365 days of Dental Facebook Posts

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Learn what to say and when to say it on Facebook, how to get patients and prospective patients to comment on Facebook posts and how to implement office protocol to ensure Facebook stays up-to-date.

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365 days of Dental Facebook Posts

  1. 1. 365 Days of Dental Facebook Posts Rachel Mele Director of Business Development 365@sesamecommunications.com Sesame Confidential
  2. 2. Sesame Solutions & Services • Patient Engagement Management solutions • Focused on dentistry • Three-time Best of Class award recipient • INC. 5000 company for three consecutive years • Helping thousands of practices expand growth and profitability 9/17/2013 | 2 Sesame Confidential Sesame helps practices harness the power of the Internet to accelerate new patient acquisition, build patient loyalty and transform the patient experience.
  3. 3. Sesame Solutions & Services 9/17/2013 | 3 Sesame Confidential Web Design Search Engine Optimization Social Sweepstakes Ortho & Dental Sesame Search Engine Marketing
  4. 4. Today’s Agenda • A Profile of Facebook • What to say on Facebook • Generating patient comments from Facebook • Office protocol to ensure Facebook stays up-to-date 9/17/2013 | 4 Sesame Confidential
  5. 5. A PROFILE OF FACEBOOK 365 Days of Dental Facebook Posts 9/17/2013 Sesame Confidential | 5
  6. 6. 1.15 Billion Facebook Users 9/17/2013 | 6 Sesame Confidential
  7. 7. Facebook Drives New Patients 9/17/2013 | 7 Sesame Confidential
  8. 8. Facebook Business Page Likes Not Friends! 9/17/2013 | 8 Sesame Confidential
  9. 9. Branded Facebook Page 9/17/2013 | 9 Sesame Confidential
  10. 10. Getting More Likes 9/17/2013 | 10 Sesame Confidential Complimentary Guide and Webinar 365@sesamecommunications.com
  11. 11. What to Post • Educate Them • Helpful Resources • Testimonials • Be Funny • Something Interesting • About You • Content that is Up-To-Date 9/17/2013 | 11 Sesame Confidential
  12. 12. Marketing Release Form 9/17/2013 | 12 Sesame Confidential “In our promotional literature, we often use comments, photos and videos from our patients. By signing this document, you agree to the promotional use of any quotes, photographs or video taken by our practice.”
  13. 13. GENERATING PATIENT COMMENTS ON FACEBOOK 365 Days of Dental Facebook Posts 9/17/2013 Sesame Confidential | 13
  14. 14. Getting Comments & Likes Posts with comments get 4X more clicks than posts with only likes 9/17/2013 | 14 Sesame Confidential
  15. 15. Getting Comments Make sure to ask questions. 9/17/2013 | 15 Sesame Confidential ?????
  16. 16. Get Comments Let People Brag 9/17/2013 | 16 Sesame Confidential
  17. 17. Get Comments 9/17/2013 | 17 Sesame Confidential Caption This
  18. 18. Get Comments 9/17/2013 | 18 Sesame Confidential Just Have Fun
  19. 19. Getting Comments 9/17/2013 | 19 Sesame Confidential Like Every Comment.
  20. 20. Get Comments 9/17/2013 | 20 Sesame Confidential Reply to Every Comment.
  21. 21. Get Comments 9/17/2013 | 21 Sesame Confidential Tag People in Comments.
  22. 22. Get Comments 9/17/2013 | 22 Sesame Confidential Keep Content Short.
  23. 23. Get Comments 9/17/2013 | 23 Sesame Confidential Include a Call to Action.
  24. 24. Facebook Check In 9/17/2013 | 24 Sesame Confidential
  25. 25. Team Members to Comment/ Like 9/17/2013 | 25 Sesame Confidential
  26. 26. What to Post Community Involvement 9/17/2013 | 26 Sesame Confidential
  27. 27. What to Post- Images 9/17/2013 | 27 Sesame Confidential Social Media Pictures Say A Thousand Words November 19, 2013 10:00am PDT
  28. 28. What to Post 9/17/2013 | 28 Sesame Confidential Celebrate Today
  29. 29. Spelling Matters 9/17/2013 | 29 Sesame Confidential
  30. 30. What to Post 9/17/2013 | 30 Sesame Confidential Talk About Your Office
  31. 31. What to Post 9/17/2013 | 31 Sesame Confidential Educate Them
  32. 32. What to Post 365 Days of Facebook Posts 9/17/2013 | 32 Sesame Confidential
  33. 33. What Not to Post 9/17/2013 | 33 Sesame Confidential
  34. 34. When to Post 9/17/2013 | 34 Sesame Confidential
  35. 35. Driving Recommendations Run Promotions on Facebook 9/17/2013 | 35 Sesame Confidential
  36. 36. OFFICE PROTOCOL TO ENSURE FACEBOOK STAYS UP-TO-DATE 365 Days of Dental Facebook Posts 9/17/2013 Sesame Confidential | 36
  37. 37. Job Description 9/17/2013 | 37 Sesame Confidential
  38. 38. Social Media Office Policy • Communicate Clearly • Be Respectful and professional • Understand HIPAA • Do not provide health advice on Facebook • Do not discuss patient information • Be Aware of Copyright Laws and Cite your Sources • Get written consent from patients before you post • Determine the type of content that is ok to post 9/17/2013 | 38 Sesame Confidential
  39. 39. Next Webinar 9/17/2013 | 39 Sesame Confidential The Power of Facebook and Video in Dentistry October 8, 2013 10:00am PDT 365@sesamecommunications.com
  40. 40. solutions@sesamecommunications.com www.sesamecommunications.com 877·633·5193 9/17/2013 Sesame Confidential | 40

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