What the hell is Twitter?
<ul><li>Twitter is more useful than Facebook updates, without the bullshit  </li></ul>
<ul><li>Broadcast messages of 140 characters  (like an SMS) </li></ul><ul><li>People who follow you receive your messages ...
Someone following you You! Someone you follow # followers # updates update # following update
# followers: 66 # updates: 135 # following: 100 List of messages of people you follow Private direct messages The people y...
<ul><li>The # sign: the Hashtag tag a conversation for easy search and categorization </li></ul><ul><ul><li>#conference, #...
<ul><li>You don’t get to choose who follows you </li></ul><ul><li>You can follow anyone you want </li></ul><ul><li>All you...
 
<ul><li>If  e-mail = mail  but better, faster, smarter </li></ul>
<ul><li>a nd  LinkedIn, Facebook = Rolodex </li></ul><ul><li>but better, faster, smarter </li></ul>
A Cocktail party « Tweet tweet tweet »
Tweeterdietweeterdietweet twit twit…
<ul><li>You can share </li></ul><ul><ul><li>what you are doing </li></ul></ul><ul><ul><li>how you are feeling </li></ul></...
 
 
<ul><li>140 </li></ul>tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet twee...
<ul><li>The Twitter website </li></ul><ul><li>Your phone (SMS) </li></ul><ul><li>Your smartphone </li></ul><ul><li>One of ...
 
 
<ul><li>http://maps.google.be/maps?f=q&source=s_q&hl=nl&geocode=&q=brussel&sll=50.805935,4.432983&sspn=4.936731,11.074219&...
 
<ul><li>I am   </li></ul><ul><li>Geeks </li></ul><ul><li>A lot of people in (online) marketing </li></ul><ul><li>Politici...
<ul><li>Ashton Kutcher </li></ul><ul><li>Stephen Fry </li></ul><ul><li>John Cleese </li></ul><ul><li>Trent Reznor </li></u...
<ul><li>Some marketing twitterati: </li></ul><ul><li>@hakimbenbouchta </li></ul><ul><li>@legeoff </li></ul><ul><li>@mccann...
<ul><li>Some funny twitter accounts: </li></ul><ul><li>@r2d2 </li></ul><ul><li>@pothos </li></ul><ul><li>@kickbee </li></u...
<ul><li>TWENDY : a hype on Twitter </li></ul><ul><li>TWUNCH : lunch organized on Twitter </li></ul><ul><li>TWAPERO : drink...
 
 
 
 
<ul><li>Search messages referring to </li></ul><ul><ul><li>Your product </li></ul></ul><ul><ul><li>Your service </li></ul>...
<ul><li>Announce new products or services </li></ul><ul><li>Reply personally to questions </li></ul><ul><li>Look for react...
<ul><li>Ideas: </li></ul><ul><ul><li>Twitter talking clock </li></ul></ul><ul><ul><li>1207 service </li></ul></ul><ul><ul>...
<ul><li>Twitter makes it incredibly easy to start a group conversation </li></ul><ul><li>On conferences </li></ul><ul><li>...
 
<ul><li>Twitter only works if there is a real person behind the account </li></ul><ul><li>Then it can be a very powerful t...
 
<ul><li>Dell : http://www.dell.com/twitter </li></ul>
<ul><li>Exectweets:  www.exectweets.com/ </li></ul>
<ul><li>Starbucks :  http://twitter.com/mystarbucksidea </li></ul>
<ul><li>JetBlue :  http://twitter.com/jetblue </li></ul>
<ul><li>Fortis shareholder meeting </li></ul>
 
 
 
 
<ul><li>@woutercuypers </li></ul><ul><li>@samintroniche </li></ul>
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Twitter, some thoughts by McCann.be

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A little slideshow on Twitter, what we thinks makes sense and what does not, some insights in the Belgian Twittersphere....

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Twitter, some thoughts by McCann.be

  1. 1. What the hell is Twitter?
  2. 2. <ul><li>Twitter is more useful than Facebook updates, without the bullshit </li></ul>
  3. 3. <ul><li>Broadcast messages of 140 characters (like an SMS) </li></ul><ul><li>People who follow you receive your messages </li></ul><ul><li>You receive the messages of those who you follow </li></ul>
  4. 4. Someone following you You! Someone you follow # followers # updates update # following update
  5. 5. # followers: 66 # updates: 135 # following: 100 List of messages of people you follow Private direct messages The people you follow. Anyone can see this Public messages directed to you Where you do your updates
  6. 6. <ul><li>The # sign: the Hashtag tag a conversation for easy search and categorization </li></ul><ul><ul><li>#conference, #company, #anysubject </li></ul></ul><ul><li>The @ sign: use @woutercuypers to send me a public direct message </li></ul><ul><li>The D sign: begin the message with </li></ul><ul><li>D woutercuypers to send it private </li></ul><ul><li>The RT sign : Retweet. Retwittering someone else’s Twitter. Or, how the rumours gets spread… </li></ul>
  7. 7. <ul><li>You don’t get to choose who follows you </li></ul><ul><li>You can follow anyone you want </li></ul><ul><li>All your messages are public </li></ul><ul><li>Everyone can see who you are following </li></ul><ul><li>Unless… </li></ul><ul><ul><li>You make your account secured </li></ul></ul><ul><ul><li>You send direct private messages </li></ul></ul>
  8. 9. <ul><li>If e-mail = mail but better, faster, smarter </li></ul>
  9. 10. <ul><li>a nd LinkedIn, Facebook = Rolodex </li></ul><ul><li>but better, faster, smarter </li></ul>
  10. 11. A Cocktail party « Tweet tweet tweet »
  11. 12. Tweeterdietweeterdietweet twit twit…
  12. 13. <ul><li>You can share </li></ul><ul><ul><li>what you are doing </li></ul></ul><ul><ul><li>how you are feeling </li></ul></ul><ul><ul><li>what you think is cool </li></ul></ul><ul><ul><li>interesting links </li></ul></ul><ul><ul><li>nice pictures </li></ul></ul><ul><ul><li>anything you want </li></ul></ul><ul><ul><li>… </li></ul></ul><ul><li>In a very small message </li></ul>micro-blogging
  13. 16. <ul><li>140 </li></ul>tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet t
  14. 17. <ul><li>The Twitter website </li></ul><ul><li>Your phone (SMS) </li></ul><ul><li>Your smartphone </li></ul><ul><li>One of the many clients: </li></ul><ul><ul><li>TweetDeck </li></ul></ul><ul><ul><li>Tweetie </li></ul></ul><ul><ul><li>FriendTweet </li></ul></ul><ul><ul><li>Twhirl </li></ul></ul><ul><ul><li>… </li></ul></ul>
  15. 20. <ul><li>http://maps.google.be/maps?f=q&source=s_q&hl=nl&geocode=&q=brussel&sll=50.805935,4.432983&sspn=4.936731,11.074219&ie=UTF8&ll=50.839227,4.354191&spn=0.019269,0.043259&z=15 </li></ul><ul><li>http://tinyurl.com/c57cpu </li></ul>25 140 TinyURL.com
  16. 22. <ul><li>I am  </li></ul><ul><li>Geeks </li></ul><ul><li>A lot of people in (online) marketing </li></ul><ul><li>Politicians </li></ul><ul><li>PR </li></ul><ul><li>Celebrities </li></ul><ul><li>Many more … </li></ul>
  17. 23. <ul><li>Ashton Kutcher </li></ul><ul><li>Stephen Fry </li></ul><ul><li>John Cleese </li></ul><ul><li>Trent Reznor </li></ul><ul><li>Britney Spears </li></ul><ul><li>Snoop Dogg </li></ul><ul><li>Van Quickenborne </li></ul><ul><li>Obama </li></ul>First to have 1 million followers!
  18. 24. <ul><li>Some marketing twitterati: </li></ul><ul><li>@hakimbenbouchta </li></ul><ul><li>@legeoff </li></ul><ul><li>@mccanndigital (McCann Czech Republic ) </li></ul><ul><li>@duvalguillaume </li></ul><ul><li>@heldenmerk </li></ul><ul><li>Some big Belgian Twitterati: </li></ul><ul><li>@robinwauters </li></ul><ul><li>@pietel </li></ul><ul><li>@clopin </li></ul>
  19. 25. <ul><li>Some funny twitter accounts: </li></ul><ul><li>@r2d2 </li></ul><ul><li>@pothos </li></ul><ul><li>@kickbee </li></ul><ul><li>Some professional and political ones: </li></ul><ul><li>@geertnoels </li></ul><ul><li>@groen </li></ul><ul><li>@openvld </li></ul><ul><li>@quickonomie </li></ul>
  20. 26. <ul><li>TWENDY : a hype on Twitter </li></ul><ul><li>TWUNCH : lunch organized on Twitter </li></ul><ul><li>TWAPERO : drink organized on Twitter </li></ul><ul><li>TWITTERATI : the rich & famous on Twitter </li></ul><ul><li>TWIDDICT : a Twitter addict </li></ul>
  21. 31. <ul><li>Search messages referring to </li></ul><ul><ul><li>Your product </li></ul></ul><ul><ul><li>Your service </li></ul></ul><ul><ul><li>Your company </li></ul></ul><ul><ul><li>Your brand </li></ul></ul><ul><ul><li>You … </li></ul></ul><ul><li>Directly follow the conversation </li></ul><ul><li>Reply personally </li></ul>
  22. 32. <ul><li>Announce new products or services </li></ul><ul><li>Reply personally to questions </li></ul><ul><li>Look for reactions by searching </li></ul><ul><li>Collect, analyze, and potentially improve your way of working </li></ul>
  23. 33. <ul><li>Ideas: </li></ul><ul><ul><li>Twitter talking clock </li></ul></ul><ul><ul><li>1207 service </li></ul></ul><ul><ul><li>Train schedule </li></ul></ul><ul><ul><li>Interactive TV </li></ul></ul><ul><ul><li>… </li></ul></ul><ul><li>But this requires paid tweets … </li></ul><ul><li>And no fail whales </li></ul>
  24. 34. <ul><li>Twitter makes it incredibly easy to start a group conversation </li></ul><ul><li>On conferences </li></ul><ul><li>On specific subjects </li></ul><ul><li>With people present in reality or virtually </li></ul><ul><li>About your company/brand/product/… </li></ul><ul><li>Real time search! </li></ul>
  25. 36. <ul><li>Twitter only works if there is a real person behind the account </li></ul><ul><li>Then it can be a very powerful tool for </li></ul><ul><ul><li>Customer support </li></ul></ul><ul><ul><li>Product promotion </li></ul></ul><ul><ul><li>Brand dialogue </li></ul></ul><ul><li>Nobody likes talking to a robot … </li></ul>
  26. 38. <ul><li>Dell : http://www.dell.com/twitter </li></ul>
  27. 39. <ul><li>Exectweets: www.exectweets.com/ </li></ul>
  28. 40. <ul><li>Starbucks : http://twitter.com/mystarbucksidea </li></ul>
  29. 41. <ul><li>JetBlue : http://twitter.com/jetblue </li></ul>
  30. 42. <ul><li>Fortis shareholder meeting </li></ul>
  31. 47. <ul><li>@woutercuypers </li></ul><ul><li>@samintroniche </li></ul>
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