May reportfinal

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May reportfinal

  1. 1. RBA Report – May 2011
  2. 2. SCHOOLS REPRESENTED <ul><li>ALABAMA </li></ul><ul><li>Auburn </li></ul><ul><li>ARIZONA </li></ul><ul><li>Arizona </li></ul><ul><li>ASU </li></ul><ul><li>CALIFORNIA </li></ul><ul><li>Cal </li></ul><ul><li>CSU, Bernardino </li></ul><ul><li>CSU, Chico </li></ul><ul><li>San Diego State University </li></ul><ul><li>SF State </li></ul><ul><li>USC </li></ul><ul><li>UC Davis </li></ul><ul><li>UCLA </li></ul><ul><li>Fresno State (NEW) </li></ul><ul><li>COLORADO </li></ul><ul><li>Colorado State – Ft. Collins </li></ul><ul><li>CU Boulder </li></ul><ul><li>IDAHO </li></ul><ul><li>Boise State </li></ul><ul><li>ILLINOIS </li></ul><ul><li>Illinois State </li></ul><ul><li>FLORIDA </li></ul><ul><li>USF (new) </li></ul><ul><li>NEW MEXICO </li></ul><ul><li>New Mexico State </li></ul><ul><li>University of New Mexico </li></ul><ul><li>OKLAHOMA </li></ul><ul><li>Oklahoma State </li></ul><ul><li>OHIO </li></ul><ul><li>Ohio State </li></ul><ul><li>OREGON </li></ul><ul><li>U of Oregon </li></ul><ul><li>MARYLAND </li></ul><ul><li>Towson University </li></ul><ul><li>NORTH CAROLINA </li></ul><ul><li>University of NC </li></ul><ul><li>NORTH DAKOTA </li></ul><ul><li>University of North Dakota </li></ul><ul><li>TENESSEE </li></ul><ul><li>University of Tennessee </li></ul><ul><li>TEXAS </li></ul><ul><li>Texas Tech </li></ul>
  3. 3. TYPE OF EVENTS <ul><li>College Weekend at Lake Shasta </li></ul><ul><li>Bolder Boulder: 10K Race </li></ul><ul><li>Libraries </li></ul><ul><li>Countryside Lake Beach </li></ul><ul><li>Sampling at Local Bars </li></ul><ul><li>Party Bus </li></ul><ul><li>Grad Parties </li></ul><ul><li>Bar Crawls </li></ul><ul><li>Sampling near Nutrishop </li></ul><ul><li>DJ Concerts </li></ul><ul><li>BBQ on the Green </li></ul><ul><li>U of Oregon Park </li></ul><ul><li>Campout Party in the Middle of No Where </li></ul><ul><li>Bay to Breakers in San Francisco </li></ul><ul><li>Pool Parties </li></ul>
  4. 4. BENEFITS <ul><li>Tons of Frats, Sororities, and clubs attend the Houseboating Party – UC Davis </li></ul><ul><li>10K Race: reaching out to broader audience in Boulder of “Health Nuts” that now love Rebootizer! - Colorado State </li></ul><ul><li>Library: “Rebootizer is known to reduce the free radicals created by stress. What can possibly be more stressful for a person than being at the library cramming last minute for their finals?” – Jesse </li></ul><ul><li>Party Bus: “They thought they were high rollers in a party bus, and Rebootizer was a high class detoxifier.” – Lindsey Leins </li></ul><ul><li>Grad Parties: “The students are heading off to their work places, and they have to be healthy in their new office, and not hung over!” – Lindsey Leins </li></ul><ul><li>Campout: “There is no one around for miles so with a generator, lights, speakers and a bonfire Sigma Chi throws its biggest party of the year… the morning </li></ul>
  5. 5. BENEFITS <ul><li>Nutrishop: “The employees and store manager are all extremely knowledgable and loved to hear about a product that would detox the body… and isn’t $30-40.” – Matt Was </li></ul><ul><li>End of the Year Parties: “The party’s timing, being right after finals, helps to draw huge crowds of students who are ready to party after a long week of finals.” – Keng </li></ul><ul><li>Grad Parties: 2 demographics – students and adults </li></ul>
  6. 6. POSITIVE FEEDBACK <ul><li>“ Juice Box for Adults” – Older gentleman from 10K Race </li></ul><ul><li>New backpack helped a lot while moving around and being mobile while sampling – Jesse </li></ul><ul><li>“ The people I was with had graduated college, and hence were more worried about the effects of hangovers.” – Bay to Breakers </li></ul><ul><li>Everyone loves the Wristbands, they like the white ones over the red ones – Colorado </li></ul><ul><li>People are seem to always be skeptical. The new sell sheets help educate consumers on benefits of Rebootizer as well as making the company look more legitimate. </li></ul><ul><li>Professional looking packaging. – San Bernardino </li></ul>
  7. 7. POSITIVE FEEDBACK <ul><li>“ People were very impressed with the success they had with the product the next day, as I mentioned before, these consumers were very skeptical but were pleasantly surprised with how well it worked.” – Brian McNally </li></ul><ul><li>“ Several of the people contacted me the next day wanting more and saying, “I can’t believe it worked, I feel like I stayed in all night!” – Brian McNally </li></ul><ul><li>They liked the health benefits more than using it as an anti-hangover – Boulder, CO </li></ul>
  8. 8. POSITIVE FEEDBACK <ul><li>Bar Crawl: “They recommended that this should be a sponsored product for pub crawls and similar events nationwide. I had compliments on the intuitiveness and uniqueness of Rebootizer as a product.” – Matt Was </li></ul><ul><li>“ After about an hour or so (after eating), some adults came up and told me how much better they felt after eating a large meal from the many different snacks.” – Matt Was </li></ul>
  9. 9. POSITIVE FEEDBACK <ul><li>“ The majority of players weren’t drinking, so they asked about the other perks of our drink. I informed them about all the advantages of our product and they were very happy.” – Derek </li></ul><ul><li>People remember Rebootizer from past events and are eager for more! – Oregon </li></ul><ul><li>“ As soon as I said, “it prevents hangovers,” the samples were gone within a few minutes.” - Mik </li></ul>
  10. 10. NEGATIVE FEEDBACK <ul><li>Lots of RBA’s are experiencing their packets have bursted during shipment – making some useless and others must be cleaned so they are not sticky during sampling. </li></ul><ul><li>Pouch exploding. </li></ul><ul><li>“ Some people were not being very helpful when I asked to take pics, and they did not like giving me their emails. One girl loved Rebootizer so much she was excited to give her email.” – Lindsey </li></ul><ul><li>“ One big problem I noticed was that the powder was not completely mixing with the water. There were still chunks of powder in the water after (shaking).” – Matt Was </li></ul>
  11. 11. NEGATIVE FEEDBACK <ul><li>“ When they asked about how much it was to buy in stores they were shocked it was so expensive and some they would probably pick buying a six pack over a pouch.” – Grant </li></ul>
  12. 12. SUGGESTIONS <ul><li>Additional Flavors – UC Davis </li></ul><ul><li>Make in larger portion – San Bernardino </li></ul><ul><li>Combo with Liquor: “I was given some unique feedback this time that involved offering specials on bulk alchohol deals (buy 2 cases and receive a complimentary 3 pack) which would encourage people to try the product when drinking a decent amount and hopefully getting them to be loyal customers after trying.” – Brian McNally </li></ul><ul><li>“ They wanted it to be something you take in the morning, because they can never remember to drink it at night.” – Grant </li></ul><ul><li>Make keychains good for shotgunning! Make school specific colors for promotional products – Cal </li></ul><ul><li>“ Possibly to start trying to get into the sales aspect of the product, its very popular in Chico now and people would like to buy it.” - Bobby </li></ul>
  13. 13. IMPRESSIONS <ul><li>Super Excited to try Rebootizer – UC Davis </li></ul><ul><li>“ People clung to it, love the idea of waking up without a hangover! As always people love the design of the product.” – Jesse </li></ul><ul><li>Sampling at Library: People thought it was nice that Jesse was spending his finals time trying to help others rid stress by sampling Rebootizer. </li></ul><ul><li>“ Rebootizer, the new adderall” </li></ul><ul><li>Excited because they had finals the next day and could use the help from Rebootizer and it’s benefits. – San Bernardino </li></ul>
  14. 14. IMPRESSIONS <ul><li>“ SKEPTICAL, once again this group was very concerned with the outcome of consuming a package, but was then turned positive once they woke up.” – Brian McNally </li></ul><ul><li>“ People loved the innovative packaging and I received different questions about Reboot and how it helps cleanse the body… I was (even) approached by grad students to see if I was hiring for Rebootizer.” – Matt Was </li></ul><ul><li>“ Some people thought it was a new flavor for caprisun. But then were very pleased to find out they were getting hangover cures for free!” - Kip </li></ul>
  15. 15. IMPRESSIONS <ul><li>Nutrishop: excited to see about product that was a detox and helped you maintain healthy skin. – Nex Mexico </li></ul><ul><li>“ This is the most innovative packaging I have ever seen” – comment from parent at Grad Party </li></ul><ul><li>Excited to try Rebootizer, because they have heard of it but not tried it yet. – New Mexico </li></ul><ul><li>The older people have more disposable income so they weren’t as put off by having to pay for Rebootizer if it works. - Cal </li></ul>
  16. 16. TASTE <ul><li>Tell them it tastes like TEA! “Have yet to receive negative feedback” – Jesse </li></ul><ul><li>In general, the RBA’s report that if it works, TASTE does not matter. </li></ul>
  17. 17. WOULD THEY BUY REBOOTIZER? <ul><li>10K Race recipients would not pay more than $7 for a single Rebootizer pouch – Colorado </li></ul><ul><li>“ The stresses of finals are always taxing on a college student, if either the lack of sleep, the amount of shear stress, or over-indulgence in caffeine. Since Rebootizer worked on all of these, they would purchase the product.” – Jesse </li></ul><ul><li>A bit overpriced – San Bernardino </li></ul>
  18. 18. WOULD THEY BUY REBOOTIZER? <ul><li>“ Although I didn’t have any complaints over taste this time, the continuing complain on cost was still there, what I am gathering, the product is simply too expensive for college students.” – Brian McNally </li></ul><ul><li>“ The consumers that were taking the product to reboot after a bike ride or run seemed much more likely to buy the product.” – Brian McNally </li></ul>
  19. 19. WOULD THEY BUY REBOOTIZER? <ul><li>“ Yes, they would. Some said no when I told them ball park of what it would cost, and said they’d rather just drink a lot water, which is what they normally do when drinking.” – Lindesy Leins </li></ul>
  20. 20. SELL REBOOTIZER HERE! <ul><li>7-Eleven / Walgreens </li></ul><ul><li>“ A few heavy lifters recommended it be sold at the recreation center, and maybe in the vending machines at such locations.” – Jesse </li></ul><ul><li>“ The Morgan Grind is a coffee shop located in the Morgan Library at CSU…this would be a good place to sell it.” – Jesse </li></ul><ul><li>Sports Authority / Dick’s Sporting Goods / Nutrishop </li></ul><ul><li>Smoke shops </li></ul>
  21. 21. COMPETITION <ul><li>Lots of H20 and Greasy Food / Gatorade </li></ul><ul><li>Chaser </li></ul><ul><li>Detoxin </li></ul><ul><li>Advil </li></ul><ul><li>Daily Vitamins </li></ul>
  22. 22. STORIES <ul><li>“ Rebootizer parties bring back people who love the product and help expand the amount of people who know about it, while giving them a place to try the product out for what it’s truly known for; Partying like pirates, waking up like ninjas!” – Jesse </li></ul><ul><li>“ A lot of the people were very excited about seeing me because they try to track me down to get samples.” – David </li></ul><ul><li>“ More and more people around Chico are being seen wearing Rebootizer wristbands and shades, and they have no personal contact with me.” – Bobby </li></ul><ul><li>“ People have approached me and said they thought it was just sometihng people bought and had no idea only one student here was distributing the product. Made me feel good.” – Bobby </li></ul><ul><li>“ Some people had amazingly already heard about this product so the word is traveling fast that the product works and people want it!” – Kip </li></ul><ul><li>“ There was a Rebootizer chant that broke out in the crowd! It was exciting to see.” – Kip </li></ul><ul><li>“ The winner of the karaoke contest got on the mic and told everyone to try Rebootizer and everyone cheered!” - Kip </li></ul>
  23. 23. STORIES <ul><li>“ One of the men that tried the product claimed he was a small biz owner and said that he would have loved to get in on the ground floor of a product like this. He said he saw it as a very promising product if it was marketed correctly and he could, “certainly see this going somehwere soon!” – Brian McNally </li></ul><ul><li>“ I wish the bar would just give you one of these before everyone left for the night, then I wouldn’t mind paying a $10 cover!” – Matt Was </li></ul><ul><li>“ One guy had tried Rebootizer before and loved it so he thought he was being sneaky and kept going up and grabbing more pouches to store for later. He was cut off at 3.” - Grant </li></ul>
  24. 24. STORIES <ul><li>“ The gym provided me with an overall better experience but (Nutrishop) was nice because I got a business perspective on the product, which helped a lot.” – Matt Was </li></ul><ul><li>“ There are some ladies who swear by this stuff and have been following me around to get there hands on some more.” – Derek Apodoca </li></ul><ul><li>“ I led a group in the 6 day cleanse leading up to the weekend, and those people thought that they did feel better going into the weekend, and with continued Rebooting through the weekend they felt pretty good every day. Also, while at Shasta I held a Beer Bong Competition for FREE stuff like shirts and hats.” – Grant Allen </li></ul>
  25. 25. STORIES <ul><li>“ People love to pose with the product. I only wish my battery wasn’t going out on me, I would have had more pics! TIL NEXT TIME!” – Derek </li></ul><ul><li>“ One girl was very concerned about the environment with all the Rebootizer being individually packaged in plastic like it is. She suggested making a bulk powder that you can buy and mix with your own water.” – Grant </li></ul><ul><li>“ We had a whole section in the sponsors page of the graduation pamphets. I even overheard a couple parents saying that they wanted to try the Rebootizer. Exposed about 600 people to Rebootizer in one day so that was great!” - Nikki </li></ul>
  26. 26. STORIES <ul><li>“ A few of the people we were with had actually heard of Rebootizer before from other schools throughout California, and were surprised and happy that they could get more, since they had run out of the display their friend had shared.” – Gordon </li></ul><ul><li>“ One of the people we went on this adventure with was interested in using Rebootizer for a lifestyle detox, after a week of rebooting once a day and not drinking, he reported feeling more alert, generally felt better about himself, and was more awake when he woke up in the mornings.” - Gordon </li></ul>
  27. 27. STORIES <ul><li>“ I noticed that some people were wearing Rebootizer wristbands, that I had given out at another party the week before. This caused for other party goers to become curious as to what the Rebootizer thing was. The buzz made it easier and less of a hassle to pass out samples as word had spread from the previous week’s party of Rebootizer’s benefits, primarily with hangovers.” – Keng (first month reppin’ Reboot) </li></ul><ul><li>“ A friend reports that when she begins to feel nauseous or her head begins to ache from drinking, she takes a Rebootizer and said that it makes her body calm down.” - Mik </li></ul>
  28. 28. STORIES <ul><li>“ A friend of mine who plays basketball regularly drinks a Rebootizer before every game. He said that it helps him become more focused and less fatigued.” – Mik </li></ul><ul><li>“ The individual that…had doubts about the product stated that he was surprised and actually noticed a difference with how he felt the next morning. Turned him into a believer!” - Jason </li></ul>

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