6 SEO Strategies to Help Patients Find Your Practice Online

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The Internet may connect us globally, but consumers primarily search for businesses right in their own backyard. Recent studies have shown that 90% of consumers use search engines when looking for local products
or services.

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6 SEO Strategies to Help Patients Find Your Practice Online

  1. 1. GPS // Guide to Practice Success SEO STRATEGIES To Help Patients Find Your Practice Online A Sesame Guide to Practice Success
  2. 2. GPS // Guide to Practice Success The Internet may connect us globally, but consumers primarily search for businesses right in their own backyard. Recent studies have shown that 90% of consumers use search engines when looking for local products or services. That said, consumers don’t dig too deeply into search results - 87% of all clicks from organic search-engine traffic go to the first five results. To capture the attention - and the clicks - of potential patients, your practice’s website must capture these top spots in relevant searches. 87% Sesame Guides to Practice Success As a leader in education and research in the dental industry, Sesame Communications has created the Guides to Practice Success (GPS), a series of educational resources with bitesized, actionable tips you can start using to grow your practice today! of all clicks from organic search engine traffic go to the first five results. Copyright 2013 Sesame Communications, Inc. All rights reserved. The Sesame logo is a trademark of Sesame Communications.
  3. 3. GPS // Guide to Practice Success Maximize the Value of Your Online Presence with SEO Search engine optimization (SEO) is an Internet marketing strategy designed to improve the visibility of your practice’s website for relevant search results1. While some SEO tactics require advanced web development knowledge to execute, many are rather straightforward. The right SEO efforts can boost your practice’s exposure to prospective patients. Here are a few simple SEO steps your practice can take to help bring more prospective patients to your website through online searches. Copyright 2013 Sesame Communications, Inc. All rights reserved. The Sesame logo is a trademark of Sesame Communications. Sesame Guides to Practice Success As a leader in education and research in the dental industry, Sesame Communications has created the Guides to Practice Success (GPS), a series of educational resources with bitesized, actionable tips you can start using to grow your practice today!
  4. 4. GPS // Guide to Practice Success 1 Keep Your Website Updated with Fresh Content Google, Bing and other search engines generally deem webpages with updated content more relevant. Make sure to update your site weekly if possible, monthly at minimum. Keep in mind not all fresh content is created equal. Updating a link or two in your navigation bar won’t win you many SEO points; adding a new post to your blog or new site content on relevant topics and wording will. Copyright 2013 Sesame Communications, Inc. All rights reserved. The Sesame logo is a trademark of Sesame Communications.
  5. 5. GPS // Guide to Practice Success 2 Use the Right Keywords When searching online for the services you provide, your prospective patients are likely to use certain words and phrases. Including the right keywords in your website copy where appropriate will help your site show up higher in relevant searches. For example, if you’re a dentist based in Farmington Hills, MI, search engine users looking for a new dentist in your area will likely use search terms like “Farmington Hills dentist,” “teeth cleaning Farmington Hills,” or “dental checkup Metro Detroit.” Be sure your website makes numerous mentions of every service you offer and your location, including nearby cities and any metro areas. Copyright 2013 Sesame Communications, Inc. All rights reserved. The Sesame logo is a trademark of Sesame Communications.
  6. 6. GPS // Guide to Practice Success 3 Get A Website with Responsive Design First, let’s define responsive web design: It’s a process that creates a single website for your practice that will look great and function effectively across multiple devices and screen sizes, from mobile phones and tablets to laptops and desktops. Responsive web design and search optimization go hand in hand. By providing one website with the same content for all devices, responsive design makes it is easier for search engines to index a website and improve its ability to be found in search results. Given this fact, it’s no surprise, then, that Google recommends responsive design! Copyright 2013 Sesame Communications, Inc. All rights reserved. The Sesame logo is a trademark of Sesame Communications.
  7. 7. GPS // Guide to Practice Success 4 Feature Video Content Prominently displayed videos on your site engage visitors and increase the chance that they’ll stay engaged. Video content is also great for SEO. Search engines place an importance on content that keeps visitors on the website. Not sure where to start with video? Consider a 60-second “About Our Practice” video, or a “Virtual Tour” video that shows viewers around your practice and introduces your doctor and staff. Your practice can produce plenty of fun, compelling videos with relatively little time, effort, and budget. Compelling video that highlights the unique characteristics of your practice can be created without substantial time, effort or financial commitment. Copyright 2013 Sesame Communications, Inc. All rights reserved. The Sesame logo is a trademark of Sesame Communications.
  8. 8. GPS // Guide to Practice Success 5 “Claim” Your Online Business Listings Online business sites such as Yelp and Google+ are highly popular starting points for consumers searching for products and services. “Claiming”, filling out, and verifying your profiles on these sites will help your practice get found by more prospective patients. It’ll also net you even more SEO benefits. Verified listings on Google properties (e.g. Google + Local) get better exposure in Google’s search engines. Additionally, once you have standardized listings for all of your local site profiles, search engines will recognize that these profiles refer to the same business and group them together in search results, increasing your search-engine visibility. Copyright 2013 Sesame Communications, Inc. All rights reserved. The Sesame logo is a trademark of Sesame Communications.
  9. 9. GPS // Guide to Practice Success 6 Track, Report, and Analyze How will you know if your SEO efforts are leading to increased site traffic and new business? Website analytics programs like Google Analytics let you track site visitors by source, meaning you can identify exactly how many visitors arrive at your site via search engines over a given time period. This in turn allows you to link upticks in search-engine traffic to specific SEO activities. Additionally, tracking referral sources for every new patient will help you connect the dots between SEO and new patient acquisition. Make sure every new patient answers the question “How did you hear about us?” and capture this information. Identifying all patients acquired through search engines will allow you to calculate the ROI of your SEO activities. Copyright 2013 Sesame Communications, Inc. All rights reserved. The Sesame logo is a trademark of Sesame Communications.
  10. 10. GPS // Guide to Practice Success Final Thoughts Many, if not most, of your prospective patients use online search as a starting point when seeking out the services you offer. Without an ongoing SEO effort, your practice will miss out on opportunities to attract new patients. SEO helps your website get found by more prospective patients. A sound website with the right SEO strategy in place can become your best source for new patient acquisition. About Sesame Communications Sesame Communications helps dental and orthodontic practices harness the power of the Internet to accelerate new patient acquisition, build patient loyalty and transform the patient experience. The Sesame Solution Suite helps practices grow and thrive in the digital age by offering solutions in the areas of Responsive Design, SEO, SEM, Social Media, Online Patient Login, and more. References 1. http://www.prnewswire.com/news-releases/nearly-all-consumers-97-now-use-online-media-to-shop-locally-according-to-biakelsey-and-constat-87221242.html Copyright 2013 Sesame Communications, Inc. All rights reserved. The Sesame logo is a trademark of Sesame Communications.

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