Creating Effective PPC Ads

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If you’re new to online advertising or are looking to be more purposeful in your copywriting strategy, check out these 5 high-impact tips for creating paid search ads. - See more at: http://blog.adstage.io/2013/05/23/5-tips-for-creating-effective-ppc-ads

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Creating Effective PPC Ads

  1. 1. 5 TIPS FOR CREATING EFFECTIVE PPC ADS Sam Mazaheri Director of Marketing, AdStage
  2. 2. 1. Make Your Headline Count • This is the most prominent aspect of your ad • Use it to explain your offer or to pique interest • Use your 25 characters wisely • Review what competitors are using www.adstage.io
  3. 3. 2. Include Keywords in Your Copy • They become bold if present in the ad • This reinforces the ad’s relevance • This helps your ad stand out from others • This improves click-through rate • However, make sure it reads like natural language www.adstage.io
  4. 4. 3. Create & Test Multiple Ads • Create at least 2-3 variations of your ads • Test alternate headlines or copy • Try highlighting a different feature • Then let networks test each to find the winner • Pause the losers and test variations of the winner www.adstage.io
  5. 5. 4. Qualify Your Customers • It’s not hard getting clicks, it’s hard getting quality clicks • Goal is to get clicks from potential customers • Prevent clicks from all others to limit waste • Be upfront about your offer so only serious people click www.adstage.io
  6. 6. 5. Include a Call to Action • Tell people what you want them to do • Get a quote • Learn more • Sign up for a free trial • Etc. • This explains next steps • This boosts conversions • Also, make sure your website echoes this call to action www.adstage.io
  7. 7. SIGN UP FOR ADSTAGE Get free access at www.adstage.io Manage Google, Bing, Facebook & LinkedIn Ads All in One Place

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