meet Karen
A.K.A.
mrs shopping
she is a nurse
at the local hospital
she loves
Steve,
her husband
and their 2
children:

Elisa
and Joss
Karen likes shopping
with her
friends
they shop here...
over there...
....and here
a lot!
Karen doesn’t have an indefinite
budget
so she collects loyalty points
whenever possible
there’s only one
problem
she has many loyalty cards: these....
and these
she can’t have them all in her wallet
sometimes Karen gets upset
not knowing how many
points she already
collected
or paying at the counter
and not having the
right loyalty card in
           her purse
the result?
frustration
many people like Karen
they all want
this to
stop
find out in the next episode whether
they’ve
found
the solution
so Karen can
continue
shopping happily
and so can her friends...
THE END (of part 1)


part 2 will be available
as of August 20th




© 2009 brain4s bvba / Sam Van Campenhout
  for Pay & ...
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meet Karen

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a view on loyalty programs seen from an end-user (consumer) point of view

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