Slicing Up the Mobile Services Revenue Pie
by Sam Gellar, Project Manager at Portio Research Ltd on Nov 06, 2013
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- In terms of mobile revenues, the worldwide mobile market stood at 718.4 billion at end-2006. It is expected to increase at a strong rate and reach 1,094.9 by end-2012. ...
- In terms of mobile revenues, the worldwide mobile market stood at 718.4 billion at end-2006. It is expected to increase at a strong rate and reach 1,094.9 by end-2012.
- Advanced and emerging countries have different arrangements for sharing revenue generated from premium SMS services. In developed countries, content owners and
aggregators get a higher share than their counterparts in developing countries. In most of the emerging markets, the operators share is quite high (sometimes as high as 60 percent), as is the case in India and the Philippines. However, there are a few exceptions. In China, operators get only 20-30 percent of the total revenue through premium SMS services, while aggregators and content owners share the remainder.
- The worldwide mobile handset market is experiencing tremendous growth. It is estimated that
approximately 1,144 million handsets were shipped to customers worldwide in FY-2007, and the market is expected to be worth USD 166.1 billion. In 2006, the number of handsets sold worldwide exceeded 990 million. This number is expected to grow at a CAGR of just over
10.8 percent from 2006 to 2011.
- The revenue sharing arrangement in advanced markets such as the US and the UK is in favour of content providers. However, in emerging markets, such as
India, operators account for a larger share.
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