First presentation research and planning


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First presentation research and planning

  1. 2. <ul><li>Make the first two pages of a local newspaper along with: </li></ul><ul><li>A poster for the newspaper. </li></ul><ul><li>Two hyperlinked pages from the papers website. </li></ul>
  2. 3. <ul><li>Local Chelmsford residents </li></ul><ul><li>People who already read newspapers such as the Echo and the Gazette </li></ul><ul><li>People aged 18+ (newspaper readers tent to be older) </li></ul><ul><li>I decided that I do not want a specific audience other than people living in the local area, so I will ain to target it at a wide range of people. </li></ul>
  3. 4. <ul><li>First two pages of a local newspaper </li></ul><ul><li>I want to make my newspaper attractive for the local community but I will still need to keep to the usual newspaper conventions. </li></ul><ul><li>I will use stories that will would interest a range of people rather than just focusing on one topic. </li></ul><ul><li>I will include stories that effect the local public and will also interest them: </li></ul><ul><li>Council issues </li></ul><ul><li>Local entertainment </li></ul><ul><li>Sport stories </li></ul>
  4. 5. <ul><li>I will use the same stories from my newspaper as a summery for the website. </li></ul><ul><li>I will again have to stick to the usual conventions of a newspapers and their websites. </li></ul>
  5. 6. <ul><li>The poster for my newspaper will just be introducing what it is. </li></ul><ul><li>I want it to stand out- to make the public interested in it </li></ul><ul><li>I also want the strap line to be something that will stick with the people who see it, so they remember it and my newspaper. </li></ul>
  6. 7. <ul><li>  </li></ul><ul><li>When making my newspaper there will be certain rules I will need to follow, from the stories, content and pictures to avoid offence and to insure professional standards in my product. These are the 16 points from The Press Complaints Commissions with the code I will need to follow: </li></ul><ul><li>Accuracy </li></ul><ul><li>Opportunity to reply </li></ul><ul><li>Privacy </li></ul><ul><li>Harassment </li></ul><ul><li>Intrusion to grief or shock </li></ul><ul><li>Children </li></ul><ul><li>Children in sex cases </li></ul><ul><li>Hospitals </li></ul><ul><li>Reporting of crime </li></ul><ul><li>Clandestine devices and subterfuge </li></ul><ul><li>Victims of sexual assault </li></ul><ul><li>Discrimination </li></ul><ul><li>Financial journalism </li></ul><ul><li>Confidential sources </li></ul><ul><li>Witness payments in criminal trials </li></ul><ul><li>Payment to criminals </li></ul>
  7. 8. <ul><li>This is a cover from the Echo newspaper. </li></ul><ul><li>The logo stands out amongst all of the stories. </li></ul><ul><li>All of the headlines have been made very bold- each one in different colours. </li></ul><ul><li>There is a lot on the cover- main stories, pictures and adverts. </li></ul>
  8. 9. <ul><li>This is the home page from the Southend Echo newspaper-the same paper as the cover </li></ul><ul><li>The first thing you look at is the newspaper logo as they have made it big and bright, so I people know and remember what they are reading. </li></ul><ul><li>It clearly has a lot going on, with different links and stories </li></ul><ul><li>There are also a lot of eye-catching advertisements, which I plan to include in my own website. </li></ul>
  9. 11. <ul><li>Skeleton of each product (newspaper, website and poster) </li></ul><ul><li>Write stories for both newspaper and website </li></ul><ul><li>Come up with logo and strap line for newspaper </li></ul><ul><li>Design poster </li></ul><ul><li>Take pictures </li></ul><ul><li>Design final layout of website and newspaper </li></ul><ul><li>Put together all products with stories and pictures </li></ul><ul><li>Evaluation </li></ul>