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Tmg bus 2011

Tmg bus 2011



We help bring great ideas to life by using Rich Internet Technologies in creative & innovative ways.

We help bring great ideas to life by using Rich Internet Technologies in creative & innovative ways.



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    Tmg bus 2011 Tmg bus 2011 Presentation Transcript

    • What we do
    • Creative Tech
      We help bring great ideas to life by using Rich Internet Technologies in creative & innovative ways.
    • Who we are
    • A collaborative team:
      “best of breed” developers and engineers selected for their contribution to the evolution of their technologies
      internationally recognized design team specializing in UX
    • Why we are
    • We use cross-functional self-managing team
      We operate on a continuous flow basis
      We respond to change and encourage it
      We build quality software with integrity
      We work transparently
      We don’t lie to our clients
    • How we do it
    • We create the right environment for success
    • Agile Development
      Every Morphic Group developer is Scrum Master Certified by Ken Schwaber
      Co-Founder of the Scrum process
    • Examples
    • We build applications that:
    • Inform
    • TechnoratiDynamic Conversational Ad Units/ Design, Development
      High volume, quick turnaround SaaS objects
    • Conviva Pulse Web application/ Design, Development
    • Engage
    • Indy Racing League Race Control Web Application/ Design, Development
    • PrintNow Web to Print Application / Development
    • Entertain
    • Super Secret Online Virtual World / Development
    • Hell Fist Social Media Game / Design, Development
    • e-Commerce
    • BMW / MINI E-commerce shopping application / Development
    • Target In-store kiosk /Development
    • Search
    • RustyZipperWeb application / Development
    • Image Searching – Color and pattern basedWeb application / Development
    • Case Study:
    • The Morphic Group designs, develops and provides Conversational Ad Units for Technorati.
      Increased user engagement
      Enhanced banner ad engagement:
      5 – 10 x longer with content = higher click through rates
      20 x greater click through rates
      Ave 2%, max 9% (traditional 0.05 to 0.1%)
      Distributed Community Engagement
    • What is a Conversational Ad Unit
      A customizable application that:
      • looks like a standard ad unit
      • brings conversation into the ad
      • contains one or two real time feeds
      • sources content from internal / external sources
      • uses flexible and universal source formats
      • is created in IAB compliant sizes
    • Feed Option 1
      Client Content Sources
    • Feed Option 2
      Search, Gather, Select, Publish
    • Feed Option 3
      Combine Internal and External
    • Links to Live Demo Ads
      • Toyota: Formatted for multiple Tweets and feeds
      • http://www2.themorphicgroup.com/banners/toyota/Toyota4Runner.html
      • AT&T: Formatted for Tweets and blog feeds
      • http://www2.themorphicgroup.com/banners/att/att_convo_300x600.html
      • http://www2.themorphicgroup.com/banners/att/att_convo_300x250.html
      • Sony: Single-feed panel customized for blogs
      • http://www2.themorphicgroup.com/banners/sony/SonyReaderTouch.html
      • http://www2.themorphicgroup.com/banners/sony/SonyReaderPocket.html
    • Demo Ads
    • Case Study:
      IRL Race Control
    • The Morphic Group designed, developed and provided strategic solutions for IRL Race Control, creating IRL’s real-time video and telemetry web application.
      2009 Indianapolis 500 first launch:
      8980 Peak Concurrent Users
      37,000 Streams
      +17,000 New/Unique IndyCar Nation sign ups
      “Huge day for Race Control!”
      Jarrod Krisiloff, Director of Multimedia Platforms I IMS Productions
    • IRL Race Control
      Event driven web application allows for a fully configurable application.
      User can customize the application and then save/load settings.
    • IRL Race Control
      User can view multiple real time video streams and telemetry. Telemetry includes: speed, RPM, steering wheel position, gear, leader board, track alerts,
      throttle and brake.
    • IRL Race Control
      “Compete Mode” allows users to compare two drivers
      during the race.
    • IRL Race Control
      User can choose to view the main cam in “Full Screen Mode”
    • IRL Race Control
      Exciting design, solid development and cutting edge cloud computing strategies
      brings IRL fans right into the drivers seat.
    • Case Study:
      Conviva Pulse
    • The Morphic Group designed, developed and provided strategic solutions for Conviva Pulse. Conviva’s real-time media control platform helps network administrators manage and deliver media online.
      NBC Universal Selects Conviva’s Media Control Platform for
      Internet Broadcasting- SAN MATEO, Calif.—March 10, 2009—
      Conviva Eases the Complexity of Digital Video Distribution for NBC Universal,
      “NBC leads the industry in online programming and Conviva is redefining the economics and
      the user experience of live, linear and on-demand media online,” said Dr. Hui Zhang, CEO and
      co-founder, Conviva. “Both NBC and Conviva share a passion to transform online broadcasting
      for global audiences by blending the quality and predictability that terrestrial TV offers with the
      interactivity, ubiquity and metrics only available on the Internet.”
      “Similar to an air traffic controller sensing multiple, simultaneous inputs and making critical
      decisions on the fly, the Conviva platform has the unique ability to provide an enterprise view of
      all distribution resources a content owner may be using, including CDNs, cloud computing, and
      standard servers, as well as end-user devices owned by the viewers. Conviva C3 enables live
      video synchronization within two seconds, offering granular intelligence across audience and
      networks never available before,” said Keith Zubchevich, vice president of market development
      and operations for Conviva. “Content owners now have the ability to achieve broadcast quality
      online with complete control, global reach and live, up-to-the-second insight on audience metrics
      and operational effectiveness.”
    • Conviva Pulse
      A user can view and manage their entire network from one dashboard.
    • Conviva Pulse
      There are custom tool tips that help a user interpret data.
    • Conviva Pulse
      A user can save changes to create a new view for later reference.
    • Conviva Pulse
      A user is allowed to select from a wide variety of views and filters.
    • Conviva Pulse
      Simple, clean and effective UX and design helps
      bring real time clarity to complex networks
    • Leadership
    • Creative Leadership
      Sam Roach is a multi-faceted creative and technical leader with experience and expertise in graphic and motion design, programming and application development, fine arts, and entrepreneurship. Sam worked as an award-winning art director at Beam Interactive before taking on the challenge of assembling and leading a team of some of the most sought-after Flash and Flex developers in the country at Schematic. Sam has worked as a director and developer with clients such as BMW, Puma, Fidelity and Condé Nast. Sam takes all of these experiences and the knowledge gained into his role as CEO and Creative Director of The Morphic Group.
      Major Awards include:
      • Cannes Cyberlions – Finalist
      • One Show Awards Merit
      • Cannes Cyberlions Silver
      • Communication Arts Advertising Annual 46
      • NYC One Award Cannes
      • MIMIC Silver Anvil Award
    • Ad Keeper
      BMW / MINI
      Indy Racing League
      Mod Your Bod
      Permission TV
      Print Now
      Super Secret