5 reasons your practice needs a responsive website now

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Patients today no longer search for your practice using just their
computers. More than ever, they are using their smartphones, laptops, and
tablets to search for businesses like yours.

Responsive design allows you to deploy one website to connect with
patients on multiple devices. This means that a prospective patient could
be using an iPad, smartphone, or Kindle and your website will look great and function beautifully.

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5 reasons your practice needs a responsive website now

  1. 1. GPS //Guide to Practice SuccessA Sesame Guide to Practice SuccessREASONS YOUR PRACTICENEEDS A RESPONSIVEWEBSITE NOW
  2. 2. Copyright 2013 Sesame Communications, Inc. All rights reserved. The Sesame logo is a trademark of Sesame Communications.Sesame Guides to Practice SuccessAs a leader in education and research in thedental industry, Sesame Communications hascreated the Guides to Practice Success (GPS),a series of educational resources with bite-sized, actionable tips you can start using togrow your practice today!What is Responsive Design?“Responsive web design is the approach that suggests that design anddevelopment should respond to the user’s behavior and environmentbased on screen size, platform and orientation.”1Patients today no longer search for your practice using just theircomputers. More than ever, they are using their smartphones, laptops, andtablets to search for businesses like yours.Responsive design allows you to deploy one website to connect withpatients on multiple devices. This means that a prospective patient couldbe using an iPad, smartphone, or Kindle and your website will look greatand function beautifully.GPS //Guide to Practice Success
  3. 3. • By 2014 more searches will be done via mobile devices thancomputers3• A 2013 study found U.S. businesses received almost sixtimes as many calls from mobile searches than for desktopsearches.4• Almost three-quarters of mobile users will abandon a web pagethat does not load within five seconds or less on their phone.5“Day by day the number of devices, platforms andbrowsers that need to work with your site grows. Responsiveweb design represents a fundamental shift in how we buildwebsites for the decade to come.”2Patient use patterns with the Internet are rapidly changing. Forpractices to remain relevant and accessible to prospective newpatients, they need to ensure their website is optimized forthese new patterns of use.Copyright 2013 Sesame Communications, Inc. All rights reserved. The Sesame logo is a trademark of Sesame Communications.GPS //Guide to Practice Success
  4. 4. 1 Mobile devices have become an indispensable part of ourculture. A study conducted by Morgan Stanley found that “91%of all smartphone users have their phones within an arm’sreach 24 hours a day, 7 days a week.”6Meanwhile, according toGoogle research, “9 out of 10 searchers have taken action as aresult of a smartphone search.”7Responsive designed websites optimize the layout and contentpresentation depending on the screen size and type of device.A practice that wants to ensure prospective patients can seevalued content and take action quickly and easily shouldconsider upgrading their site using responsive design.Mobile comes in all shapes and sizesCopyright 2013 Sesame Communications, Inc. All rights reserved. The Sesame logo is a trademark of Sesame Communications.GPS //Guide to Practice Success
  5. 5. Differentiate Your Practice2 Most practices today reside in a highly competitive environment.Prospective patients rely on referrals, searches and initialimpressions to choose a practice. As a result, practices have justa few seconds to impress prospective patients and entice themto initiate contact.A responsive designed website allows a practice to put itsbest foot forward for the online visitor, on multiple devices andscreen sizes, every time. By implementing a responsive websitenow, practices can give themselves a distinct competitiveadvantage and ensure their unique characteristics and value areproperly presented.Copyright 2013 Sesame Communications, Inc. All rights reserved. The Sesame logo is a trademark of Sesame Communications.GPS //Guide to Practice Success
  6. 6. Search Engine Optimization3 Responsive design and search optimization go hand in hand.By providing one website with the same content for multipledevices, responsive design makes it is easier for search enginesto index a website and improve its ability to be found in nativesearch results. Little surprise, then, that Google recommendsresponsive design!A responsive website may reduce bounce rates (the visitors thatleave a site quickly due to a bad impression from presentation)by giving the user an optimal experience regardless of thedevice they’re using.61%of smartphone users calleda business after performinga local search.8Copyright 2013 Sesame Communications, Inc. All rights reserved. The Sesame logo is a trademark of Sesame Communications.GPS //Guide to Practice Success
  7. 7. Social Media Interchange4 A practice with a responsive designed site has a distinct upperhand in the social media arena.Let’s say a current patient has a great experience at their dentalpractice. As she walks out, she pulls out her smartphone andposts a quick note to her Facebook page, along with a link tothe practice website.Several of her friends see her post within minutes and click thelink. Some are on their phones; some are on tablets; others areon their laptops. All of them see a great-looking site optimizedfor their device.Copyright 2013 Sesame Communications, Inc. All rights reserved. The Sesame logo is a trademark of Sesame Communications.GPS //Guide to Practice Success
  8. 8. Future Friendly Design5 Patients looking for a practice online expect the website to workno matter what type of device they happen to use. In fact, 61%of patients will leave your site if it’s not mobile friendly11.Most websites today are designed for desktops and laptops.A mobile-specific website, with a different web address (URL)than the “main” site, is often deployed to accommodate mobilevisitors. These secondary mobile sites are often designedwith a single mobile device or form factor in mind. As a result,“mobile-friendly” websites must constantly be changed to keeppace with advances in mobile technology.Of course, the future promises that new devices, screenresolutions and browsing methods will constantly enter themarketplace. You can bet that your patients will immediatelytake advantage of them. With responsive design, your practicewill be ready with a single, future-friendly website.Copyright 2013 Sesame Communications, Inc. All rights reserved. The Sesame logo is a trademark of Sesame Communications.GPS //Guide to Practice Success
  9. 9. Final ThoughtsThe Internet access patterns of prospective dental patients arerapidly evolving. Mobile devices will soon surpass traditionalcomputers as the dominant platform for web searches. Asa result, new devices, many with different screen sizes andresolutions, are being introduced and adopted all the time.Practices that hope to engage and capture the attention ofprospective patients must adapt to these changes.Responsive design represents a fundamental shift in websitedesign by placing a premium on an outstanding userexperience. This approach provides an optimal viewingexperience for prospective and existing patients, regardless ofwhich devices they use to find and engage with your practice’swebsite. By deploying one responsive designed websitefor multiple devices and screen sizes, your practice has anopportunity to differentiate your value, help drive a bettersearch and social experience and ultimately ensure that yourwebsite – and your practice – are positioned for sustainedgrowth and profitability.References1. http://coding.smashingmagazine.com/2011/01/12/guidelines-for-responsive-web-design/2. http://johnpolacek.github.io/scrolldeck.js/decks/responsive/3. http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx4. http://www.rachelpasqua.com/the-state-of-mobile-search-2013-a-new-report-from-emarketer/5. http://www.gomez.com/wp-content/down-loads/19986_WhatMobileUsersWant_Wp.pdf6. http://www.intelligentpositioning.com/blog/2011/11/mobile-phones-are-more-popular-than-toothbrushes/7. http://www.gstatic.com/ads/research/en/2011_The-MobileMovement.pdf8. http://socialstatcenter.com/2011/06/61-of-smart-phone-users-called-a-business-after-performing-a-local-search/9. http://es.nielsen.com/site/documents/NielsenGlo-balDigitalShoppingReportAugust2012.pdf10. http://heidicohen.com/2013-social-media-trends-and-your-business/11. International Advertising BureauCopyright 2013 Sesame Communications, Inc. All rights reserved. The Sesame logo is a trademark of Sesame Communications.GPS //Guide to Practice Success

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