Social Media for
Estate Agents
with
Sam Ashdown
What do you need to
know?
How to use Social Media
to
GET more Valuations
WIN more Instructions
SELL more Properties
It needs to be
Realistic
Effective
Simple
AIMS
• Get more valuations
• Win more instructions
• Sell more properties
STRATEGY
• Realistic
• Effective
• Simple
BE
• E...
Why social media?
“A great source of
information, can engage and
share ideas with others and
it's a great feeling to be a
proactive agent fo...
“SM gives customers power
to choose an agent who
answers questions
transparently in a public &
immediate way
- instant vet...
“I love twitter for the instant
engagement, information &
great banter with like minded
industry colleagues.”
Maurice Kilb...
“ They like knowing that an
agent can answer questions
confidently, transparently and
in a professional manner.”
“For me, good estate agency
is all about good
communication”
Chris Wood, PDQ Properties
What’s stopping you?
Don’t beat yourself up
Which platforms?
The Perfect Couple
Getting it right on Twitter
Twitter
1.Be you
People will warm
to you if you are
genuine
2. Don’t tweet
your listings
It’s not what
Twitter is for
“To instantly connect people
everywhere to what’s most
important to them”
3. Stay vendor focused
Who’s your customer?
Vendor Purchaser
Twitter recap
1. Be you
2. Don’t tweet your listings
3. Stay vendor focused
Twitter tips for more
followers
1. Follow Friday #FF
2. Follow + message
3. Research hashtags #
4. Tap into communities an...
Getting it right on Facebook
Facebook
1.Be human
People buy
people, not
brands
2. Know the worth of a
click
Not all your fans
see everything
you post
In fact, only
about 14%
To get attention you have to
earn it or pay for it
Facebook clicks
Be shareable:
trigger emotions
Via Derek Halpern
Awe
Lust
Joy
Fea
r Anxiety
Anger
Surprise
3. Stay community
focused
Could you be an
alternative to your local
paper? A hub for local
events, information and
gossip??
Facebook recap
1. Be human
2. Know the worth of a
click
3. Stay community focused
Facebook tips for
more likes
1. Follow local businesses and leave a
message on their page
2. Post vendor-focused content
3...
Pinterest
Getting it right on Pinterest
1.Don’t sell
2. Be creative
3. Engage and share
Pinterest recap
1. Don’t sell
2. Be creative
3. Engage and share
Pinterest tips for more
repins
1. No faces
2. Use red/colourful images
3. Keep background to a
minimum
Get in touch :o)
Social media for Estate Agents - an essential guide from Sam Ashdown
Social media for Estate Agents - an essential guide from Sam Ashdown
Social media for Estate Agents - an essential guide from Sam Ashdown
Social media for Estate Agents - an essential guide from Sam Ashdown
Social media for Estate Agents - an essential guide from Sam Ashdown
Social media for Estate Agents - an essential guide from Sam Ashdown
Social media for Estate Agents - an essential guide from Sam Ashdown
Social media for Estate Agents - an essential guide from Sam Ashdown
Social media for Estate Agents - an essential guide from Sam Ashdown
Social media for Estate Agents - an essential guide from Sam Ashdown
Social media for Estate Agents - an essential guide from Sam Ashdown
Social media for Estate Agents - an essential guide from Sam Ashdown
Social media for Estate Agents - an essential guide from Sam Ashdown
Social media for Estate Agents - an essential guide from Sam Ashdown
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Social media for Estate Agents - an essential guide from Sam Ashdown

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Hi, I'm Sam Ashdown and I'm a digital marketing strategist for estate agents. I help you get more valuations, win more instructions and sell more properties.
Here's a beginner's guide to how to use Social Media to grow your business effectively, without becoming overwhelmed by it!
I'm happy to answer any questions, or if you just want a chat about how best to use digital marketing for estate agency - drop me a line at sam@home-truths.co.uk or catch me on Twitter @TheHomeTruths

Sam

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Social media for Estate Agents - an essential guide from Sam Ashdown

  1. 1. Social Media for Estate Agents with Sam Ashdown
  2. 2. What do you need to know? How to use Social Media to GET more Valuations WIN more Instructions SELL more Properties
  3. 3. It needs to be Realistic Effective Simple
  4. 4. AIMS • Get more valuations • Win more instructions • Sell more properties STRATEGY • Realistic • Effective • Simple BE • Engaging • Entertaining • Enlightening
  5. 5. Why social media?
  6. 6. “A great source of information, can engage and share ideas with others and it's a great feeling to be a proactive agent for clients.” Kevin James, Wilkie, May and Tuckwood
  7. 7. “SM gives customers power to choose an agent who answers questions transparently in a public & immediate way - instant vetting.” Colleen Babcock, Northfields
  8. 8. “I love twitter for the instant engagement, information & great banter with like minded industry colleagues.” Maurice Kilbride, Maurice Kibride Estates
  9. 9. “ They like knowing that an agent can answer questions confidently, transparently and in a professional manner.”
  10. 10. “For me, good estate agency is all about good communication” Chris Wood, PDQ Properties
  11. 11. What’s stopping you?
  12. 12. Don’t beat yourself up
  13. 13. Which platforms?
  14. 14. The Perfect Couple
  15. 15. Getting it right on Twitter
  16. 16. Twitter
  17. 17. 1.Be you
  18. 18. People will warm to you if you are genuine
  19. 19. 2. Don’t tweet your listings
  20. 20. It’s not what Twitter is for “To instantly connect people everywhere to what’s most important to them”
  21. 21. 3. Stay vendor focused
  22. 22. Who’s your customer? Vendor Purchaser
  23. 23. Twitter recap 1. Be you 2. Don’t tweet your listings 3. Stay vendor focused
  24. 24. Twitter tips for more followers 1. Follow Friday #FF 2. Follow + message 3. Research hashtags # 4. Tap into communities and conversations
  25. 25. Getting it right on Facebook
  26. 26. Facebook
  27. 27. 1.Be human
  28. 28. People buy people, not brands
  29. 29. 2. Know the worth of a click
  30. 30. Not all your fans see everything you post In fact, only about 14%
  31. 31. To get attention you have to earn it or pay for it
  32. 32. Facebook clicks
  33. 33. Be shareable: trigger emotions Via Derek Halpern Awe Lust Joy Fea r Anxiety Anger Surprise
  34. 34. 3. Stay community focused
  35. 35. Could you be an alternative to your local paper? A hub for local events, information and gossip??
  36. 36. Facebook recap 1. Be human 2. Know the worth of a click 3. Stay community focused
  37. 37. Facebook tips for more likes 1. Follow local businesses and leave a message on their page 2. Post vendor-focused content 3. Start debates and discussions 4. Run competitions and include local businesses
  38. 38. Pinterest
  39. 39. Getting it right on Pinterest
  40. 40. 1.Don’t sell
  41. 41. 2. Be creative
  42. 42. 3. Engage and share
  43. 43. Pinterest recap 1. Don’t sell 2. Be creative 3. Engage and share
  44. 44. Pinterest tips for more repins 1. No faces 2. Use red/colourful images 3. Keep background to a minimum
  45. 45. Get in touch :o)
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