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Marketing Experience Days

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Transcript

  • 1. C-change Oona Squaremelon SmalsBNP Paribas Fortis IDEA Consult EnecoJohnson & Johnson Key Estate INGDiversiteit Proximity BBDO Alken Maes AC NielsenEurotyre Global Image Thomas CookToerisme Vlaanderen OgilvyOneSportcareers Van Gansewinkel Insites
  • 2. SociaalCultuurDuurzaamheidEconomieSportmarketingExperience MarketingOnline MarketingBrand ManagementData Analyses
  • 3. Everything starts with data analyses! Cfr. OgilvyOne & AC Nielsen Consultancy & Marketing (+10) French (1) English (8) Dutch (20) Social, Cultural, Ecologic (8) Online Marketing (+20) Experience Marketing (12)
  • 4. Results of my MED-analyses Interested in consultancy More French? Importance social & ecological aspects Social Media grows Experience Marketing is everywhere Marketing Tools
  • 5. Nouvelles Stratégies
  • 6. Be Social !
  • 7. Brand Awareness• Clean Image• Customer Experience• Joint Promotions• AIDA• Duur & Tijd
  • 8. Waarom een bepaald merk?Wow!What an experience!
  • 9. Opleiding• Sport- & B2B-marketing• Online marketing comm.• Interculturele CommunicatieMED• Sociale, Culturele & Ecologische aspecten (MVO)• Online marketing (SM)• Experience MarketingToekomst• Project & Event• Consultancy
  • 10. KdG, bedankt voor voor de ervaring!KdG, thanks for the experience!KdG, merci pour l’expérience!