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Introducing T-Commerce: The new way to sell
Introducing T-Commerce: The new way to sell
Introducing T-Commerce: The new way to sell
Introducing T-Commerce: The new way to sell
Introducing T-Commerce: The new way to sell
Introducing T-Commerce: The new way to sell
Introducing T-Commerce: The new way to sell
Introducing T-Commerce: The new way to sell
Introducing T-Commerce: The new way to sell
Introducing T-Commerce: The new way to sell
Introducing T-Commerce: The new way to sell
Introducing T-Commerce: The new way to sell
Introducing T-Commerce: The new way to sell
Introducing T-Commerce: The new way to sell
Introducing T-Commerce: The new way to sell
Introducing T-Commerce: The new way to sell
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Introducing T-Commerce: The new way to sell

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T-Commerce or Tablet commerce is your one stop solution to all sales challenges. Learn how to convert your customer into a loyal brand advocate.

T-Commerce or Tablet commerce is your one stop solution to all sales challenges. Learn how to convert your customer into a loyal brand advocate.

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  • 1. T-Commerce The new way to sell By – Samarjeet Singh President, Iksula Services Pvt. Ltd.
  • 2. TODAY'S CHALLENGES IN CLOSING A SALE! Hyper-connected Customer  Access to more information at the touch of a button  Always-on, Always-connected lifestyle is creating the most knowledgeable and educated consumers in the history
  • 3. TODAY'S CHALLENGES IN CLOSING A SALE! In-store experience  Customer's Expectations from the sales associates are higher than ever before  In fact, 73% of consumers believe they are more informed than the sales associates
  • 4. TODAY'S CHALLENGES IN CLOSING A SALE! Feet on Street  Qualification of resources  Training investment  Attrition
  • 5. OVERCOMING CHALLENGES  Define & acquire necessary information about consumer and products  Provide elegant, intuitive and simple interfaces  Deliver info in a timely and easy-to-use manner for associate to use in dialog
  • 6. T-COMMERCE T-Commerce or Touch commerce is a digital point of sale system on a tablet computer
  • 7. THE SOLUTION Personal Concierge  Store associates take on the role of a personal concierge  Information access at the touch of fingers  Empowered associate with info on •Product •Consumer preferences •Buying habits
  • 8. THE SOLUTION Personalized shopping experience  36o degree view of the customer  Recommendation based on buying history  Recognize frequent shoppers
  • 9. THE SOLUTION Supply integration  Access to endless aisle of products  Real-time inventory across stores, warehouse and online
  • 10. THE SOLUTION Product experience  Customize products and pricing  Virtual dressing room  Augmented reality
  • 11. T-COMMERCE FOR INDIA Ecommerce penetration in India is still only 2% Key Reasons: • Lack of awareness • Lack of trust • Banking and Gateway • Touch and feel
  • 12. USE CASES Digital Franchisees Big Bazaar Direct Franchisees book orders using a tablet Big Bazaar Direct delivers the order in 3-7 days Franchisee makes commission on every order
  • 13. USE CASES Hybrid Franchisees Gitanjali E-Franchisees Suitcase with limited inventory Placeholder for tablet Orders routed through online store
  • 14. USE CASES Card on Delivery Myntra Customers can now pay by card on delivery Major breakthrough for high ticket items
  • 15. USE CASES Insurance Premium Collection Reliance General Insurance • Product information • Premium calculator • Card payments
  • 16. TAKEAWAYS Expectations of the hyper-connected consumer are higher than ever Is it worth empowering your associates? Absolutely !Is T-commerce the right fit for India? Looks promising !

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