meet Karen
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a view on loyalty programs seen from an end-user (consumer) point of view

a view on loyalty programs seen from an end-user (consumer) point of view

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15 of 7 Post a comment

  • Full Name Full Name Comment goes here.
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  • Nice, I could use the same for my frequent flyer cards,...
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  • Great Sam ! Nice presa ! Nice Pics , but I don't see a frustated Karen...I want to meet her soon ;-)
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  • What a great set of images!!! I like the whole 'meet karen 's solution 'already!
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  • Very slick and neat presentation. Great images and storyline !
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  • Nice! Looking forward to this kind of solution!
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meet Karen meet Karen Presentation Transcript

  • meet Karen
  • A.K.A.
  • mrs shopping
  • she is a nurse
  • at the local hospital
  • she loves Steve, her husband
  • and their 2 children: Elisa
  • and Joss
  • Karen likes shopping
  • with her friends
  • they shop here...
  • over there...
  • ....and here
  • a lot!
  • Karen doesn’t have an indefinite budget
  • so she collects loyalty points whenever possible
  • there’s only one problem
  • she has many loyalty cards: these....
  • and these
  • she can’t have them all in her wallet
  • sometimes Karen gets upset
  • not knowing how many points she already collected
  • or paying at the counter
  • and not having the right loyalty card in her purse
  • the result?
  • frustration
  • many people like Karen
  • they all want this to stop
  • find out in the next episode whether they’ve found
  • the solution
  • so Karen can continue shopping happily
  • and so can her friends...
  • THE END (of part 1) part 2 will be available as of August 20th © 2009 brain4s bvba / Sam Van Campenhout for Pay & Save www.payandsave.be All rights reserved 33 slides credits to Scott Gavin, the inventor of the ‘meet...concept’