 Executive SummaryOnly Paws is a full-service animal care facility dedicated to consistentlyproviding high customer sat...
1.3 VisionOur vision is to create a great reputation that shows our dedication to ourclients and their pets. Our desire is...
2.2 Start-up RequirementsTotal start-up requirements include legal costs, logo design, stationery andrelated expenses. The...
Our business atmosphere will be clean, friendly and upscale wherecustomers will be comfortable leaving their pets. We will...
• Pet Grooming: Provide on-site professional pet grooming services.• Animal Behaviour Courses: Provide certified animal tr...
4.0 Personnel PlanThe personnel plan will be as follows:• One manager to oversee and fill-in for all areas• Two front desk...
4.1 Contract Employees:• One pet groomer• One behavioural trainer• In the first year, assumptions are that there will be t...
5.0 Legal & Work Formalities• Partnership Deed• Service Tax number from Service Tax Dept.• Consent letter of owner & rent ...
6.3 Pricing- Grooming SizesWash your own pet Rs. 100• Basic Bath Rs. 150 S M L• Full Bath Priced by size 250 350 500• Tidy...
• Bathroom breaks are scheduled every two hours during the day• In the evening after our Day-care guests have all gone hom...
7.3 FIVE YEARExpand the number of overnight kennels by 10.Franchise.8.0 Market Analysis SummaryOnly Paws will focus on dua...
to care for their pets in a loving playful daycare. There is a need to havepets cared for over long periods of time while ...
9.0 Sales ForecastScooby Scrub Pet Salon attends approximately 20 pets daily as per theirreports in Business Today So we c...
Sales Forecast Year 1 Year 2 Year 3Overnight Care 171074 205289 246347Day Care 801911 962293 1154751In Home Care 0 0 3500W...
10.0 Customer Relationship Management10.1 Client Details• Name:• Address:• Phone:• Pets name:• Breed:• Age:• Desired Servi...
• Rule 5: Messes happen – if you make one, please let us know assoon as possible so that we can clean it up. Dogs are enco...
13.0 Keys to SuccessSuperior Customer Service: 24 hour high-quality care and service.Environment: provide a clean, upscale...
14.0 Sales ForecastAccording to research done by Euromonitor International the growth rate onPet Industry in India is 15%-...
15.0 Proforma of Cash flowYear 1Cash ReceivedCash from OperationsCash Sales 1176848Subtotal Cash from Operations 1176848Ad...
16.0 Balance SheetYear 1AssetsCurrent AssetsCash 294,848Inventory 100,000Other Current Assets 200,000Total Current Assets ...
Facility Layout
Grooming Service Blueprint
Sales by Months in the FY1Months 1 2 3 4 5 6 7 8Overnight Care 8000 8800 9680 10648 11713 12884 14172 15590 1714Day Care 3...
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Only paws business plan

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Designed a successful business plan for a dummy pet care shop named "Only Paws" which involved development of objectives, Start-up Requirements, Marketing Strategy, Future Products and Services, Personnel Plan, Customer Relationship Management, Sales Forecast service contract terms, Pricing, Legal & Work Formalities, Proforma of Cashflow and Balance sheet

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Transcript of "Only paws business plan"

  1. 1. Business Plan For Pet Care Salon“ONLY PAWS”Group 4Nilesh Bhagat 01Dhruv Damania 04Samidha Kashettiwar 19Mallika Palande 26Adtiya Todankar 45Pritam Vaity 49
  2. 2. Confidentiality AgreementThis agreement is to acknowledge that the information provided by ABC Company inthis business plan is unique to this business and confidential; therefore, anyone readingthis plan agrees not to disclose any of the information in this business plan without theexpress written permission of Angel Dentistry.It is also acknowledged by the reader of this business plan that the informationfurnished in this business plan, other than information that is in the public domain, maycause serious harm or damage to ABC Company and will be kept in the strictestconfidence.Upon request, this document is to be immediately returned to ABC Company.Signature _________________________Name ____________________________Date _________________________This is the business plan for ABC Company. The presentation of this business plandoes not imply an offering of securities.
  3. 3. Table of Contents1.0 Executive Summary …………................................................................................................ 11.1 Objectives ….......................................................................................................................11.2 Mission…............................................................................................................................ 11.3 Vision ................................................................................................................................ 22.0 Company Summary............................................................................................................ 22.1 Company Ownership ........................................................................................................ 22.2 Start-up Requirements ..................................................................................................... 3Table: Start-up ........................................................................................................................ 33.0 Services Offered …….......................................................................................................... 44.0 Personnel Plan ……............................................................................................................. 64.1 Contract Employees …….................................................................................................... 7Table Personnel Plan .............................................................................................................. 75.0 Legal & Work Formalities................................................................................................... 86.0 Pricing.............................................................................................................................. 86.1 Pricing- Day Care............................................................................................................... 86.2 Prepaid Packages ........................................................................................................... 86.3 Pricing- Grooming ............................................................................................................ 96.4 Pricing- Pet Suites ........................................................................................................... 96.5 Pet Suites ........................................................................................................................ 97.0 Future Products and Services …………….............................................................................107.1One year Growth Plan...................................................................................................... 107.2 Three year Growth Plan .................................................................................................. 107.3 Five Year Growth Plan……………………………………………………………..…...........………...…………118.0 Market Analysis Summary .............................................................................................. 118.1 Market Needs.................................................................................................................. 118.2 Market Trends................................................................................................................. 118.3 Marketing Strategy.......................................................................................................... 129.0 Sales Forecast ………………………………………………………………………..……………………………….... 1310.0 Customer Relationship Management ........................................................................ 1510.1 Client Details ............................................................................................................... 1510.2 Customer Rules .......................................................................................................... 1511.0 Employee Management …............................................................................................. 1511.1 Employee Handbook .....................................................................................................1612.0 Backup Plan ...................................................................................................................1613.0 Key to Success................................................................................................................ 1714.0 Sales Forecast ………….................................................................................................... 18Table: Expenditure …………………………………………………………………………………………………………...1815.0 Proforma of Cashflow .................................................................................................. 1916.0 Balance Sheet.................................................................................................................20
  4. 4. 1.0 Executive SummaryOnly Paws is a full-service animal care facility dedicated to consistentlyproviding high customer satisfaction by rendering excellent service, qualitypet care, and furnishing a fun, clean, enjoyable atmosphere at anacceptable price. We will maintain a friendly creative work environmentwhich respects diversity, ideas, and hard work.The timing is right for starting this new venture. Animals are playing a largerrole in our lives, and working people are choosing to provide them with agood life. Loving families with active pets and an active conscience are insearch of better lives for their pets and peace of mind for themselves,causing busy animal lovers to flock to an ever-growing number of animalday care facilities across the nation. For customer convenience, in additionto day care, Only Paws will include overnight care, in-home care, washyour own, pet grooming, animal behavior, pet portraits, gift and petspecialty products, 24 hour service, and special requests, all at one facility.1.1 ObjectivesTo increase our customers by 100% in the 2ndFY.We aim to start our door to door service from the 2ndFY.To increase our profits by 20% each financial year.1.2 MissionOur mission is to provide top-quality, royal treatment to the pets we carefor, giving the owner peace of mind; while continuing on a path of never-ending education in the pet care industry.
  5. 5. 1.3 VisionOur vision is to create a great reputation that shows our dedication to ourclients and their pets. Our desire is to become the first recommendation forservices by your veterinarian, groomer, and friends and family.2.0 Company SummaryNew company that will provide high-level animal care and customer servicein the following categories:Overnight care.Day care.In-home care.Wash your own pet.Pet grooming.Animal behavior classes.Pet portraits.Gift shop.Special events.Special requests.24 hour service.2.1 Company OwnershipOnly Paws will be created as a ABC Animal Care Pvt. Ltd. based in Khar(W), Mumbai, privately owned by 6 partners.
  6. 6. 2.2 Start-up RequirementsTotal start-up requirements include legal costs, logo design, stationery andrelated expenses. The start-up costs are to be financed by the direct ownerinvestment.Start-up Requirements Rs.Start-up ExpensesLegal and Accounting (permits, license) 50,000Office Supplies (stationery, etc) 25,000Equipments (razors, dryers etc) 100,000Supplies (towels, shampoos, food etc) 50,000Collateral Materials (brochures, cards, etc.) 50,000Insurance 25,000Rent (property) 720,000Interior expenses (designing, contractor etc) 100,000Sales and Marketing (advertising, direct mail, etc) 50,000Other 27,500Total Start-up Expenses 1,197,500Start-up AssetsCash Required 100,000Start-up Inventory 100,000Other Current AssetsLong-term Assets 500,000Total Assets 700,000Total Requirements 1,897,500
  7. 7. Our business atmosphere will be clean, friendly and upscale wherecustomers will be comfortable leaving their pets. We will offer a personaltouch, such as birthday cards and a daily report card for each pet that isregistered with Only PawsOur business will offer 24 hour service, a unique concept in this type ofindustry(For facility layout refer appendix no. i)3.0 Services Offered• Overnight Care: Leave your pet for as long as necessary for 24 hourcare and attention. 26 large dog runs and eight kitty condos• Day Care: Provide 3,000 sq. ft. for a fun, safe atmosphere for pets tospend the day exercising and enjoying the company of other pets• In-home Animal Care (FY3): Staff will go to homes to feed, walk,play, and check on pets as often as requested. Mail will be picked upand plants watered if requested• Wash Your Own Pet: Provide 2 tubs, brushes, environmentally safeshampoo, dryers and aprons for clients who bring their pets in towash
  8. 8. • Pet Grooming: Provide on-site professional pet grooming services.• Animal Behaviour Courses: Provide certified animal trainingcourses for the beginner, intermediate, and advanced• Gift Shop: Provide specialty pet-related gifts and products• Special Events: Coordinate pet birthday parties or any other specialoccasions on-site or at a location of choice• Special Requests: Provide service for pets with special needsincluding administering medication, assisting with recovery fromsurgery, handicaps, etc• Pet taxi
  9. 9. 4.0 Personnel PlanThe personnel plan will be as follows:• One manager to oversee and fill-in for all areas• Two front desk reception to greet customers, receive payments forservices/products, set appointments, answer phones, check-in pets,distribute wash your own supplies and maintain files of clients withdata entry• Four playground supervisors will feed and water pets, keep areaclean, walk and exercise, collect pets at check-out time. Two will beon staff full time and two will work part time• One Vet• One Driver
  10. 10. 4.1 Contract Employees:• One pet groomer• One behavioural trainer• In the first year, assumptions are that there will be two receptionist,four playground supervisors, and the manager will serve as part timereceptionist and night personal until the business can build. Thegroomer and trainer will work on contract• In the second year, two playground supervisors and a groomer will beadded to the payrollPersonnel Plan TableParticulars Year 1 Year 2 Year 3Production PersonnelPlayground supervisor 36000 36000 36000Playground supervisor 36000 36000Playground supervisor part time 24000 24000 24000Playground supervisor part time 24000 24000Groomer 72000 96000 96000Pet taxi/in-home care/dogwalker60000 15360 15840Subtotal 192000 231360 231840General AdministrationManager 120000 120000 120000Reception 1 60000 60000 60000Reception 2 60000 60000 60000Subtotal 240000 240000 240000Total People 9 11 11Total Payroll 432000 471360 471840
  11. 11. 5.0 Legal & Work Formalities• Partnership Deed• Service Tax number from Service Tax Dept.• Consent letter of owner & rent receipt• Agreement with the dog owners• Dog Boarding license• Permission from Gramin Vibhag if required• Insurance6.0 Pricing6.1 Pricing- Day Care• Per Day Rs. 250• Half Day (upto 5 hrs) Rs. 200• For each additional dog Rs.150• Overnight Rs. 4006.2 Prepaid Packages:3 Days 1 Dog Rs. 6003 Days 2 Dogs Rs. 10005 Days 1 Dog Rs. 9005 Days 2 Dogs Rs. 1600
  12. 12. 6.3 Pricing- Grooming SizesWash your own pet Rs. 100• Basic Bath Rs. 150 S M L• Full Bath Priced by size 250 350 500• Tidy up Priced by size 150 200 300• Shave Priced by size 100 200 300• Full groom Priced by size 300 450 650(For service blue print refer appendix ii)6.4 Pricing- Pet Suites• Per night Rs. 500(includes day care)• Occasions Rs. 750(Diwali, Christmas, New years eve etc.)6.5 Pet Suites• A typical day for your pet at ONLY PAWS includes:• Clean private quarters with their own off the floor Kuranda bed, a fullglass front door, and soft toys• Our canine guests enjoy sleeping inside in one of our air-conditionedcomfortable suites• Beginning at 6:15 a.m. our guests wake up and are taken outside fora morning potty break• They then move to one of our two large play areas, where they spendthe day with all of their friends, playing, running, and getting constantsocial interaction and attention from our loving staff in a secure,escape proof air-conditioned environment
  13. 13. • Bathroom breaks are scheduled every two hours during the day• In the evening after our Day-care guests have all gone home, ourovernight guests have their evening dinner, one more potty break andretire to their clean, comfortable, individual pet suites to enjoy dogdreams while listening to soothing jazz music• This is the ONLY PAWS way of doing business7.0 Future Products and Services7.1 ONE YEAR GROWTH PLANVeterinarian technician on staff to administer vaccinations onspecified days and tend to any unforeseen emergencies.Internet access to watch your pet online.Monthly newsletter.Weekly play hour.Espresso and juice bar.7.2 THREE YEARExpand the number of overnight kennels by 5.Mobil pet wash--will go to pet owners home to wash their pets.Sell and distribute gifts and products online.Add an exercise pool.Combine facility with a local veterinarian.
  14. 14. 7.3 FIVE YEARExpand the number of overnight kennels by 10.Franchise.8.0 Market Analysis SummaryOnly Paws will focus on dual-income, traveling professional families withhectic schedules. Those trying to strike a balance between the demands oftheir careers, personal lives and their pets. Our most important group ofcustomers are those who do not have as much time as they desire to investin their pets and are willing to seek additional help regardless of costs.8.1 Market NeedsOur target customers are pet owners, not restricted to only one pet perhousehold. They are working professionals that need reliable, trusting andconvenient pet care available to them to keep up with the demands of theirhectic schedules. There is a need for one-stop convenience.8.2 Market TrendsTodays trend consists of professionals having their families later in life ordeciding not to have children at all. Pet owners are increasingly treatingtheir pets as they would their children. Pets arent just part of the familyanymore. In some cases they are the family. They are willing to investdollars to have them cared for in an environment that would mirror theirhome surroundings.Another important workplace trend is working longer hours and more days.There is also the traveling professional. Professionals are looking for help
  15. 15. to care for their pets in a loving playful daycare. There is a need to havepets cared for over long periods of time while their owners are away onbusiness trips. Downtown and condominium living has also become verypopular for professionals. This creates the need to provide a daily exerciseand a playful environment for their pets.8.3 Marketing Strategy• Word of Mouth- Tour of facility to pet owner• Provide free coupons to different reputed veterinarians• Website• Fan page on Facebook/ folow on Twitter• Pamphlets in newspapers
  16. 16. 9.0 Sales ForecastScooby Scrub Pet Salon attends approximately 20 pets daily as per theirreports in Business Today So we can assume that we will be attendingapprox. 5-7 pets daily for the FY1The following charts present the sales forecast for Only Paws.(For table refer appendix no. iii)0500001000001500002000002500003000001 2 3 4 5 6 7 8 9 10 11 12SalesMonthsMonthly SalesSpecial requests, misc.RetailGroomingWash Your OwnIn Home CareDay CareOvernight Care
  17. 17. Sales Forecast Year 1 Year 2 Year 3Overnight Care 171074 205289 246347Day Care 801911 962293 1154751In Home Care 0 0 3500Wash Your Own 25661 30793 36952Grooming 53461 64153 76983Retail 106921 128306 153967Special requests, misc. 17820 21384 25661Total Sales 1176848 1412218 1694662020000040000060000080000010000001200000140000016000001800000Year 1 Year 2 Year 3Yearly SalesSpecial requests, misc.RetailGroomingWash Your OwnIn Home CareDay CareOvernight Care
  18. 18. 10.0 Customer Relationship Management10.1 Client Details• Name:• Address:• Phone:• Pets name:• Breed:• Age:• Desired Service:• Date of service:• Time of service:• Comments:10.2 Customer Rules• Rule 1: Please keep your pooch on a leash, in a carrier/stroller, or inyour arms at all times! You are responsible to supervise your ownpet.• Rule 2: Please – NO FLEAS or TICKS! Only Paws is a FLEA/TICK-FREE ZONE. If fleas are found while brushing/bathing your pet,please alert our Staff IMMEDIATELY.• Rule 3: For health reasons, puppies should be 4 months or older andbe current on all their vaccinations before visiting Only Paws.Grooming dogs must provide current rabies information.• Rule 4: Aggressive or disruptive dogs will be asked to leave – thisincludes constant barkers! If you have a pushy pooch, we may beable to accommodate you outside normal business hours.
  19. 19. • Rule 5: Messes happen – if you make one, please let us know assoon as possible so that we can clean it up. Dogs are encouraged touse the grassy area outside before entering the building.• Rule 6: Have fun! Only Paws is designed to be a fun place for youand your pooch. If there is anything we can do just ask. Our staffhas a wealth of information from places to dine with your pooch andlocal dog events.11.0 Employee Management11.1 Employee Handbook• Work Schedules• Pay check• Pay day/period• Time Records• Reporting income from tips• Deduction from wages• Benefits(holidays, vacation, sick days, leave of absence)• Employee discounts• Training & Development12.0 Backup Plan• Incase pet runs away – detector collar• Service not as desired – provide client with free product from the giftshop and concession for next service• Tiff between pets – dog handlers available on the spot
  20. 20. 13.0 Keys to SuccessSuperior Customer Service: 24 hour high-quality care and service.Environment: provide a clean, upscale, odor free, enjoyableenvironment conducive to giving professional trusting service.Convenience: offering clients a wide range of services in oneenvironment.Location: provide an easily accessible location for customerconvenience.Reputation: credibility, integrity, and 100% dedication from 23+ yearsemployment at current workplace.
  21. 21. 14.0 Sales ForecastAccording to research done by Euromonitor International the growth rate onPet Industry in India is 15%-20%Particulars Year 1 Year 2 Year 3Overnight Care 171074 205289 246347Day Care 801911 962293 1154751In Home Care 0 0 3500Wash Your Own 25661 30793 36952Grooming 53461 64153 76983Retail 106921 128306 153967Special requests, misc. 17820 21384 25661Total Sales 1176848 1412218 1694662Expenditure RsStationery 25000Pet Supplies 100000Advertising 50000Insurance 25000Printing 50000Repairs & Maintenance 100000Bad Debts 10000Subscription 10000Water Supply 60000Internet 24000Electricity 70000Salaries 432000Rent 720000Depreciation 120000Total Expenses 1796000
  22. 22. 15.0 Proforma of Cash flowYear 1Cash ReceivedCash from OperationsCash Sales 1176848Subtotal Cash from Operations 1176848Additional Cash ReceivedSales Tax, VAT, HST/GST Received 0New Current Borrowing 0New Other Liabilities (interest-free) 0New Long-term Liabilities 0Sales of Other Current Assets 0Sales of Long-term Assets 0New Investment Received 250000Subtotal Cash Received 1426848Total Spent on Operations 1482000Subtotal Cash SpentNet Cash Flow -55152Cash Balance 44848Total Revenue 1,176,848Less: Expenses 1,796,000Loss (619,152)
  23. 23. 16.0 Balance SheetYear 1AssetsCurrent AssetsCash 294,848Inventory 100,000Other Current Assets 200,000Total Current Assets 594,848Suspense Account 303,500Long-term Assets 380,000Total Assets 1,278,348Liabilities and Capital Year 1Current LiabilitiesAccounts Payable -Current Borrowing -Other Current Liabilities -Subtotal Current Liabilities -Long-term Liabilities -Total Liabilities -Paid-in Capital 1,897,500Retained Earnings (619,152)Total Liabilities 1,278,348
  24. 24. Facility Layout
  25. 25. Grooming Service Blueprint
  26. 26. Sales by Months in the FY1Months 1 2 3 4 5 6 7 8Overnight Care 8000 8800 9680 10648 11713 12884 14172 15590 1714Day Care 37500 41250 45375 49913 54904 60394 66434 73077 8038In Home CareWash Your Own 1200 1320 1452 1597 1757 1933 2126 2338 257Grooming 2500 2750 3025 3328 3660 4026 4429 4872 535Retail 5000 5500 6050 6655 7321 8053 8858 9744 1071Special requests, misc. 833 917 1008 1109 1220 1342 1476 1624 178Total 55033 60537 66590 73249 80574 88632 97495 107244 11796

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