Building an online community<br />(or how to swap your lurkers for readers plus)<br />Sam Shepherd, Digital Projects Co-or...
If you build it, some will come<br /><ul><li>Lurkers</li></ul>less than 3% of monthly UUs are <br />          registered t...
 critical
 elsewhere
 conversational
 demanding
 newsagents
 delivery boys
 brand ambassadors
reporters</li></li></ul><li>How do you get them?<br />Talk to them. <br /><ul><li> twitter
facebook
flickr
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Readers Plus - News:rewired 26/6/10

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  • Rules for each are the same
  • Links via twitter, mobile,
  • Key skill is responding to criticism. If you’re not prepared to do it public then maybe you shouldn’t bother. EXAMPLE: bus careers into pubOn Twitter and Facebook respond directly, then expand the conversation if you think you can learn something
  • Readers Plus - News:rewired 26/6/10

    1. 1. Building an online community<br />(or how to swap your lurkers for readers plus)<br />Sam Shepherd, Digital Projects Co-ordinator, Bournemouth Daily Echo<br />
    2. 2. If you build it, some will come<br /><ul><li>Lurkers</li></ul>less than 3% of monthly UUs are <br /> registered to comment<br /><ul><li>Shouters</li></ul> aka the green ink brigade<br /><ul><li>Readers+</li></li></ul><li>Readers plus are:<br /><ul><li>pernickity
    3. 3. critical
    4. 4. elsewhere
    5. 5. conversational
    6. 6. demanding
    7. 7. newsagents
    8. 8. delivery boys
    9. 9. brand ambassadors
    10. 10. reporters</li></li></ul><li>How do you get them?<br />Talk to them. <br /><ul><li> twitter
    11. 11. facebook
    12. 12. flickr
    13. 13. tumblr
    14. 14. your comments</li></li></ul><li>a brief aside about numbers<br />46% direct traffic<br />41.3%<br />search<br />
    15. 15. but it's still worth doing<br /><ul><li>not all socmed traffic is measurable
    16. 16. one reader plus is worth 10 lurkers*
    17. 17. RPs want innovation, apps, tailored services. </li></ul>(they might even pay, just because they like you)<br />*no, not based on actual figures<br />
    18. 18. Twitter<br />instant, entertaining, conversational and very social<br />time-eating media bubble that skews perspective<br />use it - engage with your followers - but don't let it rule your day<br />
    19. 19. Facebook<br /><ul><li> the great untapped resource
    20. 20. 50% of active users log in daily
    21. 21. time spent on Facebook in UK = 6 hours a month
    22. 22. 70,000 people already have Bournemouth connected to their profiles</li></li></ul><li>Flickr<br />ready made community<br />ready made content<br />ready made rules<br />very specific interest range<br />
    23. 23. but what if they don't like us?<br />three facts:<br /> you'll never please everyone<br /> they won't always agree with your choices<br /> you may not always agree with your choices<br />three rules: <br /> be honest and civil<br /> don't respond by shutting down the debate<br /> talk TO people, not about them<br />
    24. 24. the time:reward ratio<br />to do it properly takes time<br />the reward is not always tangible<br />find the niche: learn what your readers want or need<br />build for the future<br />
    25. 25. thank you<br />

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