Relationships Matter.<br />
Today’s Agenda<br />LinkedIn<br />Corporate Use<br />Case Studies<br />Additional Info<br />
LinkedIn | What is it?<br /><ul><li>Free business-oriented social networking site
Professional networking</li></ul>June 2010 – 70 million+ users in 200+ countries<br />Dec. 2002 - Founded<br />May 2003 - ...
LinkedIn | what does it do for you?<br />
Corporate Use | Worldwide Talent Pool<br />
Corporate Use | LinkedIn User Demographics<br />
Corporate Use |Targeting & 9 pre-defined InCrowds<br />Small & Medium Business Professionals<br />Professionals working in...
Corporate Use | Finding Companies<br />
Corporate Use | Corporate Profiles<br /><ul><li>Basic Company Information
Name
Description
Number of Employees
Industry
Logos
Locations
Feed for Company Blog
Job Listings
Current Employee links
Former Employees
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Linked In Presentation

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Powerpoint prepared for upper management to teach and explain the benefits of Linked In in a business.

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  • Photo courtesy of http://techtv101.com/WPTechtv101/wp-content/uploads/2010/03/linkedin_logo.jpg
  • Find past and present colleagues and classmates quickly Discover inside connections when you’re looking for a job or new business opportunity A network full of industry experts willing to share advice
  • …but it can also be used by corporations. As you can see, there are millions of people around the world using linkedIn. Businesses can embrace this pool and tailor their own linkedin pages to recruit those people who are looking to network professionally.“People are busy and if they can look at your LinkedIn profile and determine that you are credible and that you represent yourself and your organization well, that saves the person a lot of time in doing their due diligence.  The reverse is also true.  You can do market research, monitor the competition, and find viable business rapidly.” http://kevinknebl.com/2010/05/13/linkedin-is-a-database-impersonating-a-social-media-platform/
  • “LinkedIn provides statistics about the various participants in its network. Looking at the demographics, you can see that these are professional people who
  • Marketers benefit from the enhanced targeting capabilities made possible with one of nine pre-defined InCrowds.http://advertising.linkedin.com/audience/ You can also target certain THINGS to certain audiences
  • “if you scroll down further, you can see Former EmployeesNew HiresRecent Promotions
  • LinkedIn actually pulls all of this information together based on the information provided by LinkedIn users.
  • “The corporate profiles draw on data culled from and supplied by its 20 million users, who list their employer, title, work history and other personal details in their profile. Members also use the site to connect with their colleagues, friends and other associates, which LinkedIn also tracks. LinkedIn is one of a slew of social networking sites, from Facebook to MySpace, that have emerged in recent years. It has sought to distinguish itself as a place for professionals to connect with each other, network and find new jobs and leads. It said it hopes the corporate profiles will help its users gain more insight into their industry and potential employers, more so than traditional company profiles.” http://articles.sfgate.com/2008-03-21/business/17168663_1_linkedin-facebook-corporate-profiles
  • Identifying the right people Receiving introductions or referrals to prospects Receiving referrals to other departments at current customersDiscovering the relationships between customers, prospects and other contacts Discovering the relationships between your colleagues from the same and other departments and prospects Discovering information about prospects and customers which makes the conversations online and offline easierMaintaining relationship with current customers Visibility for you as a sales person and your organisation and personal brandingMake yourself be perceived as an expert Word of mouth publicity Getting recommendations which are visible to customers and prospects Finding the right groups and organizations to be member of, both online and offlinePicking up trends in the marketplace Getting notifications when someone changes jobs Getting notifications when your customers link with sales reps from a company which offers the same products or services than yours http://janvermeiren.wordpress.com/2009/06/17/15-benefits-of-linkedin-for-sales-people-and-business-owners/
  • Linkedin as an ad platform/retail-oriented without seeming like an adA fun and engaging series of poll questions created high-levels of participation among membersUnique poll questions spoke to members’ professional and personal interests as it relates to the cars they driveCreative showcased Mazda’s smart, innovative, bold and progressive style for its new MAZDA6 design StrategyIncrease awareness of the new MAZDA6 design among an influential and savvy audience Engage with decision-making professionals through a thought-provoking series of questionsInteractive results platform encouraged members to collaborate ResultsLinkedIn drove highly users to the MAZDA6 site and delivered some of the highest KPI ratings of all lifestyle sites on the plan http://advertising.linkedin.com/mazda
  • An Integrated marketing program provided incentive to members to update both their professional wardrobe and their professional profileMembers entered a sweestakes to win a wardrobe makeover just by updating their LinkedIn profileOnce they updated their profile, members were also rewarded with a special Banana Republic discountStrategyEncourage a member&apos;s aspirational desire to develop and improve their professional imageBuild awareness with high reach mediaDrive online purchase with a special offer developed for LinekdIn membersResultsTwo million LinkedIn members updated their profileOver 75,000 entered the sweepstakes8,000 members subscribed to Banana Republics marketing mailing listhttp://advertising.linkedin.com/bananarepublic
  • 1: according to Gartner Inc, a research and advisory firm.
  • Linked In Presentation

    1. 1. Relationships Matter.<br />
    2. 2. Today’s Agenda<br />LinkedIn<br />Corporate Use<br />Case Studies<br />Additional Info<br />
    3. 3. LinkedIn | What is it?<br /><ul><li>Free business-oriented social networking site
    4. 4. Professional networking</li></ul>June 2010 – 70 million+ users in 200+ countries<br />Dec. 2002 - Founded<br />May 2003 - Launched<br />
    5. 5. LinkedIn | what does it do for you?<br />
    6. 6. Corporate Use | Worldwide Talent Pool<br />
    7. 7. Corporate Use | LinkedIn User Demographics<br />
    8. 8. Corporate Use |Targeting & 9 pre-defined InCrowds<br />Small & Medium Business Professionals<br />Professionals working in companies with between 50 and 500 employees.<br />Over 3.7M<br />Business Decision Makers<br />Directors and above at any size company.<br />Over 7.0M<br />Financial Service Professionals<br />Finance professionals or those who work in the financial services industry.<br />Over 7.5M<br />Sales Professionals<br />Professionals whose job function is sales.<br />Over 2.8M<br />Marketing Professionals<br />Marketing professionals or those who work in the marketing and advertising industry.<br />Over 3.5M<br />Startup Professionals<br />Professionals working at companies with 1-50 employees<br />Over 3.2M<br />Corporate Executives<br />Directors and above at companies with more than 500 employees.<br />Over 2M<br />IT Professionals<br />Professionals whose job function is IT or engineering.<br />Over 5.5M<br />Career Changers<br />Professionals who have changed positions or employers in the last 60 days.<br />Over 970k<br />
    9. 9. Corporate Use | Finding Companies<br />
    10. 10. Corporate Use | Corporate Profiles<br /><ul><li>Basic Company Information
    11. 11. Name
    12. 12. Description
    13. 13. Number of Employees
    14. 14. Industry
    15. 15. Logos
    16. 16. Locations
    17. 17. Feed for Company Blog
    18. 18. Job Listings
    19. 19. Current Employee links
    20. 20. Former Employees
    21. 21. New Hires
    22. 22. Recent Promotions</li></li></ul><li>Corporate Use | Facebook’s profile<br />
    23. 23. Corporate Use | Facebook’s profile cont’d<br />
    24. 24. Corporate Use | Corporate Profile Tools<br /><ul><li>LinkedIn Analysis
    25. 25. Company’s median age, top schools, and other companies they are well-connected to
    26. 26. Custom Company Profiles
    27. 27. Add more features: videos about company and positions, interactive polls
    28. 28. LinkedIn Recruiter</li></li></ul><li>Corporate Use| Benefits for Sales People and Business Owners<br />Relationship-Oriented<br />Identifying<br />Referring<br />Connecting<br />Maintaining<br />Industry-Oriented<br />Trends<br />Competitive Moves<br />Word-of-Mouth Publicity<br />Job changes<br />
    29. 29. Corporate Use | Impression Management<br />Your company’s image is only as good as your employees’ participation<br />Quality of employee profiles<br />Employees’ interconnectedness<br />Cross-platform promotion: 3 websites<br />
    30. 30. Case Study | U.S. Cellular<br />Overwhelmed with applications<br />Quality of candidates not meeting needs<br />Used LinkedIn Recruiter<br />Results<br />Applicant search more focused<br />Saving $1 million+ this year alone<br />
    31. 31. Case Study | Philips<br />“A major part of our business is healthcare technology and the more we looked at building a platform to engage with professionals in this industry, the more we realised this community already existing on LinkedIn.” <br />~ Philips’ Global Director of OnlineHans Notenboom<br /><ul><li>Results
    32. 32. “Innovations in Health” Group
    33. 33. 14,135 members</li></li></ul><li>Case Study | Mazda<br /><ul><li>A fun and engaging series of poll questions created high-levels of participation among members
    34. 34. Results
    35. 35. Drove users to MAZDA6 site
    36. 36. Delivered some of the highest KPI ratings of all lifestyle sites on the plan</li></li></ul><li>Case Study | Banana Republic<br />Integrated marketing program provided incentive to members to update both their professional wardrobe and their professional profile<br />Results <br />2 million LinkedIn members updated their profile<br />75,000+ entered sweepstakes<br />8,000 members subscribed to Banana Republics marketing mailing list<br />
    37. 37. Additional information<br />2014: social networking will replace e-mail as the primary form of communication for 20% of business users<br />80% of companies are using social media as their primary tool to find employees….. of the 80% … 95% are using LinkedIn<br />Nypex puts the implied value of LinkedIn at $1.25 billion<br />
    38. 38. Questions?<br />
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