What we do<br />
Creative Tech<br />We help bring great ideas to life by using Rich Internet Technologies in creative & innovative ways.<br />
Who we are<br />
A collaborative team:<br />“best of breed” developers and engineers selected for their contribution to the evolution of th...
Why we are <br />different<br />
We use cross-functional self-managing team<br />We operate on a continuous flow basis<br />We respond to change and encour...
How we do it<br />
We create the right environment for success<br />
 Agile Development<br />Every Morphic Group developer is Scrum Master Certified by Ken Schwaber<br />Co-Founder of the Scr...
Examples<br />
We build applications that:<br />
Inform<br />
TechnoratiDynamic Conversational Ad Units/ Design, Development<br />High volume, quick turnaround SaaS objects<br />
Conviva Pulse Web application/ Design, Development<br />
Engage<br />
Indy Racing League Race Control Web Application/ Design, Development<br />
PrintNow Web to Print Application / Development <br />
Entertain<br />
Super Secret Online Virtual World / Development<br />
Hell Fist Social Media Game / Design, Development<br />
e-Commerce<br />
BMW / MINI E-commerce shopping application / Development<br />
Target In-store kiosk /Development<br />
Search<br />
RustyZipperWeb application / Development<br />
Image Searching – Color and pattern basedWeb application / Development<br />
Case Study:<br />Technorati<br />
The Morphic Group designs, develops and provides Conversational Ad Units for Technorati. <br />Increased user engagement <...
What is a Conversational Ad Unit<br />A customizable application that:<br /><ul><li>looks like a standard ad unit
brings conversation into the ad
contains one or two real time feeds
sources content from internal / external sources
uses flexible and universal source formats
is created in IAB compliant sizes</li></li></ul><li>Feed Option 1<br />Client Content Sources<br />
Feed Option 2<br />Search, Gather, Select, Publish<br />
Feed Option 3<br />Combine Internal and External<br />
Links to Live Demo Ads<br /><ul><li>Toyota: Formatted for multiple Tweets and feeds
http://www2.themorphicgroup.com/banners/toyota/Toyota4Runner.html
AT&T: Formatted for Tweets and blog feeds
http://www2.themorphicgroup.com/banners/att/att_convo_300x600.html
http://www2.themorphicgroup.com/banners/att/att_convo_300x250.html
Sony: Single-feed panel customized for blogs
http://www2.themorphicgroup.com/banners/sony/SonyReaderTouch.html
http://www2.themorphicgroup.com/banners/sony/SonyReaderPocket.html</li></li></ul><li>Demo Ads<br />
Case Study:<br />IRL Race Control<br />
The Morphic Group designed, developed and provided strategic solutions for IRL Race Control, creating IRL’s real-time vide...
IRL Race Control<br />Event driven web application allows for a fully configurable application.<br />User can customize th...
IRL Race Control<br />User can view multiple real time video streams and telemetry. Telemetry includes: speed, RPM, steeri...
IRL Race Control<br />“Compete Mode” allows users to compare two drivers <br />during the race.<br />
IRL Race Control<br />User can choose to view the main cam in “Full Screen Mode”<br />
IRL Race Control<br />Exciting design, solid development and cutting edge cloud computing strategies <br />brings IRL fans...
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Tmg bus 2011

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We help bring great ideas to life by using Rich Internet Technologies in creative & innovative ways.

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Tmg bus 2011

  1. 1.
  2. 2. What we do<br />
  3. 3. Creative Tech<br />We help bring great ideas to life by using Rich Internet Technologies in creative & innovative ways.<br />
  4. 4. Who we are<br />
  5. 5. A collaborative team:<br />“best of breed” developers and engineers selected for their contribution to the evolution of their technologies<br />internationally recognized design team specializing in UX <br />
  6. 6. Why we are <br />different<br />
  7. 7. We use cross-functional self-managing team<br />We operate on a continuous flow basis<br />We respond to change and encourage it<br />We build quality software with integrity<br />We work transparently<br />We don’t lie to our clients<br />
  8. 8. How we do it<br />
  9. 9. We create the right environment for success<br />
  10. 10. Agile Development<br />Every Morphic Group developer is Scrum Master Certified by Ken Schwaber<br />Co-Founder of the Scrum process<br />
  11. 11. Examples<br />
  12. 12. We build applications that:<br />
  13. 13. Inform<br />
  14. 14. TechnoratiDynamic Conversational Ad Units/ Design, Development<br />High volume, quick turnaround SaaS objects<br />
  15. 15. Conviva Pulse Web application/ Design, Development<br />
  16. 16. Engage<br />
  17. 17. Indy Racing League Race Control Web Application/ Design, Development<br />
  18. 18. PrintNow Web to Print Application / Development <br />
  19. 19. Entertain<br />
  20. 20. Super Secret Online Virtual World / Development<br />
  21. 21. Hell Fist Social Media Game / Design, Development<br />
  22. 22. e-Commerce<br />
  23. 23. BMW / MINI E-commerce shopping application / Development<br />
  24. 24. Target In-store kiosk /Development<br />
  25. 25. Search<br />
  26. 26. RustyZipperWeb application / Development<br />
  27. 27. Image Searching – Color and pattern basedWeb application / Development<br />
  28. 28. Case Study:<br />Technorati<br />
  29. 29. The Morphic Group designs, develops and provides Conversational Ad Units for Technorati. <br />Increased user engagement <br />Enhanced banner ad engagement: <br />5 – 10 x longer with content = higher click through rates<br />20 x greater click through rates<br />Ave 2%, max 9% (traditional 0.05 to 0.1%)<br />Distributed Community Engagement<br />
  30. 30. What is a Conversational Ad Unit<br />A customizable application that:<br /><ul><li>looks like a standard ad unit
  31. 31. brings conversation into the ad
  32. 32. contains one or two real time feeds
  33. 33. sources content from internal / external sources
  34. 34. uses flexible and universal source formats
  35. 35. is created in IAB compliant sizes</li></li></ul><li>Feed Option 1<br />Client Content Sources<br />
  36. 36. Feed Option 2<br />Search, Gather, Select, Publish<br />
  37. 37. Feed Option 3<br />Combine Internal and External<br />
  38. 38. Links to Live Demo Ads<br /><ul><li>Toyota: Formatted for multiple Tweets and feeds
  39. 39. http://www2.themorphicgroup.com/banners/toyota/Toyota4Runner.html
  40. 40. AT&T: Formatted for Tweets and blog feeds
  41. 41. http://www2.themorphicgroup.com/banners/att/att_convo_300x600.html
  42. 42. http://www2.themorphicgroup.com/banners/att/att_convo_300x250.html
  43. 43. Sony: Single-feed panel customized for blogs
  44. 44. http://www2.themorphicgroup.com/banners/sony/SonyReaderTouch.html
  45. 45. http://www2.themorphicgroup.com/banners/sony/SonyReaderPocket.html</li></li></ul><li>Demo Ads<br />
  46. 46. Case Study:<br />IRL Race Control<br />
  47. 47. The Morphic Group designed, developed and provided strategic solutions for IRL Race Control, creating IRL’s real-time video and telemetry web application. <br />2009 Indianapolis 500 first launch: <br />8980 Peak Concurrent Users <br />37,000 Streams <br />+17,000 New/Unique IndyCar Nation sign ups<br />“Huge day for Race Control!”<br />Jarrod Krisiloff, Director of Multimedia Platforms I IMS Productions <br />
  48. 48. IRL Race Control<br />Event driven web application allows for a fully configurable application.<br />User can customize the application and then save/load settings. <br />
  49. 49. IRL Race Control<br />User can view multiple real time video streams and telemetry. Telemetry includes: speed, RPM, steering wheel position, gear, leader board, track alerts, <br />throttle and brake. <br />
  50. 50. IRL Race Control<br />“Compete Mode” allows users to compare two drivers <br />during the race.<br />
  51. 51. IRL Race Control<br />User can choose to view the main cam in “Full Screen Mode”<br />
  52. 52. IRL Race Control<br />Exciting design, solid development and cutting edge cloud computing strategies <br />brings IRL fans right into the drivers seat. <br />
  53. 53. Case Study:<br />Conviva Pulse<br />
  54. 54. The Morphic Group designed, developed and provided strategic solutions for Conviva Pulse. Conviva’s real-time media control platform helps network administrators manage and deliver media online. <br />NBC Universal Selects Conviva’s Media Control Platform for <br />Internet Broadcasting- SAN MATEO, Calif.—March 10, 2009—<br />Conviva Eases the Complexity of Digital Video Distribution for NBC Universal,<br /> “NBC leads the industry in online programming and Conviva is redefining the economics and<br />the user experience of live, linear and on-demand media online,” said Dr. Hui Zhang, CEO and<br />co-founder, Conviva. “Both NBC and Conviva share a passion to transform online broadcasting<br />for global audiences by blending the quality and predictability that terrestrial TV offers with the<br />interactivity, ubiquity and metrics only available on the Internet.”<br />“Similar to an air traffic controller sensing multiple, simultaneous inputs and making critical<br />decisions on the fly, the Conviva platform has the unique ability to provide an enterprise view of<br />all distribution resources a content owner may be using, including CDNs, cloud computing, and<br />standard servers, as well as end-user devices owned by the viewers. Conviva C3 enables live<br />video synchronization within two seconds, offering granular intelligence across audience and<br />networks never available before,” said Keith Zubchevich, vice president of market development<br />and operations for Conviva. “Content owners now have the ability to achieve broadcast quality<br />online with complete control, global reach and live, up-to-the-second insight on audience metrics<br />and operational effectiveness.”<br />
  55. 55. Conviva Pulse<br />A user can view and manage their entire network from one dashboard.<br />
  56. 56. Conviva Pulse<br />There are custom tool tips that help a user interpret data.<br />
  57. 57. Conviva Pulse<br />A user can save changes to create a new view for later reference.<br />
  58. 58. Conviva Pulse<br />A user is allowed to select from a wide variety of views and filters.<br />
  59. 59. Conviva Pulse<br />Simple, clean and effective UX and design helps <br />bring real time clarity to complex networks<br />
  60. 60. Leadership<br />
  61. 61. Creative Leadership<br />Sam Roach is a multi-faceted creative and technical leader with experience and expertise in graphic and motion design, programming and application development, fine arts, and entrepreneurship. Sam worked as an award-winning art director at Beam Interactive before taking on the challenge of assembling and leading a team of some of the most sought-after Flash and Flex developers in the country at Schematic. Sam has worked as a director and developer with clients such as BMW, Puma, Fidelity and Condé Nast. Sam takes all of these experiences and the knowledge gained into his role as CEO and Creative Director of The Morphic Group.<br />Major Awards include:<br /><ul><li>Cannes Cyberlions – Finalist
  62. 62. One Show Awards Merit
  63. 63. Cannes Cyberlions Silver
  64. 64. Communication Arts Advertising Annual 46
  65. 65. NYC One Award Cannes
  66. 66. MIMIC Silver Anvil Award</li></li></ul><li>Ad Keeper<br />BMW / MINI<br />Cisco<br />Conviva<br />Disney<br />GridNetworks<br />HP<br />IBM<br />Indy Racing League<br />Kodak<br />Method<br />Mimio<br />Mod Your Bod<br />Permission TV<br />Print Now<br />Sony<br />Super Secret<br />Target<br />Technorati<br />Toyota<br />Verizon<br />
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