How did audience consume music?
Online music webpages such as YouTube
The audience can buy songs or albums on iTunes.
Free YouTube converter (enables the audience to
convert music videos on YouTube into MP4 or MP3 in
their computer or smartphone)
Which genres were popular?
UK garage is genre of electronic dance
music. It was initiated in the early 90s
and originated from house music. The
genre was popular in the UK up to the
early and mid 2000’s. Popular garage
artist are Lisa Maffia, Ms. dynamite, so
solid crew etc.
Starting from the year 2000, a new musical
genre was introduced to the music industry,
frequently referred as emo. Emo was chosen
for this specific genre as the songs consisted
of heartfelt lyrics and gloomy melodies.
Artist like Evanscene, Black veil brides and AFI
uses louder music and faster melodies in
their songs but the lyrics are usually
depressing and sad.
Hip-hop is a well-known music genre that had
music artist such as Wiz Khalifa, Nicki Minaj etc. In
the past few years, other music stars such as Jay
Z, Kanye West, Eminem increased the popularity of
the genre in the past few years by combining hiphop and rap which makes an enjoyable beat with
Which artist were popular?
In the year 2000, Coldplay
released their first debut album
called “parachutes” in England,
they were acknowledged as
Band of the Year 2000. The
album was a commercial
success and was a number one
hit in the UK. The album has
sold internationally over 10.5
Britney Spears became one of
the famous singers in the
mainstream culture and popular
music during the decade of
2000’s. Her first two albums was
known as a pop icon and broke
sales records, while her two
songs “Baby one more time” and
“Oops I did it again” became
number one hits worldwide.
Their values include;
being sensitive and
soulful e.g. ‘Fix You’.
Although most of their
songs are anthems and
have an energetic vibe
Her values include; being an
extrovert, youthful, being
the friendly “girl next door”.
This can be seen in her
music videos such as ‘Baby
one more time”.
The 2000s is the decade
which saw the fusion of
previous styles, global
and ethnic clothing, as
well as the fashions of
Indie pop led to a change
in fashion including acid
wash skinny jeans, bright
neon colours and jackets
with metal studs.
People may copy their favourite bands with their
hairstyles such as the spiky hair popularized by boy
bands in the late-1990s and into the early millennium.
In the UK in 2003-2006, long, shaggy surfer hair and
Bed head became popular among many young men as
many bands moved away from punk rock in favour of a
1960s inspired indie or garage rock sound from groups
like The Strokes, Jet and Coldplay.
How were new artist found and
YouTube allows ordinary people to
upload their videos online and so
music representatives can use this as
an advantage by sifting through to
find new upcoming talents, such as
both Justin Bieber and Conor
They can be developed through
using social media to promote
themselves for example most artist
have a fan page on Facebook such as
The first series of X Factor was
broadcasted in 2004. This is show
is to find individuals with a talent
of singing. The winner of X Factor
is given a £1 million recording
contract with syco music. From
there, winners of X factor are
given an opportunity to create
their own singles and albums.
Artist such as Leona
Lewis, JLS, Olly Murs has already
How was music marketed and
Music is promoted through music
channels on TV such as MTV. And
through the radio such as Kiss
FM, Choice FM, capital, magic are all
music stations. Music is also
marketed on social networking
website such as fan pages on
Music is distributed in music
shops and independent retailers
such as HMV. They may be
sometimes distributed in concert
as you can get a free CD of the
artist’s album when you attend
the concert. Moreover most
artist’s singles or albums is
distributed on iTunes for iPhone
or iPod users to purchase.
Cross media synergy
Artists may collaborate with other artists to promote
themselves or create a new image.
Some famous collaborations in the 2000s are:
• Florence And The Machine Feat. Dizzee Rascal – ‘You Got
The Dirtee Love’
• Arcade Fire feat. David Bowie – ‘Wake Up’
• Eminem and Dido– ‘Stan’
• Loretta Lyn and Jack White- ‘Portland, Orgeon’
• Artists can also use social media to target themselves to a
Underground vs. Mainstream
• Underground institutions targets a niche market, provides
culture that’s different from the ordinary. Artist such as
Lady Gaga shows insights of underground culture as her
music video offers and shows the audience
unique, different and extraordinary visuals.
• Mainstream institutions target a wider market. It follows up
the values of what ‘normal’ artist should have featured in
their music video and fulfills the theory of music video
theorists e.g. Andrew Goodwin. Mainstream music videos
are about making profit therefore they create a music video
for the artist that they can target the widest audience
possible in order to make more profit. Mainstream artists
include Justin Bieber, Rihanna, Demi Lovato.
How does music institutions make
• Record labels/companies make
money by selling the artist’s
recordings. They will roughly make
about $10.00 on every CD that is
sold. If the singer is successful and
is liked by many, then from selling a
million CD’s they will make $10
• When all the funds are paid for such
as recording, manufacturing and
promotion cost. The record label
will make a profit of $6 million on
the artist, who owes them $1
million in advance.
• Music institutions make profit
through finding and developing new
artist, who they think would be
successful and attract large fan
• Music institutions also make money
merchandise. For example One
Direction’s products include; Tshirts, posters, badges etc.