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April report final

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  • 1. RBA Report – April 2011
  • 2. SCHOOLS REPRESENTED
    • ALABAMA
    • Auburn
    • ARIZONA
    • Arizona
    • ASU
    • CALIFORNIA
    • Cal
    • CSU, Bernardino
    • CSU, Chico
    • San Diego State University
    • SF State
    • USC
    • UC Davis
    • UCLA
    • COLORADO
    • Colorado State – Ft. Collins
    • CU Boulder
    • IDAHO
    • Boise State
    • ILLINOIS
    • Illinois State
    • FLORIDA
    • USF (new)
    • NEW MEXICO
    • New Mexico State
    • University of New Mexico
    • OKLAHOMA
    • Oklahoma State
    • OHIO
    • Ohio State
    • OREGON
    • U of Oregon
    • MARYLAND
    • Towson University
    • NORTH CAROLINA
    • University of NC (new for May)
    • NORTH DAKOTA
    • University of North Dakota
    • TENESSEE
    • University of Tennessee (new)
    • TEXAS
    • Texas Tech
  • 3. TYPE OF EVENTS
    • Fraternity Philanthropy – Derby Daze
    • Coachella
    • Fraternity Parents Dinner
    • Alumni Events
    • Relay for Life – Colorado State
    • UC Davis Waterski Tournament
    • UC Davis “Picnic Day”
    • Hookah Bar (right next to a popular liquor store)
    • Party Bus to Hollywood
    • Steve Aoki Concert (popular artist amongst college students)
    • 80’s Party with Rebootizer Shades at Boulder, CO
    • Campus Libraries
    • Pool Parties
    • Bring the Ruckus – Fraternity Hip Hop Philanthropy Concert
    • Downtown events
    • Beer Pong Tourneys
  • 4. BENEFITS
    • Relay for brought in clubs and groups from all over to raise awareness for cancer – great for Rebootizer to be associated with an event of this stature. - Colorado State
    • Waterski Tourney – chance to reach out to health conscious individuals that like to party as well as athletes from other college campuses.
  • 5. BENEFITS
    • Steve Aoki Concert: “This was one of the biggest events of the year – UCLA, USC, LMU, and CSUN teamed up to throw a massive concert at the Avalon in Hollywood featuring Steve Aoki – over 2,000 attendees. – UCLA, Daniel
    • Promoting to Wakeboard team: “Rebootizer appeals to the extreme sport type people and this created a good opportunity to spread the word to local wake boarders. The wakeboarding club was meeting up here for the last time of the year before heading to the Orlando Wake Park” – USF, Eric
  • 6. BENEFITS
    • 80’s Party: One of the biggest house parties of the year – perfect opportunity to use Rebootizer shades with the 80’s theme. – CU Boulder, Lindsey
    • Sigma Chi’s Moms weekend: “Every year the Moms get out of control and feel it in the morning. The Moms are a good market because they can afford it” – Grant, U of Oregon
  • 7. BENEFITS
    • Perfect compliment to a party serving Jungle Juice (a mixture of several alcohols, juices, fruit, soda, and ice) – UCSC
    • New Mexico Sports & Wellness Gym: “This was my first opportunity to tell people the health benefits that Rebootizer has to offer in a fitness setting. It was a nice change in demographic and quite relaxing in a sober environment.” – Matt, UNM
  • 8. POSITIVE FEEDBACK
    • Anxious to see if it Works!
    • “ I had a few friends call me and tell me that it worked great for them the following morning!” – Daniel, UCLA
    • Love the sunglasses / getting reputation as the girl to get cool shades from Rebootizer – CU Boulder, Lindsey
    • “ I’ve seen this stuff before, it actually works!” – SDSU, Alon
    • “ Excited to hear about a product to help cleanse the system while working out. Most people that I spoke to were educated about the benefits of antioxidants on the body. Many women knew about the benefits of the anti-aging process and for those that didn’t, I was able to properly educate them about oxidative stress and anti-aging benefits.” Matt, New Mexico gym
  • 9. POSITIVE FEEDBACK
    • Cool / fun product – requesting more and more – Chico State
    • “ One girl had a 13 mile race one day and she had been doing a week of endulgence prior. She was worried she would not do well in the race, so (Kip) gave her a few packs. Turner out she did great and credits Rebootizer for her success.” – Kip, Oklahoma State
    • Love the logo!
    “ People that experienced Rebootizer on SWAT (spring break sponsorship) LOVED the product and were really happy to see (Alon) with it!” – SDSU, Alon
  • 10. NEGATIVE FEEDBACK
    • Difficult to say the name, “Rebootizer” – UCSC
    • A few people said they don’t need Rebootizer because they don’t get hangovers – would rather use the following morning if they did have a hangover. - UCLA
    • Many people forget to consume the packet because you are supposed to drink it right before bed. – UCLA
    • Pouches bursting in mail
    • “ One girl told a guy not to drink the sample I gave him because it tasted horrible. She said it was one of the worst things I’ve ever tasted. I tried to be nice and talk to her about her negative experience with it, and tried to stop her from spreading negative ideas.” – Lindsey, CU Boulder
  • 11. NEGATIVE FEEDBACK
    • “ People think the product is ‘sketchy’ due to not hearing about it, the packaging, and the powder.” – SDSU, Alon
  • 12. SUGGESTIONS
    • Girls at Cal – Berkeley want more “girl oriented” promo materials ie: cups, pink shades. (However, they said they wouldn’t buy the product – regardless if it worked or not).
    • Rebootizer cups and ping pong balls > Koozies (Berkeley)
    • Make it more CLEAR that it needs to be taken BEFORE BED – UCSC
    • Make them in different flavors! - common response from multiple RBA’s
    • “ Make it so that if you have a hangover, then you should take it to cure it.” – UCLA, Daniel
    • More promo items – specifically sunglasses! – CU Boulder
    • Make Rebootizer apparel more fashionable – CU Boulder
    • “ Get an iPad with the internet so we can place orders immediately from the location where we talk to the customers, and it also looks professional and boosts the company’s credibility.” – Lindsey, CU Boulder
    • Pouches should be cheaper – people that tried it at Coachella
    • Make bikini's for the girls! – Chico State
  • 13. IMPRESSIONS
    • Berkeley students liked learning the science behind Rebootizer because “we’re nerds when we’re sober.” – Gordon
    • Anxious to try it, and if they had tried it they were excited for another! - North Dakota
    • “ What is it? – How can something so tiny be so effective?” – UCSC
    • Perfect for College Students
    • People are skeptical if told it’s a “hangover cure” – Jesse
    • Intrigued by health benefits – UC Davis
    • “ There were actually people that knew of the product through online sites as well as a few that have seen Rebootizer while they were in California” – Boise State, Brian
    • “ We’re starting to make an impact at Boise State which is making Rebootizer a little but more known around the campus.” – Brian
    • “ Modern and Futuristic (product)” – CU Boulder
    • Even MORE excited to drink because they KNEW they wouldn’t have a hangover in the morning! – New Mexico
  • 14. IMPRESSIONS
    • “ Clean cut / innovative product. I received a lot of feedback about the all natural ingredients and how many people would like to be educated about these benefits. I got ahold of a few email addresses of people looking for more information about the product.” – Matt, New Mexico gym sampling
    • Sampling on campus to students – cool hangover product – sampling to teachers on campus – interested in purchasing for health benefits – Chico State
  • 15. TASTE
    • “ Though many people that didn’t like the taste of it still are believers of what it does and would buy the product.” – Brian, Boise State
    • “ One man did not like the taste, but said that if it worked he’d use it. Overall, people were more interested in the packaging and the product instead of the taste.” - Lindsey, CU Boulde
    • “ Yes, it tastes ‘healthy’” – SDSU, Alon
    • “ Yes! Multiple people tried and it and really like the taste. One guy whoe did not like tea did not enjoy the taste but I guess that is to be expected.” – Eric, USF
    • When you prepare them before they try it, that it tastes like green tea – they tend to like It more. –U of New Mexico
  • 16. WOULD THEY BUY REBOOTIZER?
    • Most (students) don’t seem interested in purchasing Rebootizer (Berkeley)
    • “ Boulder is known for their fitness, and a lot of people were turned on by the fact that Rebootizer could be used to help out after exercise. They would purchase the product for that reason.” – Jesse Colorado State
    • “ They would consider buying it after a planned night of drinking, but they said the price needs to be reasonable.” – Daniel, UCLA
  • 17. WOULD THEY BUY REBOOTIZER?
    • “ Most college students are not going to pay that much for a packet” HOWEVER, “about 10 people texted me the next morning asking me where they can buy some Rebootizer because they were not hungover.” – SFSU, Nikki
    • Yes. They said they would purchase it twice a week at the gym. – Matt, New Mexico gym sampling
  • 18. SELL REBOOTIZER HERE!
    • Nugget / ARC Proshop – UC Davis, Becca
    • Gas Stations
    • Liquor Stores
    • C-stores on campus
    • Gyms / Nutrition Shops
    • Massage / Spa places
  • 19. COMPETITION
    • “ is activia a competitor?” – North Dakota
    • Monster Energy’s REHAB drink
    • “ One person said they tried Neuro, which is a detoxifier, but they drink it because it tastes good and to be healthy, not for hangover benefits. They were unsure if Neuro cured hangovers.” – Lindsey, CU Boulder
    • Chaser Pills
    • Gatorade, Water, Coffee, Fast Food
    • Use of “herbal” remedies
    • Lazy day in bed / couch watching TV
    • Hangover pill from Whole Foods – www.partysmart.com
  • 20. STORIES
    • “ I was demonstrating the product to a group of 6-8 sorority girls, after I got their full attention and was ready to go, I popped the pouch backwards or too hard (I’m not sure what exactly happened) and the rebootizer exploded all over myself… This was very comical and I told them that I did it on purpose :) ALSO : Whoever promoted the product on SWAT did a good job; everyone LOVED the product from SWAT.” – Alon, SDSU
  • 21. STORIES
    • “ One person (from North Dakota) said that if it worked the next morning he was going to go online and buy a whole case because his hangovers are so bad!” – Jason
    • “ One parent had heard of Rebootizer and was surprised that it was on a college campus in North Dakota.” – Jason
    • “ An alumni was familiar with some of the ingredients because he grew it in his backyard. He was glad that these ingredients are being implemented in this product because they are very potent and effective for maintaining a healthy lifestyle.” - UCSC
  • 22. STORIES
    • “ People that went to Lake Havasu for Spring Break said Rebootizer was EVERYWHERE and were excited to see that it has been expanded to a lot of other locations.” – UCSC
    • “ Rebootizer got me a free cup at the party and VIP treatment. It’s always nice to help people party like pirates and wake up like ninjas” – Jesse
    • “ I think that this experience was awesome overall! This event made me realize that the health and fitness community could benefit greatly from the product. This event sparked many different ideas to promote the product. I plan to go to health stores and different gyms in town from now on, especially the one on campus.” – Matt, UNM –gym sampling
  • 23. STORIES
    • Rebootizer WORKS! – UCLA
    • “ Since it was new people were asking a lot of questions as well were skeptical because it happened to ironically be April Fool’s Day, but I assured them Rebootizer was a quality product, safe and sure.” – Sy, Auburn
    • “ People saved my phone number as the ‘Reboot Guy’ because they wanted to know where the next event would be!” – Bobby, Chico State
  • 24. STORIES
    • A girl at Berkeley heard about Rebootizer from a friend at UCSC that had tried it!
    • “ One of the guys was so drunk he poured everything over his face, and just consumed the final drops…but he said it worked!” – UCLA, Daniel
    • “ I have been seeing people that I don’t know at all wearing Rebootizer apparel. Also, last weekend I met several people that approached me just because they recognized me from the Rebootizer booth on campus. They all wanted to know where they could buy the product because it works. – Bobby, Chico State