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Ecommerce Master Class Course. Part 2
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Ecommerce Master Class Course. Part 2

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Information on the Online Retail Operation practices.

Information on the Online Retail Operation practices.

Published in: Technology, Business

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  • 1. Ecommerce Master Class.
  • 2. Ecommerce Master Class :: Main Index. 4. Key Lessons ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------219 5. Looking Ahead -----------------------------------------------------------------------------------------------------------------------------------------------------194 5.a. M Commerce -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------195 5.b. T-Commerce -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------208 5.c. Social Commerce -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------215 5.d. Innovations----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------216 PART 3
  • 3. Online Retail :: Key Lessons
  • 4. Online Retail :: Key Lessons :: Lesson # 1 :: The E-commerce business is built on repeat customers.
  • 5. Online Retail :: Key Lessons :: Lesson # 2 :: Word of mouth really works online.
  • 6. Online Retail :: Key Lessons :: Lesson # 3 :: Don’t compete on price.
  • 7. Online Retail :: Key Lessons :: Lesson # 4 :: Make sure your website inventory is 100% accurate.
  • 8. Online Retail :: Key Lessons :: Lesson # 5 :: Centrally locate your distribution.
  • 9. Online Retail :: Key Lessons :: Lesson # 6 :: Start Small, Stay Focused.
  • 10. Online Retail :: Key Lessons :: Lesson # 7 :: Actively manage your company culture.
  • 11. Online Retail :: Key Lessons :: Lesson # 8 :: Customer service is an investment.
  • 12. Future of Ecommerce
  • 13. Ecommerce Master Class :: Future of Ecommerce:: Index. 2.f. Future of Ecommerce a. M- Commerce b. T- Commerce c. Social Commerce d. Innovations.
  • 14. Online Retail :: Future of Ecommerce :: M-Commerce :: What :: What is M-Commerce Mobile Commerce, also known as M-Commerce or mCommerce, is the ability to conduct commerce using a mobile device, such as a mobile phone, a Personal Digital Assistant (PDA) or a smartphone.
  • 15. Online Retail :: Future of Ecommerce :: M-Commerce :: Why :: The US Story.
  • 16. Online Retail :: Future of Ecommerce :: M-Commerce :: Why :: The Indian Story. At present, there are over 500 million mobile subscribers in the country. By 2015, $350 billion in payment and banking transactions could flow through mobile phones. Source: BCG
  • 17. Online Retail :: Future of Ecommerce :: M-Commerce :: How :: Implementing mobile strategy. Mobile App You must have an mobile app and a mobile optimized website.
  • 18. Online Retail :: Future of Ecommerce :: M-Commerce :: Examples :: What is M-Commerce
  • 19. Online Retail :: Future of Ecommerce :: M-Commerce :: Examples :: The “Store Killer” App. Customers researching offline but buying online.
  • 20. Future of Ecommerce :: Innovations :: T-Commerce. :: Commerce on Tablet PC’s. Aakash tablet Only Rs.2,500 – 2,999 •The Ubislate website accessed 2012-02-07 informs that a lakh Ubislate 7+ devices are being pre-booked each day. •There is an additional requirement of 22 crore units of tablets. Aakash tablets will boost mobile commerce in India. Ecommerce on Tablet PC
  • 21. Social Shopping
  • 22. Future of Ecommerce :: Social Shopping :: Buying with Approval, Kaisa Lag raha hain? Instant show and Tell.
  • 23. Future of Ecommerce :: Social Shopping :: What do my friends like? Peer Acceptance is Key in Shopping Process. Isn't it …. Instant show and Tell.
  • 24. Future of Ecommerce :: Social Shopping :: Buy with Approval of Friends and Family. Instant show and Tell.
  • 25. Future of Ecommerce :: Social Buying with Videos :: Showoff and Share the inherent Needs post shopping, Digital is here …. Instant show and Tell.
  • 26. Future of Ecommerce :: Social Shopping :: Share your buys and it becomes a recommendation within groups Instant show and Tell.
  • 27. Future of Ecommerce :: Social Shopping :: Group Deals :: Group buying behavior as we do it. Collaboration.
  • 28. Future of Ecommerce :: Social Shopping :: Group Deals :: Pay as a Group for Gifts and more… Collaboration.
  • 29. Innovations
  • 30. Future of Ecommerce :: Innovations :: Payments :: Ease and Payments at a Click of a Button. New innovative payment solutions.
  • 31. Future of Ecommerce :: Innovations :: SMS Buying:: Buy using a text. Buying through mobile texting.
  • 32. Future of Ecommerce :: Innovations :: Augmented reality :: Buying as you think it in real world by watching in real world through digital eyes. Retailing Experience.
  • 33. Future of Ecommerce :: Innovations :: Augmented reality :: Buying as you think it in real world by watching in real world by Digital eyes ….. Retailing Experience.
  • 34. Future of Ecommerce :: Innovations :: Extra Convenience :: Using the digital platform to offer in-store experience. Efficient Selling.
  • 35. Future of Ecommerce :: Innovations :: Shopping At your Price :: Format Innovation. Efficient Selling.
  • 36. Future of Ecommerce :: Innovations :: Improving Suggestions :: How Service Retailing can use Digital …….. Efficient Selling.
  • 37. Future of Ecommerce :: Innovations :: Made to Order:: Buy by Designing yourself, does it remind you of Carpenter Collaboration.
  • 38. Thank You Feel free to contact us for further queries samar@iksula.com +919867020005

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