Concept.1. Advertising: A briefly stated clear idea around which an ad or marketing campaign is organized.2. Product development: A clear, detailed description of the attributes and benefits of a new product that addresses the needs of the targeted customers.3. The reasoning behind an idea, strategy, or proposal with particular emphasis placed on the benefits brought on by that idea. Examples of concepts include the design for a new automobile or the pitch behind an advertising campaign.
CustomerA party that receives or consumes products (goods or services) and has the ability to chose between different products and suppliesGoods2. Commerce: An inherently useful and relatively scarce tangible item produced from agricultural, construction, manufacturing, or mining activities. According to the UN Convention On Contract For The International Sale Of Goods, the term 'good' does not include (1) items bought for personal use, (2) items bought at an auction or foreclosure sale, (3) aircraft or oceangoing vessels.3. Economics: A commodity, or a physical, tangible item that satisfies some human want or need, or something that people find useful or desirable and make an effort to acquire it. Goods that are scarce (are in limited supply in relation to demand) are called economic goods, whereas those whose supply is unlimited and that require neither payment nor effort to acquire, (such as air) are called free goods.Service1. A valuable action, deed, or effort performed to satisfy a need or to fulfill a demand.2. Law: Formal delivery of a notice, summons, or writ.3. Banking: Payment of interest or loan installment, or dividends, as scheduled.Product1. A good, idea, method, information, object or service created as a result of a process and serves a need or satisfies a want. It has a combination of tangible and intangible attributes (benefits, features, functions, uses) that a seller offers a buyer for purchase. For example a seller of a toothbrush not only offers the physical product but also the idea that the consumer will be improving the health of their teeth.2. Law: A commercially distributed good that is (1) tangible personal property, (2) output or result of a fabrication, manufacturing, or production process, and (3) passes through a distribution channel before being consumed or used.3. Marketing: A good or service that most closely meets the requirements of a particular market and yields enough profit to justify its continued existence. As long as cars are manufactured, companies such as Michelin that produce tires fill the market need and continue to be profitable.
StakeholderA person, group or organization that has interest or concern in an organization.Stakeholders can affect or be affected by the organization's actions, objectives and policies. Some examples of key stakeholders are creditors, directors, employees, government (and its agencies), owners (shareholders), suppliers, unions, and the community from which the business draws its resources.Not all stakeholders are equal. A company's customers are entitled to fair trading practices but they are not entitled to the same consideration as the company's employees.An example of a negative impact on stakeholders is when a company needs to cut costs and plans a round of layoffs. This negatively affects the community of workers in the area and therefore the local economy. Someone owning shares in an business such as Microsoft is positively affected, for example, when the company releases a new device and sees their profit and therefore stock price rise.ShareholderAn individual, group, or organization that owns one or more shares in a company, and in whose name the share certificate is issued.It is legal for a company to have only one shareholder. Also called (in the US) stockholder.Client1. General: Customer of a professional service provider, or the principal of an agent or contractor.
WeblogA blog (a truncation of the expression web log) is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post appears first). Until 2009 blogs were usually the work of a single individual, occasionally of a small group, and often covered a single subject. More recently "multi-author blogs" (MABs) have developed, with posts written by large numbers of authors and professionally edited. MABs from newspapers, other media outlets, universities, think tanks, advocacy groups and similar institutions account for an increasing quantity of blog traffic. The rise of Twitter and other "microblogging" systems helps integrate MABs and single-author blogs into societal newstreams. Blog can also be used as a verb, meaning to maintain or add content to a blog.The emergence and growth of blogs in the late 1990s coincided with the advent of web publishing tools that facilitated the posting of content by non-technical users. (Previously, a knowledge of such technologies as HTML and FTP had been required to publish content on the Web.)
Do proper follow-up using auto-respondersFree recorded messages are a great way to educate and keep in touch with your customers
BrandUnique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer's mind (see positioning). Thus brands help harried consumers in crowded and complex marketplace, by standing for certain benefits and value. Legal name for a brand is trademark and, when it identifies or represents a firm, it is called a brand name. See also corporate identity.
How to attract clients for your own business
How To attract Clients For your Own
How to do the marketing to attract more clients for a business.
Table Of Content
What Is Marketing
Who Is Customer
Tips On How to attract and keep customers for a
Name: Ahmad Sameer Nawab
Subject: Engineering Economy
Assignment Type: Research
Recommended By: Ali Mahir
The management process through which goods and services move
from concept to the customer.
It includes the coordination of four elements called the 4 P's of
(1) identification, selection and development of a product,
(2) determination of its price,
(3) selection of a distribution channel to reach the customer's place.
(4) development and implementation of a promotional strategy.
A customer (sometimes known as a client, buyer, or purchaser) is the
recipient of a good, service, product, or idea, obtained from
a seller, vendor, or supplier for a monetary or other valuable
Customers are generally categorized into two types:
An intermediate customer or trade customer (more informally: "the
trade") who is a dealer that purchases goods for re-sale.
An ultimate customer who does not in turn re-sell the things bought
but either passes them to the consumer or actually is the consumer.
In the world of customer service customers are categorized more often
into two classes:
An external customer of an organization is a customer who is not
directly connected to that organization.
An internal customer is a customer who is directly connected to an
Internal customers are
usually stakeholders, employees, or shareholders, but the definition also
encompasses creditors and external regulators.
1-Understand what you do
What makes your business special? What is unique, different, important? Be
able to clearly answer the question, "Why should I choose to turn my
money over to your business when there are so many other choices."
Remember that business is all about serving others. They are the only ones
who will put money in your bank account. The more a business is about
serving others and the less it is about you and your needs the better it will
2-Understand your customer
Customers are the focal point of your business. Who are they? What
motivates them? Are they rich or poor? Educated or not? Where are
they? Create a mental image of a customer you would like to serve and
use this image when you are creating marketing campaigns. Make sure
that you direct your message to this customer and not to some general
population. Really try to connect with people.
3- focus and direct your
There are many ways to do this. Depending on who your customer
is, some methods will work better than others.
Once you understand who your customer is you will better be able to
identify where he is to be found.
The better you can focus and direct your marketing efforts to those people
most likely to actually pay for what you do the better it will work. Some
different media that may be useful to you: Direct Mail
Newspaper and Magazine
Signs and Billboards
Pay Per Click
5-acquiring customers by referral
Once you have a few customers that like what you have to offer, enlist them to
Most happy customers will gladly tell others about you, but most of the time
they will not think about it unless you give them a reason or incentive.
Give Them Rewards For each referral.
Praise or otherwise recognize their help.
Provide incentives for them to continue referring others.
6-Do not forget about your customers
Keep your customers. A customer is like a prized possession. Do not
forget about your customers. Everyone loves attention and has a need
to know that others care about them. There are many ways to keep in
touch with your customers. Mail A Newsletter.
Fax A Brochure
Use email to communicate
Use the telephone
Remember their birthday
Send them holiday cards (especially offbeat holidays like
8-Offer a guarantee
A concern many people have when changing suppliers is the risk
associated with the change. They may not be completely satisfied with
their existing supplier but the risk of choosing a supplier who may be
worse can prevent them from changing. Eliminate this concern and offer
The Information Has Been Adapted From the following