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Swb intro-feb25
Swb intro-feb25
Swb intro-feb25
Swb intro-feb25
Swb intro-feb25
Swb intro-feb25
Swb intro-feb25
Swb intro-feb25
Swb intro-feb25
Swb intro-feb25
Swb intro-feb25
Swb intro-feb25
Swb intro-feb25
Swb intro-feb25
Swb intro-feb25
Swb intro-feb25
Swb intro-feb25
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Swb intro-feb25

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Website tuning for high tech companies, from people who know semiconductor and software technology.

Website tuning for high tech companies, from people who know semiconductor and software technology.

Published in: Technology
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  • 1. Sam Beal & Associates Business Intelligence Inbound Marketing Web TechnologySam Beal & Associates ©2013
  • 2. Sam Beal Ph.D.1980200020052013Sam Beal & Associates ©2013
  • 3. Agenda • Web Marketing Essentials • Next StepsSam Beal & Associates ©2013
  • 4. Web Marketing Essentials Inbound Marketing customers reaching out to you Web Technology implementation Business Intelligence management by measurementSam Beal & Associates ©2013
  • 5. The Funnel SEO & SEM Landing Page KPI Rich Content ConversionSam Beal & Associates ©2013
  • 6. Sam Beal & Associates ©2013
  • 7. What is Inbound Marketing? Customers reaching out to you or your product Success is a function of: • Website effectiveness • Content – on your site and on the web • Online Advertising • Social Media MarketingSam Beal & Associates ©2013
  • 8. Is your website really effective? How do you know? Are customers finding it? If they do, can they understand your product? If the site isn’t working for you, your business won’t achieve its sales potentialSam Beal & Associates ©2013
  • 9. Search Engine Marketing paid SEO = free clicks but it takes work Buy the top position free with Adwords You need both!Sam Beal & Associates ©2013
  • 10. Sam Beal & Associates ©2013
  • 11. SERP Analysis #1 on pageRanking KeywordsSam Beal & Associates ©2013
  • 12. What is Content? Text and Media for visitors Clues for Google Algorithm Content that gets “linked” Social ConversationsSam Beal & Associates ©2013
  • 13. Sam Beal & Associates ©2013
  • 14. What is Business Intelligence (KPI) Traffic New vs. Returning Organic vs. Keyword Campaign Conversions Registration click thru rate CTR Time on Site CPL – cost per lead CPA – cost per actionSam Beal & Associates ©2013
  • 15. KPI – CPL AnalysisSam Beal & Associates ©2013
  • 16. Phase 1 – Analysis & Recommendations Review Google Analytics (& Adwords) Fix Low Hanging Fruit Access to site or site db Update SEO descriptions fix / redirect 401 errorsSam Beal & Associates ©2013
  • 17. Phase 2 – detailed work Landing Page optimization Keyword research (site content, potential PPC) New content (Blogs, Whitepapers, Webinars) new channels: YouTube, Slideshare, Scribd Link analysis KPI reportsSam Beal & Associates ©2013

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