Be the first to like this
Higher-education institutions -- like many organizations these days -- manage a family of offerings. And though it may often slip through your fingers, the perceived relationship between those “sub” brands and the parent or “master” brand matters.
Your people, programs, and places are all brands, and a strategy for managing those brand relationships is the only way to ensure credit flows back to your institution (a must for fundraising and recruitment).
In this session, learn the basics of the 4 brand relationship strategies, see examples from from many universities, and learn how to apply them effectively and comprehensively to your institutions’ print, digital, and social media communications.