Invisalign marketing tips for practice success 2013

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Want to grow your Invisalign practice? Learn 15 ways to drive Invisalign patients into your practice through effective marketing strategies. Walk away with tips and tricks that can be implemented immediately.

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Invisalign marketing tips for practice success 2013

  1. 1. 15 Invisalign Marketing- Tips for Practice Success Rachel Mele 1
  2. 2. The Top 10 sites without video may lose their ranking overnight. - Bruce Clay “ ” Sesame Solutions & Services 2 • Inc 500|5000 company • Deloitte Technology Fast 500 • Fastest growing tech company in the US • Award winning suite of analytic-rich patient engagement tools
  3. 3. The Top 10 sites without video may lose their ranking overnight. - Bruce Clay “ ” Sesame Solutions & Services 3 Web Design Mobile Site Design Search & Social Sweepstakes Patient Login Reminders
  4. 4. The Top 10 sites without video may lose their ranking overnight. - Bruce Clay “ ” Start More Invisalign Cases 4 15 Ways To Get Patients
  5. 5. 5 #1 Invisalign Web Content
  6. 6. 6 #2 Invisalign Banner on Home Page
  7. 7. #3 Invisalign SEO Rank 7
  8. 8. The Top 10 sites without video may lose their ranking overnight. - Bruce Clay “Clear Braces Invisalign Orthodontist Braces 33.1K 450K 1.5M 2.74M #3 Invisalign SEO Rank Google Search Volume 8
  9. 9. 9 #4 Google+ Local
  10. 10. #5, 6, 7 Social Media 10
  11. 11. 11 #5 Facebook 365 Days of Facebook Posts Ideas 20 Ways to Get more Facebook Likes
  12. 12. # 6 Facebook Sweepstakes Sweepstakes 238 new Likes during initial Sweepstakes 21 Facebook Recommendations 4 appointment requests
  13. 13. 13 #7 30-60 second YouTube Videos
  14. 14. 14 #7 30-60 second YouTube Videos
  15. 15. 15 #8 Blog Once a Week 32% greater website traffic 38% more time spent on sites 30% more pages per visit
  16. 16. Tips #1-8 Will Drive New Patients 16 93 calls per month 21 prospective patients on average
  17. 17. #9 Patient Appealing Website 17
  18. 18. #9 Patient Appealing Website Bio and Photo Sesame™ is a trademark of Sesame Communications. All other trademarks are the property of their respective owners. Copyright 2012 Sesame Communications 18 Warm & Personable
  19. 19. #9 Patient Appealing Website What Works 19 • Before and afters (full face) • Easy-to-find office location • Payment options • Telephone and address on home page • Services/new patient page • Detailed, easy-to-use navigation menu
  20. 20. #9 Patient Appealing Website What Doesn’t Work 20 • Music and auto-play animation • Splash intro pages • Scary photos with instruments • Dark color schemes, particularly black and red • Content that leads consumers to perceive the practice as cold, unfeeling or institutional
  21. 21. #10 Mobile Enabled Website 21 Mobile browsing to exceed desktop browsing by end of 2013
  22. 22. Sesame™ is a trademark of Sesame Communications. All other trademarks are the property of their respective owners. Copyright 2012 Sesame Communications 22 #11 Share Your Smile on Facebook
  23. 23. 23 #11 Share Your Smile on Facebook
  24. 24. 24 # 12 Invisalign Day Promotions
  25. 25. 25 #13 Text in Appt Reminders
  26. 26. 26 #14 Ask for Invisalign Referrals via Email
  27. 27. 27 # 15 Newsletter w/ Invisalign Article
  28. 28. 365 Days of Dental Facebook Posts September 17, 2013 10:00am PDT Register by visiting: goo.gl/95KSNM Next Webinar 28
  29. 29. invisalign@sesamecommunications.com 877·633·5193 Sesame™ is a trademark of Sesame Communications. All other trademarks are the property of their respective owners. Copyright 2012 Sesame Communications Questions? 29
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