Swb intro-feb25

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Website tuning for high tech companies, from people who know semiconductor and software technology.

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Swb intro-feb25

  1. 1. Sam Beal & Associates Business Intelligence Inbound Marketing Web TechnologySam Beal & Associates ©2013
  2. 2. Sam Beal Ph.D.1980200020052013Sam Beal & Associates ©2013
  3. 3. Agenda • Web Marketing Essentials • Next StepsSam Beal & Associates ©2013
  4. 4. Web Marketing Essentials Inbound Marketing customers reaching out to you Web Technology implementation Business Intelligence management by measurementSam Beal & Associates ©2013
  5. 5. The Funnel SEO & SEM Landing Page KPI Rich Content ConversionSam Beal & Associates ©2013
  6. 6. Sam Beal & Associates ©2013
  7. 7. What is Inbound Marketing? Customers reaching out to you or your product Success is a function of: • Website effectiveness • Content – on your site and on the web • Online Advertising • Social Media MarketingSam Beal & Associates ©2013
  8. 8. Is your website really effective? How do you know? Are customers finding it? If they do, can they understand your product? If the site isn’t working for you, your business won’t achieve its sales potentialSam Beal & Associates ©2013
  9. 9. Search Engine Marketing paid SEO = free clicks but it takes work Buy the top position free with Adwords You need both!Sam Beal & Associates ©2013
  10. 10. Sam Beal & Associates ©2013
  11. 11. SERP Analysis #1 on pageRanking KeywordsSam Beal & Associates ©2013
  12. 12. What is Content? Text and Media for visitors Clues for Google Algorithm Content that gets “linked” Social ConversationsSam Beal & Associates ©2013
  13. 13. Sam Beal & Associates ©2013
  14. 14. What is Business Intelligence (KPI) Traffic New vs. Returning Organic vs. Keyword Campaign Conversions Registration click thru rate CTR Time on Site CPL – cost per lead CPA – cost per actionSam Beal & Associates ©2013
  15. 15. KPI – CPL AnalysisSam Beal & Associates ©2013
  16. 16. Phase 1 – Analysis & Recommendations Review Google Analytics (& Adwords) Fix Low Hanging Fruit Access to site or site db Update SEO descriptions fix / redirect 401 errorsSam Beal & Associates ©2013
  17. 17. Phase 2 – detailed work Landing Page optimization Keyword research (site content, potential PPC) New content (Blogs, Whitepapers, Webinars) new channels: YouTube, Slideshare, Scribd Link analysis KPI reportsSam Beal & Associates ©2013

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