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Digital Automotive marketing Guide 2014

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The complete guide for Automotive Digital Marketing will show you how to use, create,establish and develop your Automotive business online in 10 days!

The complete guide for Automotive Digital Marketing will show you how to use, create,establish and develop your Automotive business online in 10 days!

Published in: Automotive

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  • Gran bel lavoro!
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  • Thank you for sharing Alistair Newton! Great link!
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  • A very comprehensive guide. Many congratulations. Now the trick is how do you drive an audience in market for your cars? Should you concentrate on just advertising on a network i.e specific automotive sites such as Autotrader in the UK, or is that the wrong assumption? Surely your potential customers visit other sites too? This is when one should consider the exchange buy, also know as programmatic trading. The assumptive buy is a thing of the past. Knowing that there is now a technology that can route-out and predict your future customers wherever they are, whatever sites they are visiting is the realisation of realtime bidding on the exchanges. Worth having a look at this: http://rocketfuel.com/downloads/Auto%20Booster.pdf
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  • 1. CHANGE  YOUR  BUSINESS  IN  15  DAYS!
  • 2. THE  COMPLETE  GUIDE  TO   DIGITAL  MARKETING  FOR   AUTOMOTIVE  MANAGERS  2014 2014  Edition Published:  March  2014 Published  by:  Salvatore  Thomas  Carbè www.stcarbe.com Version  1.0  ©Copyright  2014  Salvatore  Thomas  Carbè
  • 3. Table  of    Contents Credits  and  copyright_________________________________     Before  we  start______________________________________   How  to  use  this  guide    ________________________________   ! STEP  1:  GET  YOUR  MIND  ON  DIGITAL  MODE________________   Day  1  -­‐  Automotive  is  online____________________________   Day  2-­‐  Let’s  focus_____________________________________   Day  3-­‐  Business  Timing  ________________________________   STEP  2:  TOOLS  AND  GOALS_____________________________   Day  4-­‐  The  Automotive  Digital  Marketing  Scheme___________   Day  5-­‐  One  goal  more  tools_____________________________   Day  6-­‐  The  Automotive  Digital  Marketing  Traffic  Generators___   Day  7-­‐  The  Automotive  Digital  Marketing  Landing  Pages______   Day  8-­‐  The  Automotive  Digital  Marketing  Conversion  Makers__   STEP  3:  DIGITAL  STRATEGIC  MANAGEMENT________________   Day  9-­‐  Create  your  Digital  Marketing  Paths_________________   Day  10-­‐  Check  your  tools  and  work  hard!  __________________   ! ! ! 2   4   5   ! 6   7   10   13   17   18   21   24   27   30   33   34   38
  • 4. BEFORE WE STARTAs  you  know  the  World  is  changing,  so  are  business  models.   There  are  many  tools  to  get  a  company  online  the  smart  way.     We  are  now  experiencing  the  existence  of  living  in  a  World  where  two  realibes   represent  the  two  sides  of  the  same  coin  -­‐  there  is  a  digital  World  and  a  physical  one.   People  are  now  used  to  live  both  sides  of  the  coin.  There  is  no  big  difference  if  we  act   and  live  online  or  offline.
 This  is  why  we  are  all  used  to  look  up  for  answers,  prices,  friends  and  even  jobs  and   places  in  digital  arenas  such  as  blogs,  furums  and  Facebook.   This  is  why  companies  are  now  facing  their  own  new  business  reality:  the  digital  World   is  World  where  they  don’t  just  need  to  be,  the  need  to  be  there  the  CORRECT  way.   Let’s  make  this  easier  -­‐  the  old  fashioned  web  site  is  no  longer  the  one-­‐way  tool  we   need  to  run  our  business  with.  There  is  much  more  out  there  waibng  for  our  company.   Companies  now  need  a  digital  alter-­‐ego  capable  of  showing  and  selling  products,   finding  new  markets  and  business  opportunibes  and  new  customers.
 Furthermore,  this  alter-­‐ego  needs  to  be  based  on  the  correct  markebng  strategy  and   develop  real  results.  The  aim  of  this  guide  is  to  provide  you  all  the  necessary  tools  to   develop  your  Automobve  business  the  smart  way.  Enjoy.   !Salvatore  Thomas  Carbè  -­‐  DIGITAL  MARKETING  MANAGER
  • 5. HOW TO USE THIS GUIDEThis  guide  is  a  collection  of  practical   tips  to  set  your  Digital  Automotive   Marketing  Strategy.   ! This  guide  will  help  you  to:   ! -­‐ Establish  the  correct  Digital   presence;   -­‐ Develop  a  Digital  Marketing   Strategy   -­‐ Find  new  customers  through   Facebook,  blogs  and  much  more.     ! In  order  to  do  that,  you  will  be  guided   through  a  series  of  steps  followed  by   practical  daily  exercises.  Change  your   business  in  10  days!   ! ! #TIP1 This  guide  has  been  created  to  provide  you  technical  steps         to  get  your  Automotive  business  online  through  Digital   Marketing.  However  feel  free  to  use  it  to  get  ideas,   develop  models  without  reading  it  as  a  book.   !                 ! No  matter  they  way  you  use  it  I  hope  it  will  help  you! Each  daily  step  is  divided  into  sub-­‐ sections:   ! 1. WHAT  TO  DO   The  theory  behind  the  step,  get  to   know  your  new  Digital  philosophy.     ! 2.  HOW  TO  DO  IT   We  like  to  make  it  practical.  Each  step   will  be  made  reality.   ! 3.  LET’S  PRACTICE   There’s  no  glory  without  practice!   ! ! !
  • 6. DIGITAL MODE STEP 1Get your mind  on
  • 7. DAY1 IS  ONLINE AUTOMOTIVE
  • 8. Step  1  -­‐  Get  your  mind  on  Digital  Mode  -­‐  Automotive  is  online It’s  now  time  to  face  it:  the   Automotive  industry  is  more  Digital   than  ever.     ! During  the  last  Geneva  Motor   Show  Mercedes  announced  a   partnership  with  Google  while   Ferrari  named  Apple  as  Digital   partner  to  make  future  cars   internet  based.   ! Drivers  worldwide  are  soon  going   to  be  used  to  get  info  directly  from   their  cars.  They  will  be  able  to  find   solutions,  auto  body  shops,  car   repair  providers  while  driving.     ! Automotive  is  getting  digital,  how’s   your  business  preparing  to  that?   ! I  know  it’s  hard  to  believe.  We   were  used  to  think  of  Automotive   as  a  physical  market.  However  the   new  reality  is  that  this  market   more  than  others  is  now  online.   Don’t  panic.  First  of  all  we  need  to   re-­‐think  our  business  facing  this   new  reality,  asking  ourselves  a  few   easy  questions:     ! 1. Have  I  ever  thought  about   getting  my  business  online?   2. Do  I  have  an  updated  website?   3. Have  my  Company  Digital  tools   ever  made  me  make  money?   4. Do  I  already  have  the  Digital   Know-­‐How  to  make  my   Automotive  company  grow?   WHAT TO DO HOW TO DO IT
  • 9. 1.  Have  I  ever  thought  of  getting  my  business  online? ____________________________________________   ____________________________________________   ____________________________________________   ! 2.  Do  I  have  an  updated  website?   Answer  this  question  taking  a  look  to  your   competitors  websites  and  make  notes.   Date  of  creation:  _____________________________   Elements  I  could  work  on  (such  as  online  quotation)   ____________________________________________ ____________________________________________ ____________________________________________   ! 3.  Have  my  Company  Digital  tools  ever  made  me   make  money?  Write  down  which  tools  where  useful   in  you  company  case.     ____________________________________________   ____________________________________________ LET’S PRACTICE Step  1  -­‐  Get  your  mind  on  Digital  Mode  -­‐  Automotive  is  online ! ! ! 4. Do  I  already  have  the  Digital  Know-­‐How  to  make   my  Automotive  company  grow?   ! Do  I  know  how  to  use  Facebook  for  Business?   _________________________________________   _________________________________________   ! Do  I  have  company  blogging  know-­‐how?   _________________________________________   _________________________________________     ! Do  I  know  my  Digital  Marketing  Goals?     _________________________________________   _________________________________________   _________________________________________   _________________________________________  
  • 10. DAY2 FOCUS! LET’S
  • 11. Step  2  -­‐  Get  your  mind  on  Digital  Mode  -­‐  Let’s  Focus! We  know  part  of  our  Automotive   business  future  is  online.   ! It’s  now  time  to  focus  on  the  main   aspect  of  this  future:  goals.   ! Prior  to  see  what  the  available   tools  are  or  think  about  which   strategy  you  will  use,  we  need  to   focus  on  your  digital  goals.     ! Goals,  as  you  know,  play  a  pivotal   role  on  every  business  project.   ! If  you  know  where  you  wanna  go   it’s  going  to  be  easier  to  find  the   right  path!   ! Once  more  you  will  need  to  sit   down  an  answer  a  few  questions.     ! When  it  comes  to  Digital   Automotive  Marketing  you  have   no  limits  in  term  of  opportunities.   ! There  is  no  real  Digital  difference   in  aiming  for  new  customers,   create  a  strong  brand  identity  or   set  up  a  new  business  branch.   ! However  what  you  need  first  are   strong  ideas  and  clear  goals.     ! Let’s  focus  on  this  point  practicing   on  the  next  page! WHAT TO DO HOW TO DO IT
  • 12. 1. Which  goals  do  you  aim  to  achieve  through  digital   marketing?  Mark  your  choices!   -­‐ Find  new  customers   -­‐ Present  new  services   -­‐ Sell  services  online   -­‐ Sell  products  online   -­‐ Create  an  online  customer  service     -­‐ Create  an  online  customer  after-­‐sale  experience   -­‐ Establish  a  Digital  Brand  identity     ! 2.    Now  rate  your  choices  from  the  least  to  the  most              important!   a. _______________________________________   b. _______________________________________   c. _______________________________________   d.      _______________________________________   e.      _______________________________________   f.        _______________________________________   g.      _______________________________________   ! LET’S PRACTICE! ! 3. Write  down  a  few  lines  about  the  reasons  why            choices  (a)  (b)  and  (c)  are  key  on  your  business.   _________________________________________   _________________________________________   _________________________________________     _________________________________________   _________________________________________   _________________________________________   _________________________________________   _________________________________________   _________________________________________   _________________________________________     _________________________________________   _________________________________________   _________________________________________   _________________________________________   ! Step  2  -­‐  Get  your  mind  on  Digital  Mode  -­‐  Let’s  Focus!
  • 13. DAY3 TIMING BUSINESS
  • 14. Step  3  -­‐  Get  your  mind  on  Digital  Mode  -­‐  Business  Timing Good  job  so  far!  I  am  sure  you  are   doing  great  on  setting  your  mind   on  Digital  mode!  However  it  is  now   time  to  set  your  Digital  steps  so:     keep  yourself  focused!   ! On  this  chapter  we  talk  about   timing.  Projects  and  ideas  without   planning  and  a  correct  timing  are   going  to  remain  untouchable.  Let’s   work  on  how  you  aim  to  reach  you   Digital  automotive  goals  and  the   amount  of  time  you  will  need  to   succeed!     ! You  can  start  thinking  of  your   Digital  marketing  business  timing   as  a  line.   ! On  this  line  you  will  set  the  steps   you’ll  work  on  the  next  days.     ! This  exercise  will  help  you  to  write   down  steps  and  ideas  and  get   organized.     ! Feel  free  to  use  your  business  unit   of  measurement  -­‐  if  you  feel  you   need  weeks  or  months  to  develop   one  step  it’s  no  mistake.  Make   sure  you  write  down  your  goals   and  the  right  timing  you  aim  to   reach,  this  point  will  help  you  to   feel  your  project  as  feasible! WHAT TO DO HOW TO DO IT
  • 15. LET’S PRACTICE This  line  represents  your  Digital  Automotive  Marketing  project.  Write  your  goals  above  the  line   on  a  chronological  order.  You  will  write  the  appropriate  timing  under  the  line  in  correspondence   to  each  goal.  The  following  line  is  a  mere  example,  on  the  next  page  you  will  find  a  blank  line  you   can  work  on!   Step  3  -­‐  Get  your  mind  on  Digital  Mode  -­‐  Business  Timing ____________________________________________________________________________________   Find  3  customers   from  online  tools  each  month   6  month     from  beginning   Establish  a  Digital   Brand  Identity   12  month     from  beginning   Digital  Marketing   project  beginning   Create  an  online     customer  service   Contextually   to  beginning  
  • 16. LET’S PRACTICE (IT’S YOUR TURN!) ____________________________________________________________________________________   Step  3  -­‐  Get  your  mind  on  Digital  Mode  -­‐  Business  Timing
  • 17. SMART&EASY STEP 2Tools and goals
  • 18. DAY4 THE  AUTOMOTIVE DIGITAL  MARKETING SCHEME
  • 19. Step  2  -­‐  Tools  and  goals  Smart&Easy  -­‐  The  Automotive  Digital  Marketing  Scheme Each  Digital  Automotive  Marketing   project  follows  precise  rules  to   achieve  business  goals.     ! In  order  to  achieve  these  goals  you   will  need  to  study  a  simple  scheme   based  on  3  different  key  sections.   ! 1. Traffic  Generators   This  section  explains  where  you   will  drive  your  future  customers   and  fans  from;   2.  Landing  Pages   The  online  spaces  thou  will  create   for  your  customers  to  make  them   conduct  a  specific  action;   3.  Conversion  Makers   The  series  of  actions  you  will  make   your  customers  do  according  to   your  strategy.   The  written  form  of  this  step  can   sound  a  bi  confusing;  however   there  is  a  simple  scheme  you  will   follow  to  discover  possible  Digital   Automotive  Marketing  paths  for   your  future  customers,  readers   and  fans.       ! Let’s  jump  on  the  next  page  to   work  on  it!     WHAT TO DO HOW TO DO IT
  • 20. LET’S PRACTICE Step  2  -­‐  Tools  and  goals  Smart&Easy  -­‐  The  Automotive  Digital  Marketing  Scheme Traffic  Generators  Landing  Pages Conversions Example Facebook  Ad Network  Affiliation     Landing  Page  on  Blog Potential  Customer   Contact
  • 21. DAY5 MORE  TOOLS ONE  GOAL
  • 22. Step  2  -­‐  Tools  and  goals  Smart&Easy  -­‐  One  goal  more  tools Your  Digital  Automotive  Marketing   project  is  about  to  start.     ! You  opened  your  mind,  you  worked   on  what  you  aim  to  get  from  your   future  strategy  and  you  set  the   right  timing.   ! We  now  need  to  consider  that  in   order  to  succeed  on  our  business   goals  we  need  the  right  tools.     ! Each  Digital  tool  can  be  used  for   different  reasons  and  to  reach   different  goals.  This  chapter  will   show  you  which  tools  to  use   according  to  your  business  goals.     ! This  chapter  will  show  you  a   Digital  Marketing  scheme  to  help   you  recognize  which  tool  you  can   use  to  reach  your  business  goals.   ! The  proposed  chart  has  been   developed  through  direct   Automotive  based  working   experience!   ! As  you  know  there  are  many  tools   to  make  your  Automotive  business   go  online.  Notwithstanding   through  experience  I  have  found   which  tools  are  most  useful  and   marketing  oriented  for  the   Automotive  Industry!   ! Feel  free  to  use  the  following   scheme  as  part  of  your  strategy! WHAT TO DO HOW TO DO IT
  • 23. LET’S PRACTICE Find  new  customers   Present  new  services   Sell  services  online   Sell  products  online   Create  an  online  customer  service     Create  an  online  customer  after-­‐sale  experience   Establish  a  Digital  Brand  identity   Get  customers  contacts  (email;  #numbers…) GOALS Facebook                        Blog                            E-­‐commerce  platform Step  2  -­‐  Tools  and  goals  Smart&Easy  -­‐  One  goal  more  tools IS  THIS  FOR  YOU? YES                  NO   YES                  NO   YES                  NO   YES                  NO   YES                  NO   YES                  NO   YES                  NO   YES                  NO  
  • 24. DAY6 THE  AUTOMOTIVE DIGITAL  MARKETING TRAFFIC  GENERATORS
  • 25. In  order  to  be  successful  you  need   traffic  towards  your  Digital   Automotive  online  pages.     ! Traffic  is  the  key  to  create  a  digital   brand  identity,  get  new  customers   and  sell  Automotive  products  and   services.     ! There  are  several  Automotive   traffic  generators  you  can  use,   some  costly  and  some  free;  this   section  will  show  you  the  most   effective  ones  and  how  to  use   them. Generate  online  traffic  can  be   hard  if  don't  have  the  right  tools!   ! The  good  news  are  that  you  might   already  have  digital  traffic   generators  but  you  haven’t   realized  this  asset  yet!   ! Customers  email  (past  and   current),  social  media  logos  on   business  cards  and  traditional   advertising  are  a  great  way  to   generate  traffic  towards  your   digital  spaces.     ! Let’s  see  what  you  got  and  what   you  can  use  on  the  next  page! WHAT TO DO HOW TO DO IT Step  2  -­‐  Tools  and  goals  Smart&Easy  -­‐  The  Automotive  Digital  Marketing  Traffic  Generators
  • 26. LET’S PRACTICE Facebook  Advertising   Past  Customers  Emails   Current  Customers  Email   Social  Logos  on  Traditional  advertising   Web  site  +  social  logos  on  business  cards   ! ! TRAFFIC  GENERATORS IS  THIS  MY  ASSET? YES                  NO   YES                  NO   YES                  NO   YES                  NO   Step  2  -­‐  Tools  and  goals  Smart&Easy  -­‐  The  Automotive  Digital  Marketing  Traffic  Generators YES                  NO  
  • 27. DAY7 THE  AUTOMOTIVE DIGITAL  MARKETING LANDING  PAGES
  • 28. When  you  generate  traffic  from   your  customers  you  will  need  to   show  them  something  useful  and   contexually  correct.     ! If  you  send  an  email  to  your   customers  telling  them  you  just   opened  a  new  Facebook  page   make  sure  you  provide  them  the   link  to  the  page  on  the  text!     ! This  simple  (but  key!)  rule  plays  a   pivotal  role  on  your  strategy.  Each   time  you  generate  traffic  make  sure   yo  have  an  appropriate  languid   page  for  your  customers  with   interesting  related  content  in  it.   Creating  a  landing  page  is  not   difficult!  You  can  create  a  landing   page  through  your  company  blog   or  directly  on  Facebook  as  a  TAB   or  link  your  e-­‐commerce  pages.     ! If  you  already  have  the  technical   skill  to  develop  a  landing  page  you   are  set  to  go!  If  you  need  help  no   worries!  there  are  some  links  you   will  like!   ! WHAT  IS  A  LANDING  PAGE:   http://en.wikipedia.org/wiki/ Landing_page   ! HOW  TO  CREATE  A  LANDING  PAGE   ON  FACEBOOK:  https:// developers.facebook.com/docs/ appsonfacebook/pagetabs/   ! WHAT TO DO HOW TO DO IT Step  2  -­‐  Tools  and  goals  Smart&Easy  -­‐  The  Automotive  Digital  Marketing  Landing  Pages
  • 29. LET’S PRACTICE Facebook  TAB   Blog  Page   E-­‐Commerce  Pages   Other  online  services  (e.i.  Autoscout)   ! ! LANDING  PAGES IS  THIS  MY  ASSET? YES                  NO   YES                  NO   YES                  NO   YES                  NO   Step  2  -­‐  Tools  and  goals  Smart&Easy  -­‐  The  Automotive  Digital  Marketing  Traffic  Generators
  • 30. DAY8 THE  AUTOMOTIVE DIGITAL  MARKETING CONVERSION  MAKERS
  • 31. You  have  just  learnt  how  to  drive   traffic  to  your  Digital  Automotive   spaces.     ! Even  if  you  have  just  made  50%  of   your  Digital  job  there  are  a  few   considerations  to  be  made.   ! You  now  want  to    make  your   customers  complete  a  specific   action  such  as  leave  you  his/her   email,  buy  a  product  or  get  a   coupon.     ! Each  good  strategy  is  complete   only  when  it  works  and  make  you   earn  money!  ;)   ! ! ! It  is  now  time  to  convert  your   traffic  into  leads  and  money!   ! If  you  sell  an  Automotive  product   such  as  motor  parts  or  a  service  as   auto  body  repairs  this  process  is   going  to  be  easy!   ! Make  sure  your  digital  spaces  are   ready  to  convert  traffic  into   money;  In  case  you  are  looking  for   customers  email  you  will  contact   for  a  special  offer,  make  sure  you   have  a  clear  contact  form  on  your   landing  page.  Similarly  if  you  wish   to  sell  a  product  make  sure  your   BUY  NOW  button  is  on  and  ready   to  get  the  order!   ! ! ! WHAT TO DO HOW TO DO IT Step  2  -­‐  Tools  and  goals  Smart&Easy  -­‐  The  Automotive  Digital  Marketing  Conversion  Makers
  • 32. LET’S PRACTICE ! E-­‐commerce  buttons   Contact  forms   Coupon  downloader   ! ! ! ! YES                  NO   YES                  NO   YES                  NO   Step  2  -­‐  Tools  and  goals  Smart&Easy  -­‐  The  Automotive  Digital  Marketing  Traffic  Generators CONVERSION  MAKERS ARE  THEY  WORKING  PROPERLY?
  • 33. STRATEGY=SUCCESS STEP 3Digital   Strategic Management
  • 34. DAY9 CREATE  YOUR DIGITAL  MARKETING PATHS
  • 35. You  have  just  learnt  how  to  drive   traffic  to  your  Digital  Automotive   spaces.     ! Even  if  you  have  just  made  50%  of   your  Digital  job  there  are  a  few   considerations  to  be  made.   ! You  now  want  to    make  your   customers  complete  a  specific   action  such  as  leave  you  his/her   email,  buy  a  product  or  get  a   coupon.     ! Each  good  strategy  is  complete   only  when  it  works  and  make  you   earn  money!  ;)   ! ! ! It  is  now  time  to  convert  your   traffic  into  leads  and  money!   ! If  you  sell  an  Automotive  product   such  as  motor  parts  or  a  service  as   auto  body  repairs  this  process  is   going  to  be  easy!   ! Make  sure  your  digital  spaces  are   ready  to  convert  traffic  into   money;  In  case  you  are  looking  for   customers  email  you  will  contact   for  a  special  offer,  make  sure  you   have  a  clear  contact  form  on  your   landing  page.  Similarly  if  you  wish   to  sell  a  product  make  sure  your   BUY  NOW  button  is  on  and  ready   to  get  the  order!   ! ! ! WHAT TO DO HOW TO DO IT Step  3  -­‐  Digital  strategic  management  -­‐  Create  your  Automotive  Digital  Marketing  paths
  • 36. LET’S PRACTICE GOAL Step  3  -­‐  Digital  strategic  management  -­‐  Create  your  Automotive  Digital  Marketing  paths PATH Find  new  customers Facebook  Ad Network  Affiliation     Landing  Page  on  Blog Potential  Customer   Contact Traffic  Generators  Landing  Pages Conversions A Email  Marketing Downloadable   Coupon  page  on  Blog Coupon  DownloadB Sell  an  Automotive   Service Facebook  Post E-­‐commerce   Landing  Page Customer  Click  on     BUY  NOW  buttonA Social  media     logos  on  business  card Specific  offer   Web  site  pageB Examples Customer  Click  on     BUY  NOW  button
  • 37. LET’S PRACTICE (IT’S YOUR TURN!) GOAL PATH Traffic  Generators  Landing  Pages Conversions A B Examples A B Try  to  draw  your  Automotive  Digital  Marketing  paths!   Step  3  -­‐  Digital  strategic  management  -­‐  Create  your  Automotive  Digital  Marketing  paths
  • 38. DAY10 CHECK  YOUR   AND  WORK  HARD! TOOLS
  • 39. You  are  now  ready  and  set  to  go!   ! You  have  your  ideas  ready  and  your   tools  set  to  show  your  Automotive   amazingness    to  the  World!   ! What  happens  now?   ! Well,  hopefully  this  guide  has  been   helpful  to  your  Automotive   business,  however  let’s  make  a   double  check  to  start  working!   ! ! Just  fill  the  following  scheme  to   double  check  you  worked  on   every  step  of  this  guide.   ! You  are  a  step  away  from  getting   your  success  online.   ! One  more  step  and  you  will  be   ready  to  go!   ! See  you  on  the  last  page! WHAT TO DO HOW TO DO IT Step  3  -­‐  Digital  strategic  management  -­‐  Check  your  tools  and  work  hard!
  • 40. LET’S PRACTICE ! Have  you  answered  chapter  one  questions?   Have  you  wrote  down  your  goals?   Have  you  set  your  business  timing?   Have  you  understood  the  DM  scheme?   Have  you  set  your  tools?   Have  you  set  you  traffic  generators?   Have  you  set  your  landing  pages?   Have  you  set  your  conversion  makers?   Have  you  set  your  DM  paths?   ! ! YES                  NO   YES                  NO   YES                  NO   CHAPTERS Step  3  -­‐  Digital  strategic  management  -­‐  Check  your  tools  and  work  hard! YES                  NO   YES                  NO   YES                  NO   YES                  NO   YES                  NO   YES                  NO  
  • 41. Come trovare lavoro con un blog WHAT’s NOW? Thanks  for  having  read  this  guide!     I  hope  has  been  helpful  for  your  business!   ! IT’STILL  NOT  TIME  TO  GO!  KEEP  IN  TOUCH!   I  have  received  a  few  good  feedback  while  writing  this  guide;  more  than  700   people  have  already  read  this  guide  telling  me  what  they  think  about  it.     ! I  would  like  to  get  your  feedback  too!  Once  you  have  tried  to  get  your     Automotive  Business  online  let  me  know  what  you  think  about  this  guide!   ! You  can  write  me  at  stcarbe@gmail.com  -­‐  feel  free  to  add  me  on   Facebook  as  Salvatore  Thomas  Carbè  if  you  have  more  questions  relating  to   this  content! WISH YOU! TO RUN A SUCCESSFUL! DIGITAL AUTOMOTIVE! BUSINESS!!
  • 42. www.stcarbe.com