March Report
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March Report

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March Report March Report Presentation Transcript

  • RBA Report – March 2011
  • SCHOOLS REPRESENTED
    • ALABAMA
    • Auburn (new)
    • ARIZONA
    • Arizona
    • ASU
    • CALIFORNIA
    • Cal
    • CSU, Bernardino
    • CSU, Chico
    • San Diego State University
    • SF State
    • USC
    • UC Davis
    • UCSC
    • UCLA
    • COLORADO
    • Colorado State – Ft. Collins
    • CU Boulder
    • IDAHO
    • Boise State
    • ILLINOIS
    • Illinois State (new)
    • FLORIDA
    • USF (new)
    • NEW MEXICO
    • New Mexico State
    • University of New Mexico
    • OKLAHOMA
    • Oklahoma State
    • OHIO
    • Ohio State
    • OREGON
    • U of Oregon
    • MARYLAND
    • Towson University (new)
    • NORTH DAKOTA
    • University of North Dakota
    • TEXAS
    • Texas Tech
  • TYPE OF EVENTS
    • St. Paddy’s - Relay-4-Life
    • House Parties - CU Idol
    • Sampling at Liquour Store - Ski/Snowboard Trips
    • Sporting Events - Tommy Lee Concert
    • Greek Philanthropy Events - Party Bus/Limo’s
    • Study Group
  • BENEFITS
    • Reaching out to new students (non greeks)
    • Teaming up with highly recognized places
    • Positive effects with sports – detox the body before or after a workout.
    • Promotional Set – Ups: “Gave me a chance to promote the product in a sober environment. Also, it gave me a chance to market the dietary supplement side of it versus the hangover detox shaker.” – Jason Granzella
  • BENEFITS
    • Comedy Event: “I wanted to get Rebootizer samples out to some people who are in the television business.” – Nikki Nassiri
    • Cyclist Event: 20 USF bikers and thousands of people in attendance.
    • “ College Night at Lucky 66 Bowling Alley: Rebootizer is now a known sponsor and people love to ‘reboot’ after a night of fun at the bowling alley!” – New Mexicon
  • POSITIVE FEEDBACK
    • They liked it / BETTER than Hoist – Ohio State
    • Works GREAT!
    • Usually get hangovers from large amounts of alcohol consumed – Not anymore! – UCLA
    • “ Helped decrease hangovers, but still felt nauseating feeling in the morning.” – UCLA
    • Excited to try a product that relieves stress
    • V-necks are a hit!
    • Love the “fancy” wristbands! – Jesse Beckman
    • People are more intrigued by Rebootizer than energy drinks because there is a positive message behind the product to keep the body healthy. – Santa Cruz, CA
  • BENEFITS
    • “ They liked the idea that the antioxidants did not oxidize, and when I explained that drinks that are on store shelves for long periods of time lose their potency, everyone acknowledged what I was saying.” – Lindsey Leins
  • NEGATIVE FEEDBACK
    • Skeptical of buying it because price is too high.
    • “ Drinking out of a packet is weird” – UCLA
    • Not enough variety in sizes for shirts and girl versions of shirts be made available.
    • Drunk people have difficulty opening the pouch and may tear the entire top off or even spray it over themselves.
    • “ NO NEGATIVE FEEDBACK!” – Matt Was
    • Pouches leaking and losing all of the water.
  • SUGGESTIONS
    • Sunglasses are the most popular promotional item.
    • Get it in stores near Colorado State – the kids are requesting more samples from Jesse, but said they would purchase if there was a place to do so locally.
    • Lots of people are suggesting looking into the possibility of alternate flavors
    • Describe how to mix the packet on the front label of pouch. – UCLA
    • Bottle form instead
    • Business cards for ambassadors – New Mexico
    • TANK TOPS!
    • “ Pink pouch with sweeter taste – ‘Lady Approved’ “ – Kyle Redman
    • Offer reduced price rates to gyms for people who use as fitness detox and not just as a hangover cure. - Gordon Kramer
    • “ A man told me that we should emphasize the information I told him about why we use the MixPak” – Lindsey Leins
    • “ Push that it is more potent than other detoxifiers, because that is what makes our brand unique, and people will think they are getting more for their money.” – Lindsey Leins
  • IMPRESSIONS
    • “ One student athlete was paranoid that it had banned substances in it” – Ohio State
    • Intrigued by the packaging and want to learn more!
    • “ Everyone is always amazed by the packet, and how the water is separated by the powder. – Colorado State
    • People were confused about what it was and what to do with it BECAUSE they were DRUNK
    • People heard about Rebootizer from prior events and were excited to try it! - Idaho
    • “ Can it help you pass a DRUG TEST?” – New Mexico
    • People started drinking more, once they knew they wouldn’t have a hangover in the morning. – New Mexico
    • Never seen anything like it before!]
    • Love the idea of not being hungover in class!
    • “ Was asked, if students can buy Rebootizer from me?” – Mik Tan
    • Fascinated and curious how Rebootizer distinguishes itself from other detox products. - Cal Berkeley
    • MixPak looks futuristic – Intriguing
  • TASTE
    • No one really liked it at Colorado State, however they did not mind the taste – However the same people said they would buy it if IT WORKED and if it was EASY TO FIND where to purchase. – Jesse Beckman
    • Earthy taste
    • A lot of people don’t actually try Rebootizer in front of the RBA’s – they wait for the end of the night to drink their Rebootizer.
    • “ If it lessens the hangover, who gives a shit what it tastes like” – student in North Dakota
    • Tastes like vitamins
    • Great Tasting! - UCSC
  • WOULD THEY BUY REBOOTIZER?
    • The majority of RBA’s say that the people they are sampling to would buy Rebootizer.
    • If it works, they SAY they will buy it. – Ohio State
    • Rebootizer is about $6, so is a four pack of tall cans – College kids will buy the alcohol before they buy a hangover cure – USF
    • New Mexico is ready to buy from local stores!
  • SELL REBOOTIZER HERE!
    • Gas Stations / Liquor Stores / School Stores
    • 7-11
    • Near register at grocery stores
    • Tanning Salons / Massage Parlors
    • Fitness Stores like Dick’s Sporting Goods
  • COMPETITION
    • Receiving free HOIST – Ohio State
    • Water
    • Greasy food before bed
    • Gatorade / Pedialyte
    • Smart Water: Same concept except powder is located in the cap of the water bottle. – New Mexico
    • NoHo - ASU
  • STORIES
    • “ One girl said she wants her sorority to put cases of Rebootizer in their social budget” – Ohio State
    • “ Rebootizer yet again introduced me to a lot of awesome people and continues to expand not only the events I can do but the relationships I’ve made. HELPING people wake up happy definitely makes them want to hang out more.” – Colorado State
    • Band at a bar loved Rebootizer and made an announcement for everyone to try Rebootizer! - UC Davis
    • “ I talked with Tommie Sunshine and Sofi (Tommy Lee concert). They are both really popular DJ’s/singers and both said they could see the product doing well in their industry.” – Derek Apodoca
  • STORIES
    • “ Had a huge line of people wanting to try the product. All the ladies in the (zumba) class drank them as fast as they could.” – New Mexico
    • “ One of our guests was in the ROTC program and said he work up the following morning not feeling a hangover and went for a 5 mile run, no problem. ‘The stuff works!’ is what he said.” – Jason Granzella
    • “ They knew that they were to use at the end of the night but most people didn’t want to carry them around, and when someone that used it before said he swore that it works better if you take it before drinking. So, all at once a group of about 20 took them all at the same time!” – Grant Allen
  • STORIES
    • “ The comedian came up with a joke about Rebootizer that he mentioned in his standup. Also, afterwards we had Rebootizer by his booth when he was signing autographs and people kept asking about Rebootizer!” - Nikki Nassiri
    • “ A friend of mine was at a “Tour de Franzia” party where they chugged massive amounts of wine. Basically, everyone was a mess, including my friend. Once he got home, he finished up in the bathroom and drank a Rebootizer. He passed out right next to the toilet and woke up the next day feeling fine. It works amazing!” - Mik Tan
  • STORIES
    • “ I received many calls and facebook messages about Rebootizer the next day especially after the bar nights. Many people were telling me that they would love to make this product a part of their nightlife and that they could never go without this again!” – Matt Was
    • “ I had a guy that was wearing a thong come up to me to sample it, and he took his friends wrapper and his and tucked it under the elastic so they ‘hung over’ his butt cheeks. Also, I gave them to the 7 girls I was rooming with, and throughout the week they kept asking if they could have more ‘Rebooty’ because they were all so amazed that it worked so well!” – Lindsey Leins (Spring Break in Lake Havasu)
  • STORIES
    • “ When I brought Rebootizer back to the green room a bubbly girl came up to me and said that if she won it was because Rebootizer made her feel better because she was so nervous. She ended up winning first place, which was $1,000!” – Lindsey Leins (CU Idol)