0
Making your message stick<br />CASE D1 Conference 2010<br />
Tamsen S. McMahon<br />Director, Digital & Strategic Initiatives<br />tamsen@sametz.com<br />@tamadear<br />Tamsen S. McMa...
what sticks?<br />
…to educate and nurture students, to create knowledge, and to provide service to our community and beyond. Committed to ex...
…to create knowledge, to open the minds of students to that knowledge, and to enable students to take best advantage of th...
(not those)<br />
SimpleUnexpectedConcreteCredibleEmotionalStoriesS<br />Made to Stick, Chip and Dan Heath<br />
So what’s the problem?<br />
The Curse of Knowledge<br />http://www.flickr.com/photos/wonderlane/3089163372/<br />
simple<br />
http://www.flickr.com/photos/stevensnodgrass/4017403148/<br />
Thecommander’sintent<br />
What you are<br />What you do<br />© Sametz Blackstone Associates<br />
The God Particle<br />
unexpected<br />
We train exceptional performing artists for careers that enrich and transform the human experience, using the skills, crea...
We train working performing artists.<br />
Create a curiosity gap<br />
concrete<br />
transportation<br />© Sametz Blackstone Associates<br />
http://www.flickr.com/photos/steffe/3087200262/<br />
What does “excellence” look like?<br />
credible<br />
http://www.flickr.com/photos/alancleaver/3405608142/<br />
Don’t lie<br />
Use “Brand Judo”<br />http://www.flickr.com/photos/parrhesiastes/2566999335/<br />
emotional<br />
Find the “so what?”.<br />
stories<br />
Avoid“Genre Bias”<br />http://www.flickr.com/photos/wonderlane/3089163372/<br />
Tell your stories in medias res.<br />
last thoughts<br />
Be prepared<br />
What you are<br />What you do<br />Why you do it<br />How you do it<br />© Sametz Blackstone Associates<br />
Let it go<br />http://www.flickr.com/photos/bistrosavage/42258966/<br />
http://www.flickr.com/photos/10604632@N02/2673376797/<br />
Tamsen S. McMahon<br />Director, Digital & Strategic Initiatives<br />tamsen@sametz.com<br />@tamadear<br />Tamsen S. McMa...
&lt;/seminar&gt;<br />
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Making Your Message Stick

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Explore how schools are embracing the idea of "sticky" messages to create simpler, more compelling cases for support.

Table seminar presented at the CASE District 1 2010 Conference in Boston, January 27-29, by Tamsen McMahon.

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  • University of Miami
  • Harvard
  • The Boston Conservatory
  • Working “Purpose Statement” for The Boston Conservatory
  • http://www.flickr.com/photos/bistrosavage/42258966/
  • Transcript of "Making Your Message Stick"

    1. 1. Making your message stick<br />CASE D1 Conference 2010<br />
    2. 2. Tamsen S. McMahon<br />Director, Digital & Strategic Initiatives<br />tamsen@sametz.com<br />@tamadear<br />Tamsen S. McMahonDirector, Digital & Strategic InitiativesSametz Blackstone Associatestamsen@sametz.com@tamadear<br />
    3. 3. what sticks?<br />
    4. 4. …to educate and nurture students, to create knowledge, and to provide service to our community and beyond. Committed to excellence and proud of the diversity of our [higher ed] family, we strive to develop future leaders of our nation and the world.<br />© Sametz Blackstone Associates<br />
    5. 5. …to create knowledge, to open the minds of students to that knowledge, and to enable students to take best advantage of their educational opportunities<br />© Sametz Blackstone Associates<br />
    6. 6. (not those)<br />
    7. 7. SimpleUnexpectedConcreteCredibleEmotionalStoriesS<br />Made to Stick, Chip and Dan Heath<br />
    8. 8. So what’s the problem?<br />
    9. 9. The Curse of Knowledge<br />http://www.flickr.com/photos/wonderlane/3089163372/<br />
    10. 10. simple<br />
    11. 11. http://www.flickr.com/photos/stevensnodgrass/4017403148/<br />
    12. 12. Thecommander’sintent<br />
    13. 13. What you are<br />What you do<br />© Sametz Blackstone Associates<br />
    14. 14. The God Particle<br />
    15. 15. unexpected<br />
    16. 16. We train exceptional performing artists for careers that enrich and transform the human experience, using the skills, creativity, and courage nourished in our vibrant multidisciplinary community of artists and educators.<br />© Sametz Blackstone Associates<br />
    17. 17. We train working performing artists.<br />
    18. 18. Create a curiosity gap<br />
    19. 19. concrete<br />
    20. 20. transportation<br />© Sametz Blackstone Associates<br />
    21. 21. http://www.flickr.com/photos/steffe/3087200262/<br />
    22. 22. What does “excellence” look like?<br />
    23. 23. credible<br />
    24. 24. http://www.flickr.com/photos/alancleaver/3405608142/<br />
    25. 25.
    26. 26. Don’t lie<br />
    27. 27. Use “Brand Judo”<br />http://www.flickr.com/photos/parrhesiastes/2566999335/<br />
    28. 28. emotional<br />
    29. 29.
    30. 30.
    31. 31. Find the “so what?”.<br />
    32. 32. stories<br />
    33. 33.
    34. 34. Avoid“Genre Bias”<br />http://www.flickr.com/photos/wonderlane/3089163372/<br />
    35. 35. Tell your stories in medias res.<br />
    36. 36. last thoughts<br />
    37. 37. Be prepared<br />
    38. 38. What you are<br />What you do<br />Why you do it<br />How you do it<br />© Sametz Blackstone Associates<br />
    39. 39. Let it go<br />http://www.flickr.com/photos/bistrosavage/42258966/<br />
    40. 40. http://www.flickr.com/photos/10604632@N02/2673376797/<br />
    41. 41. Tamsen S. McMahon<br />Director, Digital & Strategic Initiatives<br />tamsen@sametz.com<br />@tamadear<br />Tamsen S. McMahonDirector, Digital & Strategic InitiativesSametz Blackstone Associatestamsen@sametz.com@tamadear<br />
    42. 42. &lt;/seminar&gt;<br />
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