Creative Tech We help bring great ideas to life by using Rich Internet Technologies in creative & innovative ways.
Who we are
A collaborative team: “best of breed” developers and engineers selected for their contribution to the evolution of their technologies internationally recognized design team specializing in UX
Why we are different
We use cross-functional self-managing team We operate on a continuous flow basis We respond to change and encourage it We build quality software with integrity We work transparently We don’t lie to our clients
How we do it
We create the right environment for success
Agile Development Every Morphic Group developer is Scrum Master Certified by Ken Schwaber Co-Founder of the Scrum process
We build applications that:
TechnoratiDynamic Conversational Ad Units/ Design, Development High volume, quick turnaround SaaS objects
Conviva Pulse Web application/ Design, Development
Indy Racing League Race Control Web Application/ Design, Development
PrintNow Web to Print Application / Development
Super Secret Online Virtual World / Development
Hell Fist Social Media Game / Design, Development
BMW / MINI E-commerce shopping application / Development
Target In-store kiosk /Development
RustyZipperWeb application / Development
Image Searching – Color and pattern basedWeb application / Development
Case Study: Technorati
The Morphic Group designs, develops and provides Conversational Ad Units for Technorati. Increased user engagement Enhanced banner ad engagement: 5 – 10 x longer with content = higher click through rates 20 x greater click through rates Ave 2%, max 9% (traditional 0.05 to 0.1%) Distributed Community Engagement
What is a Conversational Ad Unit A customizable application that:
The Morphic Group designed, developed and provided strategic solutions for IRL Race Control, creating IRL’s real-time video and telemetry web application. 2009 Indianapolis 500 first launch: 8980 Peak Concurrent Users 37,000 Streams +17,000 New/Unique IndyCar Nation sign ups “Huge day for Race Control!” Jarrod Krisiloff, Director of Multimedia Platforms I IMS Productions
IRL Race Control Event driven web application allows for a fully configurable application. User can customize the application and then save/load settings.
IRL Race Control User can view multiple real time video streams and telemetry. Telemetry includes: speed, RPM, steering wheel position, gear, leader board, track alerts, throttle and brake.
IRL Race Control “Compete Mode” allows users to compare two drivers during the race.
IRL Race Control User can choose to view the main cam in “Full Screen Mode”
IRL Race Control Exciting design, solid development and cutting edge cloud computing strategies brings IRL fans right into the drivers seat.
Case Study: Conviva Pulse
The Morphic Group designed, developed and provided strategic solutions for Conviva Pulse. Conviva’s real-time media control platform helps network administrators manage and deliver media online. NBC Universal Selects Conviva’s Media Control Platform for Internet Broadcasting- SAN MATEO, Calif.—March 10, 2009— Conviva Eases the Complexity of Digital Video Distribution for NBC Universal, “NBC leads the industry in online programming and Conviva is redefining the economics and the user experience of live, linear and on-demand media online,” said Dr. Hui Zhang, CEO and co-founder, Conviva. “Both NBC and Conviva share a passion to transform online broadcasting for global audiences by blending the quality and predictability that terrestrial TV offers with the interactivity, ubiquity and metrics only available on the Internet.” “Similar to an air traffic controller sensing multiple, simultaneous inputs and making critical decisions on the fly, the Conviva platform has the unique ability to provide an enterprise view of all distribution resources a content owner may be using, including CDNs, cloud computing, and standard servers, as well as end-user devices owned by the viewers. Conviva C3 enables live video synchronization within two seconds, offering granular intelligence across audience and networks never available before,” said Keith Zubchevich, vice president of market development and operations for Conviva. “Content owners now have the ability to achieve broadcast quality online with complete control, global reach and live, up-to-the-second insight on audience metrics and operational effectiveness.”
Conviva Pulse A user can view and manage their entire network from one dashboard.
Conviva Pulse There are custom tool tips that help a user interpret data.
Conviva Pulse A user can save changes to create a new view for later reference.
Conviva Pulse A user is allowed to select from a wide variety of views and filters.
Conviva Pulse Simple, clean and effective UX and design helps bring real time clarity to complex networks
Creative Leadership Sam Roach is a multi-faceted creative and technical leader with experience and expertise in graphic and motion design, programming and application development, fine arts, and entrepreneurship. Sam worked as an award-winning art director at Beam Interactive before taking on the challenge of assembling and leading a team of some of the most sought-after Flash and Flex developers in the country at Schematic. Sam has worked as a director and developer with clients such as BMW, Puma, Fidelity and Condé Nast. Sam takes all of these experiences and the knowledge gained into his role as co-principal of The Morphic Group. Major Awards include:
Cannes Cyberlions – Finalist
One Show Awards Merit
Cannes Cyberlions Silver
Communication Arts Advertising Annual 46
NYC One Award Cannes
MIMIC Silver Anvil Award
Ad Keeper BMW / MINI Cisco Conviva Disney GridNetworks HP IBM Indy Racing League Kodak Method Mimio Mod Your Bod Permission TV Print Now Sony Super Secret Target Technorati Toyota Verizon