PrismaStar Company Overview
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PrismaStar Company Overview



Award winning & patented search & sort tool

Award winning & patented search & sort tool



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PrismaStar Company Overview PrismaStar Company Overview Presentation Transcript

  • Company Overview
  • Contents
    1. PrismaStar introduction
    2. Data Feed products
    3. Selectors
    4. Affiliate Solutions
  • Company Overview
    PrismaStar provides eCommerce companies with data feeds and parametric faceted search tools to help their consumers make Better, Faster Decisions
    Offices in London (commercial) and Prague (development)
    45 people today, growing to 50 by the end of 2011
    A large number of Tier One eCommerce customers including Vodafone, MotherCare, Phones4U and InternetMall
    Over 200,000 hours development time in our Data Engines and Search & Selection Tools
    Successfully raised £millions in September 2011 through Octopus Ventures to fund future growth
    Founded in 2008 by Josh Tabin, an acknowledge Internet entrepreneur with a track record of building hi-tech businesses
  • The challenge
    In a survey of eCommerce retailers who were asked to select specific features that they plan to invest in to achieve their sales goals:
    “Nearly 70% selected improved functionality of site search and faceted site search”
    Internet Retailer, August 2010
  • Shoppers
    Significant market requirement for a solution to resolve these issues
    Impact on the entire value chain
    Difficulty in finding the right product
    Need to improve sales conversion rates
    No dynamic contentor search capability
    Little research data collected in the natural act
  • 2. Data Feeds
  • Data Systems Overview
    PrismaStar sources Product Specification Data from multiple sources
    eCommerce Merchant Data Feeds
    Affiliate Network Data Feeds
    Automated Site Spiders
    And manual data augmentation when all else fails
    The Data is aggregated and normalised in PrismaStar’s patented Data Normalisation Application (DNA)
    PrismaStar’s data has 100% fill rates – every product attribute has a value:
    Allows accurate product comparison within product categories
    Means a consumer is never faced with a “Value not found” error
    Allows faceted and filter search tools to work correctly
    Increases consumer confidence
    Leads to increases conversion rates, return visits, and average order value
  • Internet
    Customer XML
    Merchants, Manufacturers
    Review sites
    Internet Spider
    How it works
    Normalising and Cleansing Tools
    Product Specification Data
    Session Behaviour
    Product Data Gateway
    Data Management Tools
    Analytics Data
  • 3. Selectors
  • PrismaStar Advantages
    PrismaStar helps retailers sell more online
    Improved eCommerce performance:
    Increased conversion rates
    Increased Average Order Value
    Reduced time to order
    Better user experience – the Selector is specifically designed to make consumer product search efficient and enjoyable – the interactive search tools create a site Wow! Factor
    Provision of Structured Data – PrismaStar augments and restructures your data to provide guaranteed accurate product specification data
    Easy to install – PrismaStar builds and hosts the Selector, all you need to is cut&paste two lines of code onto your site to bring live
    Increased customer satisfaction means more site stickiness, repeat business and increase customer lifetime value
    Comprehensive Analytics provide information on how the Selector is being used and what is driving consumer buying behavior
    PrismaStar Selector is available online, in-store, on mobile devices, and for contact centre operatives, all with an integrated user experience
    PrismaStar Selector:
    Example customers
  • Improved Conversion Results
    PrismaStar’s Data has dramatic impact on conversion rates
    When PrismaStar’s technology is deployed on a website quantifiable value is created – clients see:
    - 30-50% improved conversion rate
    - 30% faster purchasing time
    - 25-35% higher order value
    Measured independently and on a statistically relevant dataset (through A/B testing)
    Omniture Report on Customer A/B Test:
    Value: ~50%
    Conversion Rate
    Data provided by leading PrismaStar customer
    PrismaStar Data technology enables retailers to sell more
  • Multi-channel capability
    Internet Cloud
  • 4. Affiliates
  • PrismaStar Product Generator
    • PrismaStar provide the content unit generator within an iframe for a quick and easy implementation within the Sainsbury’s affiliate network’s site
    • The generator allow publishers to create a range of content units and widgets
    • Instructions on how to customise the units are offered ‘CSS Guide - How to edit your own style’
  • Increase site usability
    Quick site-lift to make it more dynamic
    Sorting not filtering – customer will never see “no matching products”
    Reduce the need for post-sales support
    Accurate reporting – gain valuable insight in to customer interactions
    Presets – dynamically configure the tool to display specific products
    Optional pre-screening questions – lifestyle selection criteria
    Available in Flash or HTML
    Available in multiple languages
    Key Features & Benefits
  • Next Steps
    Here is a typical integration path. The timeline of 20 days assumes a 5 day data import process.
    Data & image provision
    Complete project scope
    Commercial agreement/ sign off
    Data import and localisation
    Start up and configuration approval
    Site integration
    Release Candidate and final testing
    Move to live
    Post live
  • Customer and User Comments
    Extremely positive feedback from customers and end-users
    “We are extremely impressed with PrismaStar’s technology and the support the company has given us over the past twelve months. Our confidence is such that we are now rolling out PrismaStar’s technology across additional product categories in different geographies. As an organisation, we are committed to improving the in-store experience for our customers and we see PrismaStar powered kiosks as a key element to this strategy.”
    “Our customers have told us that purchasing car seats and push chairs online is tough. We went about solving this problem and discovered PrismaStar. Through their technology we are able to offer customers a more intuitive way of shopping which has improved our online performance. PrismaStar have been eager to please and responsive to our feedback to ensure we can offer the very best online shopping experience.”
    “The challenge we gave PrismaStar was to support our entire range of 900 products in an automated and seamless way. Their technology achieves this and the end result is better conversion rates and improved sales. We have been surprised at how versatile the PrismaStar technology is as we see improved conversion rates in a number of unlikely categories.”
    “Integrating PrismaStar’s technology was an easy decision for us to make. We had been aware of the company for some time and were impressed with the progress they had made; when we engaged they supported us well and their technology has already had a positive impact on our site.”
    “We wanted to improve the product search on our website and came across a technology which is ideally suited for the complex array of cameras we sell. PrismaStar’s technology really helps our customers to find what they are looking for and the evidence is clearly there in the improved conversion rates we are seeing.”
    High customer satisfaction