Twitter, some thoughts by McCann.be

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A little slideshow on Twitter, what we thinks makes sense and what does not, some insights in the Belgian Twittersphere....

A little slideshow on Twitter, what we thinks makes sense and what does not, some insights in the Belgian Twittersphere....

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Transcript

  • 1. What the hell is Twitter?
  • 2.
    • Twitter is more useful than Facebook updates, without the bullshit
  • 3.
    • Broadcast messages of 140 characters (like an SMS)
    • People who follow you receive your messages
    • You receive the messages of those who you follow
  • 4. Someone following you You! Someone you follow # followers # updates update # following update
  • 5. # followers: 66 # updates: 135 # following: 100 List of messages of people you follow Private direct messages The people you follow. Anyone can see this Public messages directed to you Where you do your updates
  • 6.
    • The # sign: the Hashtag tag a conversation for easy search and categorization
      • #conference, #company, #anysubject
    • The @ sign: use @woutercuypers to send me a public direct message
    • The D sign: begin the message with
    • D woutercuypers to send it private
    • The RT sign : Retweet. Retwittering someone else’s Twitter. Or, how the rumours gets spread…
  • 7.
    • You don’t get to choose who follows you
    • You can follow anyone you want
    • All your messages are public
    • Everyone can see who you are following
    • Unless…
      • You make your account secured
      • You send direct private messages
  • 8.  
  • 9.
    • If e-mail = mail but better, faster, smarter
  • 10.
    • a nd LinkedIn, Facebook = Rolodex
    • but better, faster, smarter
  • 11. A Cocktail party « Tweet tweet tweet »
  • 12. Tweeterdietweeterdietweet twit twit…
  • 13.
    • You can share
      • what you are doing
      • how you are feeling
      • what you think is cool
      • interesting links
      • nice pictures
      • anything you want
    • In a very small message
    micro-blogging
  • 14.  
  • 15.  
  • 16.
    • 140
    tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet t
  • 17.
    • The Twitter website
    • Your phone (SMS)
    • Your smartphone
    • One of the many clients:
      • TweetDeck
      • Tweetie
      • FriendTweet
      • Twhirl
  • 18.  
  • 19.  
  • 20.
    • http://maps.google.be/maps?f=q&source=s_q&hl=nl&geocode=&q=brussel&sll=50.805935,4.432983&sspn=4.936731,11.074219&ie=UTF8&ll=50.839227,4.354191&spn=0.019269,0.043259&z=15
    • http://tinyurl.com/c57cpu
    25 140 TinyURL.com
  • 21.  
  • 22.
    • I am 
    • Geeks
    • A lot of people in (online) marketing
    • Politicians
    • PR
    • Celebrities
    • Many more …
  • 23.
    • Ashton Kutcher
    • Stephen Fry
    • John Cleese
    • Trent Reznor
    • Britney Spears
    • Snoop Dogg
    • Van Quickenborne
    • Obama
    First to have 1 million followers!
  • 24.
    • Some marketing twitterati:
    • @hakimbenbouchta
    • @legeoff
    • @mccanndigital (McCann Czech Republic )
    • @duvalguillaume
    • @heldenmerk
    • Some big Belgian Twitterati:
    • @robinwauters
    • @pietel
    • @clopin
  • 25.
    • Some funny twitter accounts:
    • @r2d2
    • @pothos
    • @kickbee
    • Some professional and political ones:
    • @geertnoels
    • @groen
    • @openvld
    • @quickonomie
  • 26.
    • TWENDY : a hype on Twitter
    • TWUNCH : lunch organized on Twitter
    • TWAPERO : drink organized on Twitter
    • TWITTERATI : the rich & famous on Twitter
    • TWIDDICT : a Twitter addict
  • 27.  
  • 28.  
  • 29.  
  • 30.  
  • 31.
    • Search messages referring to
      • Your product
      • Your service
      • Your company
      • Your brand
      • You …
    • Directly follow the conversation
    • Reply personally
  • 32.
    • Announce new products or services
    • Reply personally to questions
    • Look for reactions by searching
    • Collect, analyze, and potentially improve your way of working
  • 33.
    • Ideas:
      • Twitter talking clock
      • 1207 service
      • Train schedule
      • Interactive TV
    • But this requires paid tweets …
    • And no fail whales
  • 34.
    • Twitter makes it incredibly easy to start a group conversation
    • On conferences
    • On specific subjects
    • With people present in reality or virtually
    • About your company/brand/product/…
    • Real time search!
  • 35.  
  • 36.
    • Twitter only works if there is a real person behind the account
    • Then it can be a very powerful tool for
      • Customer support
      • Product promotion
      • Brand dialogue
    • Nobody likes talking to a robot …
  • 37.  
  • 38.
    • Dell : http://www.dell.com/twitter
  • 39.
    • Exectweets: www.exectweets.com/
  • 40.
    • Starbucks : http://twitter.com/mystarbucksidea
  • 41.
    • JetBlue : http://twitter.com/jetblue
  • 42.
    • Fortis shareholder meeting
  • 43.  
  • 44.  
  • 45.  
  • 46.  
  • 47.
    • @woutercuypers
    • @samintroniche