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  • hey Sami Savanur,Avinash Malani,Nikhil Punjabi
    Great jobs guys
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Business plan   soccer school Business plan soccer school Document Transcript

  • BUSINESS PLANManaging Entrepreneurial Enterprises1/11/2013AvinashMalani – 12686387Nikhil Punjabi - 12744129Sami Savanur - 12718923
  • ContentsEXECUTIVE SUMMARY ............................................................................................................................ 2Introduction ............................................................................................................................................ 3 Objectives ........................................................................................................................................... 3 Mission Statement .............................................................................................................................. 3 Vision................................................................................................................................................... 3 Value to customers ............................................................................................................................. 3Company Summary ................................................................................................................................. 3 Company ownership: .......................................................................................................................... 3 Start-up plan: ...................................................................................................................................... 4 Company locations:............................................................................................................................. 4 Product ................................................................................................................................................ 4Competitor Analysis ................................................................................................................................ 4Threats and solutions.............................................................................................................................. 5Market Environment ............................................................................................................................... 5Market research ...................................................................................................................................... 5Marketing Plan ...................................................................................................................................... 10 Segmentation .................................................................................................................................... 10 Targeting ........................................................................................................................................... 11 Positioning ........................................................................................................................................ 11 Product .............................................................................................................................................. 12 Price .................................................................................................................................................. 12 Place .................................................................................................................................................. 13 Promotion ......................................................................................................................................... 13Industry Analysis ..................................................................................................................................... 5 PEST ANALYSIS .................................................................................................................................... 5 Porters 5 forces ................................................................................................................................... 7Organisational Structure ....................................................................................................................... 15Operations ............................................................................................................................................ 17Financial Plan ........................................................................................................................................ 18Bibliography .......................................................................................................................................... 21
  • EXECUTIVE SUMMARYFootball in India is at an all-time high. The face of the sport in the country is changing. Thesports history dates back to the late 1800’s and its subsequent growth means that today itboasts 83 million viewers(Akinyemi, 2011). The popularity of the English Premier Leaguehas mushroomed among India’s affluent middle class.Although the great signs of progress shown towards following the sport and its viewership,the real scenario bears another picture. The sport in the country is pervaded with red tapism,bureaucracy and corruption. There is lack of large investments and presence of poorinfrastructure which are hampering the growth of the sport with in the country. There is largeroom for change at all levels.Through Happy feet football academy we bring world class training facilities to the countryand are proud to be the pioneers in the services we offer. This idea lies in the passion for thesport held by the three partners Sami Savanur, AvinashMalani and Nikhil Punjabi. In thisbusiness plan we outline the framework of how we attempt to achieve our vision and futureplans for the business and the growth of the sport.We start with elaborating on the company profile and the products we offer. We plan to bringin international coaches, players and conduct international tours to give our students acompletely experience of how the sport is administered in Europe. Through this we aim togive them the opportunity to pursue their passions as a career.Next we highlight the extensive market research and environmental scan that we haveconducted which is brought about in our marketing plan.We highlight who are target marketis and our market entry strategy by capturing the international schools which is as yetuntapped.After this we look into the daily operations of the academy and the organisational structure.We go on to highlight the work culture that we plan to adopt. Our team comprises of veryesteem coaches procured from the Uk and India respectively to provide students at the grassroot level to master the game.Finally we discuss the financials of the firm and how we plan to make it a profitableorganisation by giving a detailed break up of our expenses, profits and the projected sales thatwe aim to achieve.
  • IntroductionObjectivesHappy feet through its efforts intend to change the way India perceives the king of all sports. Weplan to achieve this to start by tying up with international schools in Maharashtra. At happy feet westrive to instil football passion into young hopefuls. This will be achieved through professionalfootball training and building a sound youth system where youngsters progress from one level toanother. Efforts will be directed towards offering international exposure through various sportstours and events.Mission StatementOur mission is to nurture the physical, mental and emotional growth of the youth through the sportof football at the grass root level. We strive to provide the environment where “footballers are brednot born”.VisionHappy feet is envisaged to have the following attributes: World class infrastructure and facilities in terms of training ground, equipment, training techniques, modules etc. Be a breeding ground for world class talent Establish a sound youth system Contribute not only to the development of football but also good human beingsValue to customersHappy feet will bring to Indian soil quality of football training for the youth in par with Europeanfootball academies. This initiative will bring international exposure to the country which lacks basicinfrastructure in the sport. We also aim to provide value by furnishing these services at affordableprices.Company SummaryHappy feet football academy is an initiative started by three friends with the vehemence to give backto society the one thing they are passionate about the most, football. The retail format of which willbe set by adhering with International schools and providing world class football training to theirstudents from grass root level. Happy feet is the first of kind football academy in the countryproviding high quality training at affordable prices.Company ownership:The ownership of the company will belong to three people: Sami Savanur, AvinashMalani and NikhilPunjabi with each sharing profits and losses equally.The business will be registered as a partnershipand the above mentioned people would be involved in the management of the company as well.
  • Sami Savanur would be actively involved with on ground activities, AvinashMalani would look aftermarketing and business development and Nikhil Punjabi would be looking after the accounts andoperations.Start-up plan:We would be getting our initial investments from an investor who would be having a 20% share inthe company. We will be approaching the investor for $25000 of start-up capital.Company locations:The company office will be located in the city of Pune and operations will be carried out at theinternational schools in Mumbai and Pune respectively. In the third year we plan to set up anotheroffice in Mumbai.ProductProduct description - Our product is to offer world class football facilities with training and coachingat residential camps set up at various international schools by tying up with them initially in thecities of Mumbai and Pune. These would be specialized long duration camps unlike most of theacademies that offer short term clinics.Futebol De Salao – We plan to incorporate the Brazilian method of Futebol De Salao as a part of ourtraining. It is a variation of the conventional football and is the best medium for the development ofthe player’s ability to transfer and use their skills effectively in the difficult physical and psychologicalconditions of the game. The ball used is an important factor, due to its small size and heavy weight;it restricts players from playing long, aerial passes and encourages constant circulation and recyclingof the ball (braziliansoccerschols, 2013).Competitor AnalysisCompetition does exist in the arena of sports training and coaching. As our plans are to start up inthe cities of Mumbai and Pune, we have considered the direct competitors to us in these particularcities. In the city of Mumbai, our major competitors include BaichungBhutia Football Schools. This isan academy started by India’s longest serving football captain, BaichungBhutia. This academy is inthe start-up stage but has plans to open similar schools across the nation targeting children in theage group 5 to 18 years. Besides, we also have Manchester United Soccer Schools as our competitorin the city of Mumbai. This academy would be delivering a series of short term skill developmentprograms in the Manchester United way. Without underestimating their threat as a competitor, webelieve that our academy will focus more on the development of football as a sport as compared tothe many others who would concentrate more on building their brand image.For the city of Pune as well, we have looked at two potential competitors. Soccernova is an academythat has an alliance with the Brazilian Soccer Schools and their coaching standards. Theirprofessional football training progresses from one level to another. Another competition we see is inPeninsula Pune FC Academy (PPFCA). It is a trainingacademy launched by the I-League club Pune FC.
  • Threats and solutionsEntry of international soccer clubs – With clubs like Liverpool and Barcelona planned to enter themarket in 2014 they possess a threat to eat up market share. Hence we plan to capture the nichemarket of international schools and get established within the market.International schools rejecting tie ups – In case of this situation which is less likely. We will modifyour business model by setting up our own independent facilities and residential camps wheretrainings would be conducted and open to the general publicSports injuries – Injury in sports is a certainty but the way they are treated and not neglected is whatmatters thoroughly. Hence we have professional Physiotherapists on ground all the timeSummer holidays creating lack of business – The month long holiday when students are away wouldbe utilised to conduct soccer camps and open to all students.Market EnvironmentAccording to the report Developing football in India broad cast rights for the FIFA world cup haverisen by over 1000% in 8 years, showing an astounding growth from $3million in 2002 to $43 millionin 2010.The report also shows a 60% increase in numbers watching football on TV since 2005.Football also attracts the second highest sports sponsorship in India after cricket. The report alsohighlights that 47% of India’s population describe themselves as football fans (Sportspath, 2012).Focusing on the state of Maharashtra where we plan to start operation the prospects of growthseem commendable. In all there are 20000 schools which are playing football and there are 25million kids between the age group of 6 – 17.The Western Indian Football Association has enteredinto a strategic partnership with Sporting Ace Private Limited and come up with an ambitious plan todevelop football in the state. The partnership will see an infusion of Rs 100 crores and plan togenerate 5000 All India Football Federation trained coaches in the next three years.Industry AnalysisPEST ANALYSISPoliticalThe Government of India has been taking several steps to facilitate the growth of Football and othercompetitive sports in the country. A major step toward this is taken by the government approving AllIndia Football Federations bid to host the 2017 under – 17 football world cup (Goal, 2012).Thegovernment will support all efforts that envisage the hosting and staging of the world cup byproviding world class infrastructure and six top class venues. The government will also guarantee
  • security, accommodation, transport and airport facilities (Goal, 2012). With the world cup beingstaged in the country, it will stir a revolution of fan following and we at Happy Feet can work towardproviding the country with talent to achieve this feat.The Indian football system is tainted with corruption and inefficiencies. This exists at all levelsstarting from the district level of competition to the national level where there is bribery in a majorsense.Two years ago the hockey federation of India was stripped off by the Indian Olympicassociation after the government found out about widespread corruption and bribery. The mostcelebrated event of Indian sport, The Indian Premier League has been rubbed in with a tremendousamount of allegations and kickbacks and bud rigging during the awarding of franchises (Ambers,2012).EconomicIn the last couple of years things have looked bright for Indian football with IMG – Reliance acquiringthe commercial rights of Indian football for 15 years at USD 140 million, acquisition of clubs abroadby Indians and NRI’s, entry of major European clubs to India and support of FIFA to AIFF (AnglianFootball, 2012).The Indian football league clubs spend collectively USD 30 million (approx.).Each season budgetranges from USD 1000000 – 3000000 for these clubs and 90% of expenditure is on playercompensation (Anglian Football, 2012).The Indian Economy has been on the rise at a steady pace of 6 – 8 % growth. It is the tenth largesteconomy in the world by nominal GDP. India falls into one of the G- 20 major economies and is amember of the BRICS. These factors provide a potentially profitable environment to invest in.SocialIndia is the second most populous country in the world and its large reserve of human capital iscrucial to the nation’s economic development. The countries growing technically skilled workforcedraws international players to locate facilities there. Inflation and employment rates which arerelatively high remain major challenges for the Indian economy. The expanding middle class inIndia’s urban areas is likely to help fuel the countries future economic growth (Texas, 2012).A major deterrent for the growth of any other sport in the country is the pro cricket mind-set thatthe country possesses. This results in neglect of other sporting competition and potential. Havingconsidered this as previously mentioned there is a huge rise in football following in the country. 47%of Indians consider themselves as football fans. The viewer ship of European football is on the rise.With the opening of venues such as Manchester United football Cafes all over the country, there is astrong platform to unite people who are passionate about the sport.TechnologyThe major drawback in Indian football is the lack of infrastructure and technology at grass root leveland national level simultaneously. With stadiums crumbling and pot holes on pitches it becomesdifficult for the sport to prosper. In Goa, the Fatorda stadium was deemed to be not good enough tohost Asian Football Confederation matches as it dint even have flood lights (Srivastava, 2011).Also in
  • Kolkata the Mohan Bagan and East Bengal grounds are not in proper conditions hence matches areheld at the Salk Lake stadium.There is strong requirement of world class state of the art facilities. Such facilities are made availableby international schools such as American School of Bombay which have state of the art footballpitches, heated swimming pools, gymnasiums etc.Porters 5 forcesThreat of new entrants - mediumAs the market is very lucrative there may be a chance that big Indian companies such as Relianceand investors such as The Sahara Group may shift their financial assistance from cricket and hockeyto football. There is also a chance of other international football academies to follow the footstepsof Manchester United soccer schools and enter the market. Speculations have already been madeabout the entry of Italian football club Inter Milan. The sales and marketing manager Barbara Biggiinformed Times of India that they are looking for partners in the country to support theInfrastructure (Mohan, 2012).The major issue observed with these new entrants is the fact that nothing concrete has fallen intoplace as of today and majority of the projects would fall into place late end of 2013 or by2014.Concequently we wish to capitalise on this opportunity and gain market leadership.Threat of substitutes – Medium to HighAs mentioned earlier with cricket being the countries favourite sport and hockey being the nationalsport the consumer could possibly switch to playing any of these sports. This could result in loss of along term consumer.We feel that even though this threat could be relatively high the latest reports show that 47 % ofIndians describe themselves as football fans giving us a huge window of opportunity.Bargaining power of customers – low to mediumThe customers would have a relatively low bargaining power as the cost of packages we offer areprovided at relatively affordable prices as compared to Industry standards. The countries reputedKarnataka Institute of Cricket charges a fee of Rs 5500 for a month for their weekend sessions.Hence our prices for the three month package Rio are comparatively affordable (KIOC, 2012).Bargaining power of suppliers – MediumThe main form of suppliers for us would be sport companies such as Puma, Adidas or Nike. Thesewould be the companies from which we would be looking to source our football equipment such asjerseys, boots, footballs etc. We are already in talks with Puma as one of our partners, Sami Savanuris an ex-employee of the company and through his contacts with the company we are going to getlarge discounts on bulk purchases of the goods.
  • There is also the presence of smaller football equipment companies such as Nivia and Umbro whocould also be our potential suppliers. These are smaller sports equipment companies and couldprovide quality goods for a lesser costs. Consequently the switching cost to alternative companies isrelatively less.Competitive rivalry within the industry – MediumThe rivalry between the current market players is currently low as all are currently operating at asmaller market size. Each competitor has a niche market size. Although considering this situationwith the potential growth in the market size and entry of new competitors there is strong possibilityof intensification of competition. The international players will try to get hold of market share. A lotof the international football academies are looking at major cities like Mumbai and Delhi to enterthe Indian market.
  • SWOT MATRIX STRENGTHS WEAKNESS  Tie-ups with schools advantageous  Initial dependency on available  Group of skilled and experienced infrastructure of schools. staff and management.  New start-up, hence unrecognised  International tours part of programs. brand name. OPPORTUNITIES THREATS  Rising interest and viewership  Unsuccessful past of Indian Football  Increasing FIFA and AFC interest in  Political interference Indian Football  Legislative problems in India  Corporate houses showing interest in  Satisfaction with low success Indian football  Elite class showing more interest in Indian Football
  • Market researchTo validate our business model we have conducted both primary and secondary research. Theprimary research involved conducting a survey through a questionnaire with 15 parents fromSymbiosis International School, Pune on questions relating to football and whether they see theirchildren playing the sport and how much time would they permit in a week. (See Appendix)The research highlighted positivity in the minds of the parents with regards to health and fitness oftheir children through sports. All though parents are still not entirely convinced on the future offootball in India, hence we feel through Happy Feet we can strive towards our mission to uplift thesport in the country.Marketing PlanSegmentationSince the market that we aim towards targeting would be students, hence the main segmentationwould be on the premises of schools.We’ve segmented the schools within the state of Maharashtra on the basis of the graduationcertificate they offer – 1) Maharashtra secondary schools – 13,835 2) Indian certificate of secondary education schools – 196 3) International baccalaureate schools - 96The next segmentation would be on the basis of age group of students enrolling within our programsas our programs would be focusing different forms of training for different age groups. The agegroups would be divided in the following manner – 1) 8 – 10 years 2) 11 – 12 years 3) 13 – 14 years 4) 14- 16 years 5) 16 and aboveIndia is one of the fastest growing economies in the world having clocked a growth rate of 8.3% in2010.The Indian middle class is expected to be approximately 50 million people . Hence we’vesegmented the population on the basis of the social class –
  • Income Class Monthly family income % of Total populationPoor < USD 150 54%Lower Class USD 150 – 350 41%Middle Class USD 350 - 840 4%Upper Class USD 840 – 1700 0.5%Rich > USD 1700 0.5%TargetingFrom the above segmented market that we have identified we would like to direct our focustowards the international schools to start off with. We have identified it as a niche market which willprovides us the untapped gap within the industry. On the basis of our competitor analysis we haveidentified that none of the competitors have successfully managed to establish any sort of tie upswith the International schools to provide football training services to their students.As majority of international schools are residential and possess top notch infrastructure and facilitiesour aim will be to harness this advantage and utilise it to provide students with an internationaltraining environment. In the schools we will be targeting students from the age group of 8 to 17years. The main focus for our programs with regards to these schools will be to target the uppermiddle class and rich families. In the future when we plan to rent our own training ground we willthen be targeting the middle class and lower middle class families.To name a few international schools – Symbiosis international school, Pune American school of Bombay, Mumbai Mercedes Benz international school, Pune B.D. Somani International schoolPositioningHappy Feet follows two positions strategies -Benefit positioning - we provide benefits by giving high quality football coaching in India for thefervent and die hard football fans that unfortunately do not get this service in the country.Price positioning: Happy Feet services are at a lower price when compared to the pricing of thecompetitors.Happy feet aims to be positioned as the pioneer of creating a football revolution in India at the grassroot level. We will be positioned as the pioneer in the country to bring in UEFA A licenced coachessuch as Mr Tony Rickets and to organise tours for students to Bristol Rovers football academy inEngland giving our students the opportunity of international exposure to training.
  • ProductOur product and services offered will be segregated for both students and coaches, as we stronglybelieve for the development of the sport it is essential that not only students are trained well buttraining starts from creating well experienced coaches who can in turn pass their knowledge to thestudents.For Students – The training programs will be broken down into various soccer clinics depending onthe duration and intensity of training. They will be called as Rio (3 months), Samba (6 months) andCarnival (9 months) respectively. • Residential camps offering world class training and facilities • Specialized long duration training programs • Futebol de Salao workshops • International tours to various destinations • Interschool Futebol de Salao competitionFor coaches – We have devised an exclusive training program for coaches called the Happy Feetyouth coaching badge which will help them get well trained in the following aspects - • Coaching essentials • Components of football • Dealing with age groups • Sports nutrition / medicine • Sports psychology / sociologyPriceOur pricing strategy has been formulated after our market research that we conducted on theinternational schools parents. We have identified that majority of the parents were willing to spendbetween 4000 – 8000 per month on football training for their child.
  • How much are you will to spend on football per month? less than USD 80 USD 80 - 160 Greater than 160 29% 30% 41%We were able to conceive our program prices after analysing all the expenses that would be incurredand the profit margin that we would be achieving in the following years. Our strategic alliance withFilton College in England has helped us provide international tour packages at considerably nominalprices. It has also been the foundation to assist us in bringing UEFA A licenced coaches such as MrTony Rickets to the country to conduct training programs for our students.The package prices will be as follows – • Rio (three months) – USD 140 • Samba (six months) – USD 300 • Carnival ( nine months) – USD 450 • International Tours – USD 1200 • Academy youth coaching batch – USD 300PlaceAs we plan to enter the market through targeting international schools the centres for training willbe the facilities of these schools. The training camps will be held in each school for three days aweek, with two hour training sessions. The company will have office in the city of Pune where all theoff ground activities will take place. We will conduct the visual / classroom training sessions for ourcoaches in the office. In the year 2015 we plan to lease our own football ground to expand ourservices to a larger audience. In 2016 a new office will be set up in the city of Mumbai to cater to thegrowing consumer market.PromotionSince our main target market in the initial stages are the international schools, our main focus wouldbe the parents and students of these schools. So for the same we plan to organise various high teaparties and seminars in the school premises promoting the cause of the sport. We will leverage our
  • brand by focusing on the international tours we are offering, the UEFA A licenced coaches we plan tobring down and reputed international football players who will make short visits to impart theiresteemed sporting experiences. Through these activities we plan to achieve enrolment of 100students per school.We plan for the optimum utilisation of the tool of social media. Various activated will be conductedon the online portal for the same – Creation of a Happy Feet website Creation of a Happy Feet Facebook page Creation of a Happy Feet Twitter account Using famous celebrity bloggers such as Miss Malini to promote the brand on her website, blogs, twitter and Facebook accounts Videos of football coaching, training sessions and tournaments will be uploaded on YouTube and other networking sites.Free training will be imparted to students who are talented at the sport but not financial stable. Forour first international tour we plan to give scholarships to 5 students who enrol in our camps. Thisaspect will be highlighted in our promotions through pamphlets and brochure which will bedistributed in the schools and various locations such as shopping malls and multiplexes.
  • Organisational Structure Sami Savanur AvinashMalani Nikhil Punjabi AKFDC Coach Business Operations Manager manager AIFF licenced coach Physiotherapis t Happy Feet youth badge
  • Organisational StructureOur teams would be divided in the following manner.On Ground activity – The on ground team would be responsible for the coaching and trainingperspective that the academy has to offer to both the students and the prospective coaches join ourcoaching program. This team will be headed by Sami Savanur. It will comprise of the AKFDC coaches,AIFF coaches and Happy Feet academy coaching batch and physiotherapists.Business Development - This team would be headed by AvinashMalani who would overlook themarketing and business development aspect of the organisation. He would be provided competentbusiness managers who would be responsible for – Setting up the tie ups with the international schools Working with different venues for holding promotional soccer camps Generating strategic alliances with International football clubs such as Bristol Rovers which is owned by Filton College in Bristol, England. Marketing and promotional activities of the brand Working on tie ups with reputed footballers and world class licenced coaches to provide soccer clinics for our students and coachesOperational team – This team will be headed by Nikhil Punjabi and be responsible for all theoperational and financial aspects of the company. This would involve – All office related activities Collection of all the fees for the various programs offered Maintaining accountsImportance of HR for Happy FeetHuman capital is the starting point and a strong foundation of a successful business. We understandthe strategic implications of the knowledge-driven, service-intensive economy and the fact thatskilled and motivated people are central to the operations of any company that wishes to flourish.Thus we aim to be a human capital centric organisation that attracts talented individuals and enablethem to work together in an effective manner. This will enable our “people” resources to becomeour premier competitive advantageAt Happy Feet Football Academy we thoroughly understand the importance of our various teams.For any sports academy the core competency lies in its esteemed team of coaches as parents areinterested in ensuring their children get highly skilled training and simultaneously are concernedwith the levels of safety under which training is conducted. Our esteemed coaches will be derived inthe following way –
  • Head Coaches–Our head coaches will be selected from the esteemed institute of AbhijeetKadamFootball Development Centre in Pune. Pune based education giant BharatiVidyapeeth has partneredwith Liverpool FC – the most successful football club in the history of English football, The FA- Englishfootball’s governing body, UK based International Company KickWorldwide and Southgate College toestablish AbhijitKadam Football Development Centre.The centre gives its students who are enrolledfor the coaching programs the opportunity to get international exposure by studying for the secondyear of the two year sports management course at the University of Southgate, England. Theknowledge these coaches can impart will truly benefit our students (AKFDC, 2012).Assistant Coaches -The Western India Football Association (WIFA) under the aegis of the All IndiaFootball Federation has laid the foundation to the coaching ladder with the introduction of the AIFF‘D’ License coaching programme, which is the first of its kind in India. Through this initiative theorganisation plans to generate 5000 coaches in the next 3 years (WIFA, 2012). We at Happy Feetwant to give these coaches the opportunity to assist our head coaches and impart their skills to ourstudents.UEFA A Licenced coaches and International footballers – We plan to have soccer clinics held by MrTony Ricketts who is the head coach of Bristol Rovers football club. He is also the esteemed holder ofa UEFA ‘A’ licenced coaching certificate. The UEFA A License is the highest practical coaching licenceavailable and focuses specifically on the European competitive level of football (FA coaching courses,2012).Through his visits he will not only help our students benefit but also help our coaches improvetheir standards of coaching.We also plan to bring down international football players such as Park Ji sun and Edgar Davids forshort visits to our training centres as they will serve as role models for our students who can theninspire to achieve their success.Sports physiotherapists – We are looking at hiring physiotherapists who would be on ground duringour training sessions to monitor student fitness and reduce chances of injury through the sport andconduct class room sessions to train our coaches on sports medicine and other aspects.We arelooking at hiring physiotherapists from the Indian Association of Physiotherapists which is anorganisation of professionals representing more than 25000 physiotherapists (Physiotherapy India,2012).OperationsAs our organisation is not a conventional company hence many aspects of the supply chain such asthe distribution networks are relatively not in existence.Our main focus is towards our dailyoperations and efforts in ensuring our service reaches our consumers effectively.The service isdivided into two programs, firstly for students and secondly for coaches. We are looking at 4 tie upsin the first year, two centres in Pune and two in Mumbai. Training sessions will be held 3 days aweek at each centre and each centre will hold sessions on alternate days for us to focus all efforts on
  • the students of one school per day of the session.Through the Happy Feet youth coaching batch that we offer, the students of that will have class room sessions at our office to help them get trained and during the training session they will get the chance to apply the coaching on field effectively. Financial Plan The purpose of this is to let the investors be aware of the financial details relating to operations, products and services in the current business plan. The initial cost of setting up the company would be approximately USD 85000. This investment amount would be procured from the three partners; each bringing in USD 20000. How much Investment from Investor The remaining sum of USD 25000 will be obtained from an angel investor. We are looking at offering the investor a 20% stake in the company and profits and losses will be shared by him in that manner. Where will the funds be used For the optimum utilisation of funds from the investors we are looking at procuring funds for majorly the following expenses – Royalty paid to international schools Marketing expenses Purchase of football equipment When will the funds be needed The complete sum required for marketing expenses and football equipment will be needed in the first month itself. The royalty paid to schools will be done each month in equal instalments. Hence this amount can be paid by the investor each month or on quarterly basis. Projected sales forecast for 5 years Enrolment Enrolment Enrolment Enrolment Enrolment (over a (over a (over a (over a period (over a periodPACKAGES period of 9 period of 9 period of 9 of 9 months) - of 9 months) - months) - months) - months) - 2013 2014 2015 2016 2017Package Rio (3 months) 300 306 337 377 434Package Samba (6 months) 70 71 79 88 101Package Carnival (9 months) 50 51 56 63 72International Tour 50 51 56 63 72AYCB (Coach Program) 15 15 17 19 22TOTAL 485 495 544 609 701
  • Statement of expensesPARTICULARS 2013 (INR) 2014 2015 2016 2017License and Registration 91Transport Van (2 Vans) 3,632 908Ground Lease/Rent 4,358Equipment 4,540Office Space Deposit (Refundable) 817 1,362Office Rent 3,269 3432 3604 9231 9693Office Furniture 1,090 1,362Salary and expense to Mr Tony Ricketts 6,000Salary and expense of International footballer 6,000 6,000Fuel and Maintenance 2,179 2397 2637 2900 3190Electricity & Utilities 218 229 240 252 265Salaries 34,865 38,351 53169 58486 64334Scholarships offered 2,724 2,724 2,724 2,724 2,724Special Scholarship (Teach For India) 2,724 3,632Royalty to Schools 14,527 15980 17578 19335 21269Marketing expenses 5,448 3,632 3995 4394 4834TOTAL 79,397 75,468 88,304 100,955 115,941 Income generated from various programs offeredIncome 2013 2014 2015 2016 2017RIO 37,800 38,556 42,412 47,501 54,626SAMBA 18900 19278 21206 23750 27313CARNIVAL 20250 20655 22721 25447 29264International Tours 4500 4590 5049 5655 6503AYCB 4050 4131 4544 5089 5853TOTAL INCOME 85,500 87,210 95,931 107,443 123,559PROFIT MARGIN 6,103 11,742 7,627 6,488 7,619
  • Cash flow for the year 2013Particular Q1 Q2 Q3 Q4 AMT AMT AMT AMT AMT AMT AMT AMTCASH FROM OPERATING ACTIVITIESCash from operations 21375 21375 21375 21375License and registration -90Equipment -4500Office Rent -810 -810 -810 -810Office Deposit -810Fuel and maintanance -540 -540 -540 -540Electricity &Utilitites -54 -54 -54 -54Salaries -8640 -8640 -8640 -8640Scholarships Offered -675 -675 -675 -675Royalty to schools -3600 -3600 -3600 -3600Marketing Expenses -1350 -1350 -1350 -1350 306 5706 5706 5706CASH FROM INVESTMENTACTIVITIES -3600 -4500 -1080 -9180Net Cash -8874 5706 5706 5706Opening Balance (Rs 15,00,000) 27000 18126 23832 29538Closing Balance 18126 23832 29538 35244
  • BibliographyAKFDC. (1 December, 2012). Retrieved 4 January, 2013, from www.akfdc.bharatividyapeeth.com: http://akfdc.bharatividyapeeth.edu/About/About-AKFDC/default.aspxAkinyemi, A. (6 May, 2011). Retrieved 10 30, 2013, from http://edition.cnn.com/2011/SPORT/football/04/19/football.india.kolkata.derby/index.htmlAmbers, L. (2012). Retrieved 3 January, 2013, from www.blogs.bettor.com: http://blogs.bettor.com/Indian-sports-marred-with-corruption-allegations-besides-those- relating-to-Commonwealth-Games-preparations-a30522Anglian Football. (26 July, 2012). Retrieved 3 January, 2012, from www.anglianfootball.com: http://anglianfootball.com/?p=575braziliansoccerschols. (2013). Retrieved 6 January, 2013, from www.braziliansoccerschools.com: http://braziliansoccerschools.com/about-us/how-we-use-futebol-de-salaoFA coaching courses. (2012). Retrieved 4 January, 2013, from www.facoachingcourses.org.uk: http://www.facoachingcourses.org.uk/uefa-a-licence.htmlGoal. (24 Septemebr, 2012). Retrieved 3 January, 2013, from www.goal.com: http://www.goal.com/en-india/news/136/india/2012/09/24/3400272/goverment-of-india- backs-aiff-to-host-the-2017-u-17-footballKIOC. (28 December, 2012). Retrieved 28 December, 2012, from www.kioc.net: http://www.kioc.net/node/176Mohan, S. (28 November, 2012). Retrieved 27 December, 2012, from www.goal.com: http://www.goal.com/en-india/news/136/india/2012/11/28/3561468/inter-milan-to-enter- indian-football-market-reportPhysiotherapy India. (2012). Retrieved 4 January, 2013, from www.physiotherapyindia.org: http://www.physiotherapyindia.org/about/3274-iap.htmlSportspath. (2012). Retrieved 22 12, 2012, from www.sportspath.typepad.com: http://sportspath.typepad.com/sports-path-e-learning-bl/th.htmlSrivastava, A. (10 August, 2011). Retrieved 3 January, 2013, from www.goal.com: http://www.goal.com/en-india/news/2292/editorials/2011/08/10/2610903/speakout- where-is-the-infrastructure-in-indian-footballTexas, I. (25 June , 2012). Retrieved 3 January, 2013, from www.prweb.com: http://www.prweb.com/releases/2012/6/prweb9622861.htmWIFA. (1 December , 2012). Retrieved 4 January, 2013, from www.wifa.in: http://wifa.in/?page_id=150
  • APPENDIX - Hours of football in a week Less than 4 hours 4 hours to 8 hours 8 hours and above 25% 15% 60% Spending in football >4000 4000-8000 8000 and above 29% 30% 41% Interested in being coached YES No don’t know 4% 21% 75%
  • Which of these is a role model for your child ? David Becham Sachin Tendulkar Michael Schumacher 20% 40% 40%Which European leaguedoes your child followEnglish premier league Italian leagueSpanish league 30% 50% 20% With the Fifa under 17 world cup being held in India do you see your… Yes No 25% 75%
  • Does football interest your child ? Yes No Not sure 22% 18% 60% In 10 years where do you see football in the country ?In Par with Cricket National sport Still the same 40% 50% 10% Would you be interested in getting your child coached with world… Yes No Not sure 32% 54% 14%
  • Does your child hold any previous experience in sports /athletics ? Yes No 40% 60%