Twitter Contest Case Study

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A case study on a Twitter hashtag contest conducted for a client - Gerald Online.

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Twitter Contest Case Study

  1. 1.  To create awareness of the brand in the Indian social media  To increase visibility for the brand  To get key influencers Talking About the brand
  2. 2.  Key Influencers to talk about the brand  Increase in Follower engagement
  3. 3.  We chose #FamilyLove to celebrate the association of family on the occasion of International Family Day  The hash tag was created considering sentiments of the Indian audience, who are emotionally attached to Family
  4. 4. Total no. of posts on #FamilyLove 2000+ Tweets @ mentioning GOLIndia 823 Total Reach 692,498 Original Tweets 1105 Re-tweets 113 Timeline deliveries approx. 2.5 mn
  5. 5. Top trend across India We beat IPL in popularity! Gerald Online India hits a century!

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