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GPS //
Guide to Practice Success

5

Ways to Use a
Healthgrades Enhanced Profile
to Drive New Patient Appointments

A Sesa...
GPS //
Guide to Practice Success

Healthgrades — Prospective Patients Found Here
According to research from Pew Internet, ...
GPS //
Guide to Practice Success

Healthgrades — Your Ideal Patient Demographic
Healthgrades.com visitors represent the id...
GPS //
Guide to Practice Success

Why Your Practice Needs a Healthgrades Enhanced Profile
Healthgrades offers a basic prof...
GPS //
Guide to Practice Success

1
Priority Placement in
Healthgrades.com Search Results
On average, a Healthgrades.com v...
GPS //
Guide to Practice Success

2
Comprehensive Branded Doctor
and Practice Information
Healthgrades research shows that...
GPS //
Guide to Practice Success

4

Automatically Publish Verified Online Patient
Reviews to Your Healthgrades Profile
Fo...
GPS //
Guide to Practice Success

5

Track ROI of Your Healthgrades Presence
Activating an Enhanced Profile allows your pr...
GPS //
Guide to Practice Success

Final Thoughts
New patient acquisition is the bloodline of practice growth and
profitabi...
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5 Ways to Use a Healthgrades Enhanced Profile to Drive New Patient Appointments

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Today, the #1 source for consumers seeking comprehensive, trustworthy information about healthcare providers is Healthgrades.com, with more than 225 million annual visitors. Over the past twelve months Healthgrades tracked more than 20 million searches for dental care providers—the third most popular search category on the site.

Let us show you how your practice can harness this channel and fill your schedule.

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Transcript of "5 Ways to Use a Healthgrades Enhanced Profile to Drive New Patient Appointments"

  1. 1. GPS // Guide to Practice Success 5 Ways to Use a Healthgrades Enhanced Profile to Drive New Patient Appointments A Sesame Guide to Practice Success
  2. 2. GPS // Guide to Practice Success Healthgrades — Prospective Patients Found Here According to research from Pew Internet, 93% of online activities begin with a search.1 Health is a popular topic: 72% of Internet users looked online for health related information within the last year.2 As you may expect, Google dominates search with a market share of about 65%. But Google isn’t the only game in town. Millions of consumers are turning to healthcare-specific search portals when they’re looking for a new dental care provider. Sesame Guides to Practice Success As a leader in education and research in the dental industry, Sesame Communications has created the Guides to Practice Success (GPS), a series of educational resources with bite-sized, actionable tips you can start using to grow your practice today! Today, the #1 source for consumers seeking comprehensive, trustworthy information about healthcare providers is Healthgrades.com, with more than 225 million annual visitors. Over the past twelve months Healthgrades tracked more than 20 million searches for dental care providers—the third most popular search category on the site. Let us show you how your practice can harness this channel and fill your schedule. Visitors to Healthgrades.com conducted 20+ million searches for dental care providers over the past 12 months. Copyright 2013 Sesame Communications, Inc. All rights reserved. The Sesame logo is a trademark of Sesame Communications.
  3. 3. GPS // Guide to Practice Success Healthgrades — Your Ideal Patient Demographic Healthgrades.com visitors represent the ideal demographic for dentistry—they are overwhelmingly female (72%), highly educated (84% have some post-secondary education) and affluent (52% have annual household incomes greater than $75,000). Most importantly, Healthgrades users don’t just search—they schedule appointments. More than half (54%) of Healthgrades visitors will schedule an appointment. Among those who schedule, an astounding 95% make an appointment within the first week they search, and 38% schedule the same day. Any way you slice it, Healthgrades offers dental practices a large, highly focused and highly valuable audience of prospective patients. Who is Using Healthgrades.com? 72% of Healthgrades.com users are female 52% of Healthgrades.com users have household incomes greater than $75,000 54% of Healthgrades.com users will schedule an appointment 38% of Healthgrades.com users schedule the same day they search Copyright 2013 Sesame Communications, Inc. All rights reserved. The Sesame logo is a trademark of Sesame Communications.
  4. 4. GPS // Guide to Practice Success Why Your Practice Needs a Healthgrades Enhanced Profile Healthgrades offers a basic profile that practitioners can “claim” for free. It includes limited information about your practice such as name and address. However, it also includes third-party and competitive practice ads. Most critically, it does not provide visitors with a way to schedule an appointment with your practice. Healthgrades visitors can submit a review of your practice, but they are not verified as your patients. While a basic profile is better than no profile, it severely limits your ability to represent your brand effectively, control your online reputation, gain top ranking, or convert visitors into new patients. Through a new partnership with Sesame Communications, Healthgrades now offers dentists—for the first time ever—Enhanced Profiles, which offer several strategic advantages over standard profiles. The top five ways an Enhanced Profile gives your practice better access and exposure to prospective patients seeking a new dentist are: Copyright 2013 Sesame Communications, Inc. All rights reserved. The Sesame logo is a trademark of Sesame Communications.
  5. 5. GPS // Guide to Practice Success 1 Priority Placement in Healthgrades.com Search Results On average, a Healthgrades.com visitor will view just 1.9 profiles per visit, so it’s imperative that your practice be one of the first ones they see at the top of search results. A Healthgrades Enhanced Profile gives your practice higher placement and greater visibility to patients searching for a new dentist in your area. Enhanced Profiles garner premium placement in the “Featured Listing” section at the top of patients’ search pages. More visibility means more opportunities for prospective patients to select your practice and schedule an appointment. A Healthgrades Enhanced Profile will also rank organically in the search results. This mean the practice has the opportunity to be featured twice on the first page of results—a significant advantage over your competition. Copyright 2013 Sesame Communications, Inc. All rights reserved. The Sesame logo is a trademark of Sesame Communications.
  6. 6. GPS // Guide to Practice Success 2 Comprehensive Branded Doctor and Practice Information Healthgrades research shows that visitors spend four times longer on Enhanced Profiles than on standard profiles. Enhanced Profiles offer comprehensive doctor and practice branding, including full bio, address, procedures, location directions and detailed contact information. More content gives prospective patients a better understanding of your practice and capabilities. Based on the search algorithms, a comprehensive profile also helps your profile appear more prominently in local search results on Healthgrades.com. 3 Easy, Click-to-Request Appointments Enhanced Profiles allow patients to request an appointment with your practice by simply clicking a button on your Healthgrades profile. Considering the fact 54% of visitors schedule an appointment, this is a critical feature. A quick, automated process to request an appointment and prominently feature the practice phone number removes a potential barrier for patients looking to make an appointment. This key functionality allows your practice to optimize your conversion of new patients. Copyright 2013 Sesame Communications, Inc. All rights reserved. The Sesame logo is a trademark of Sesame Communications.
  7. 7. GPS // Guide to Practice Success 4 Automatically Publish Verified Online Patient Reviews to Your Healthgrades Profile For many dental care providers, a practice website or micro-site is the sole destination for reviews they solicit from their patients. As a result, dental practices are relying on search engine optimization to drive traffic to these reviews, putting a cap on their value. With a Healthgrades Enhanced Profile, verified, high quality reviews are automatically published from Dental Sesame. This ensures that the vast majority of patient reviews are verified (confirmed reviews from your active patients) and represent the true value your practice delivers. It also helps prospective new patients have confidence that the review ratings are accurate and credible. Lastly, by populating dozens of reviews automatically the practice is able to gain and retain more prominent display of its profile on Healthgrades.com search result rankings. Copyright 2013 Sesame Communications, Inc. All rights reserved. The Sesame logo is a trademark of Sesame Communications.
  8. 8. GPS // Guide to Practice Success 5 Track ROI of Your Healthgrades Presence Activating an Enhanced Profile allows your practice to track every new patient call and online appointment request received through Healthgrades.com. This important data lets you easily see how effective your practice’s Healthgrades profile is at bringing in new patients. Copyright 2013 Sesame Communications, Inc. All rights reserved. The Sesame logo is a trademark of Sesame Communications.
  9. 9. GPS // Guide to Practice Success Final Thoughts New patient acquisition is the bloodline of practice growth and profitability. For many dental practices, online search has become a primary source for new patient opportunities. Healthgrades.com offers a highly compelling channel, with millions of prospective patients ready to schedule an appointment the moment they find the right dentist. A Healthgrades Enhanced Profile is your best opportunity to engage this valuable audience and fill your schedule with new patients. About Sesame Communications Sesame Communications helps dental and orthodontic practices harness the power of the Internet to accelerate new patient acquisition, build patient loyalty and transform the patient experience. The Sesame Solution Suite helps practices grow and thrive in the digital age by offering solutions in the areas of Responsive Design, SEO, SEM, Social Media, Online Patient Login, and more. While you can claim a basic profile, today Healthgrades Enhanced Profiles are only available from Sesame Communications. To get more information on Healthgrades Enhanced Profiles visit www.sesamecommunications.com/healthgrades References 1. 2. 3. http://www.pewinternet.org/Reports/2012/Search-Engine-Use-2012/Summary-of-findings.aspx http://www.pewinternet.org/Reports/2013/Health-online/Summary-of-Findings.aspx http://www.comscore.com/Insights/Press_Releases/2013/9/comScore_Releases_August_2013_U.S._Search_Engine_Rankings Copyright 2013 Sesame Communications, Inc. All rights reserved. The Sesame logo is a trademark of Sesame Communications.
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