SlideShare a Scribd company logo
1 of 22
Crayola Crayons ADVERTISING 400 Elizabeth Bauer, Jeongsil Lee,  Sara Margolis, Lauren Pawlow,  and Stephanie Powell
Situation Analysis ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Situation Analysis
[object Object],[object Object],[object Object],[object Object],[object Object],History of Crayola
[object Object],[object Object],[object Object],[object Object],[object Object],Research
[object Object],Goal
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Objectives
[object Object],[object Object],[object Object],Strategies
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tactics
Promotional / Lesson Plans
“ Crayola Room”
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tactics
[object Object],[object Object],[object Object],[object Object],Tactics
News Release
Flyer
Brochure
[object Object],[object Object],[object Object],[object Object],[object Object],Tactics
Crayon Carnival
[object Object],[object Object],[object Object],Timeline
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Budget
[object Object],[object Object],[object Object],[object Object],[object Object],Evaluation
THE END Any Questions?

More Related Content

Similar to A D V 400 Crayola Presentation

Crayola Initial Presentation
Crayola Initial PresentationCrayola Initial Presentation
Crayola Initial PresentationBenjamin Kjos
 
Boomerang Media School Advertising
Boomerang Media School AdvertisingBoomerang Media School Advertising
Boomerang Media School AdvertisingLiam Keynes
 
4 ways CRAYOLA can reach older kids
4 ways CRAYOLA can reach older kids4 ways CRAYOLA can reach older kids
4 ways CRAYOLA can reach older kidsJoshua Eckert
 
School suplies elementary
School suplies elementarySchool suplies elementary
School suplies elementaryShoplet_
 
spark! culture cave business plan
spark! culture cave  business planspark! culture cave  business plan
spark! culture cave business planShalini Sardana
 
RD-ImpDays-October22.pptx
RD-ImpDays-October22.pptxRD-ImpDays-October22.pptx
RD-ImpDays-October22.pptxMusaAkba1
 
Design for the real kids: let them play!
Design for the real kids: let them play!Design for the real kids: let them play!
Design for the real kids: let them play!Rachel Fincken, MA
 
Upstate SC STEM Collaborative Meeting - August 2015
Upstate SC STEM Collaborative Meeting - August 2015Upstate SC STEM Collaborative Meeting - August 2015
Upstate SC STEM Collaborative Meeting - August 2015UpstateSCSTEM
 
RD-ImpDays-October22.pptx
RD-ImpDays-October22.pptxRD-ImpDays-October22.pptx
RD-ImpDays-October22.pptxMusaAkba1
 
Undergraduate MRKT 443: Consumer Behavior (Culture and Consumer Behavior: Val...
Undergraduate MRKT 443: Consumer Behavior (Culture and Consumer Behavior: Val...Undergraduate MRKT 443: Consumer Behavior (Culture and Consumer Behavior: Val...
Undergraduate MRKT 443: Consumer Behavior (Culture and Consumer Behavior: Val...Jasmine A.
 
Spring 2011 titles
Spring 2011 titlesSpring 2011 titles
Spring 2011 titlesbarronseduc
 
FINAL Deliverable-Fantastic 5, Now 6-MKTG 3660
FINAL Deliverable-Fantastic 5, Now 6-MKTG 3660FINAL Deliverable-Fantastic 5, Now 6-MKTG 3660
FINAL Deliverable-Fantastic 5, Now 6-MKTG 3660Erika Cole
 
etail east 2015 Crayola
etail east 2015 Crayolaetail east 2015 Crayola
etail east 2015 CrayolaGary Kazmer
 
Aman Kaushal Mungal
Aman Kaushal  MungalAman Kaushal  Mungal
Aman Kaushal MungalSrinivasan
 

Similar to A D V 400 Crayola Presentation (20)

Crayola Initial Presentation
Crayola Initial PresentationCrayola Initial Presentation
Crayola Initial Presentation
 
Art 4
Art 4Art 4
Art 4
 
Boomerang Media School Advertising
Boomerang Media School AdvertisingBoomerang Media School Advertising
Boomerang Media School Advertising
 
Media Plan
Media PlanMedia Plan
Media Plan
 
4 ways CRAYOLA can reach older kids
4 ways CRAYOLA can reach older kids4 ways CRAYOLA can reach older kids
4 ways CRAYOLA can reach older kids
 
School suplies elementary
School suplies elementarySchool suplies elementary
School suplies elementary
 
spark! culture cave business plan
spark! culture cave  business planspark! culture cave  business plan
spark! culture cave business plan
 
Consumer Behaviour
Consumer BehaviourConsumer Behaviour
Consumer Behaviour
 
Odfl2016
Odfl2016Odfl2016
Odfl2016
 
RD-ImpDays-October22.pptx
RD-ImpDays-October22.pptxRD-ImpDays-October22.pptx
RD-ImpDays-October22.pptx
 
Design for the real kids: let them play!
Design for the real kids: let them play!Design for the real kids: let them play!
Design for the real kids: let them play!
 
Upstate SC STEM Collaborative Meeting - August 2015
Upstate SC STEM Collaborative Meeting - August 2015Upstate SC STEM Collaborative Meeting - August 2015
Upstate SC STEM Collaborative Meeting - August 2015
 
RD-ImpDays-October22.pptx
RD-ImpDays-October22.pptxRD-ImpDays-October22.pptx
RD-ImpDays-October22.pptx
 
Producing M Ms
Producing M  Ms Producing M  Ms
Producing M Ms
 
Http
HttpHttp
Http
 
Undergraduate MRKT 443: Consumer Behavior (Culture and Consumer Behavior: Val...
Undergraduate MRKT 443: Consumer Behavior (Culture and Consumer Behavior: Val...Undergraduate MRKT 443: Consumer Behavior (Culture and Consumer Behavior: Val...
Undergraduate MRKT 443: Consumer Behavior (Culture and Consumer Behavior: Val...
 
Spring 2011 titles
Spring 2011 titlesSpring 2011 titles
Spring 2011 titles
 
FINAL Deliverable-Fantastic 5, Now 6-MKTG 3660
FINAL Deliverable-Fantastic 5, Now 6-MKTG 3660FINAL Deliverable-Fantastic 5, Now 6-MKTG 3660
FINAL Deliverable-Fantastic 5, Now 6-MKTG 3660
 
etail east 2015 Crayola
etail east 2015 Crayolaetail east 2015 Crayola
etail east 2015 Crayola
 
Aman Kaushal Mungal
Aman Kaushal  MungalAman Kaushal  Mungal
Aman Kaushal Mungal
 

Recently uploaded

Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifeBhavana Pujan Kendra
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 
Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterHealthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterJamesConcepcion7
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environmentelijahj01012
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers referencessuser2c065e
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdfChris Skinner
 
BAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptxBAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptxran17april2001
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdfMintel Group
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in  PhilippinesEntrepreneurship lessons in  Philippines
Entrepreneurship lessons in PhilippinesDavidSamuel525586
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersPeter Horsten
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerAggregage
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfJamesConcepcion7
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOne Monitar
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfDanny Diep To
 
Send Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSendBig4
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckHajeJanKamps
 

Recently uploaded (20)

Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in Life
 
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptxThe Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 
Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterHealthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare Newsletter
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environment
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers reference
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf
 
BAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptxBAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptx
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in  PhilippinesEntrepreneurship lessons in  Philippines
Entrepreneurship lessons in Philippines
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exporters
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon Harmer
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdf
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
 
Send Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.com
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deck
 

A D V 400 Crayola Presentation