3 automotive digital marketing facebook tips for car dealers

  • 1,047 views
Uploaded on

Automotive is online! Are you using Facebook to sell cars? There're 3 automotive digital marketing tips to use Facebook for car dealers!

Automotive is online! Are you using Facebook to sell cars? There're 3 automotive digital marketing tips to use Facebook for car dealers!

More in: Automotive
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,047
On Slideshare
0
From Embeds
0
Number of Embeds
6

Actions

Shares
Downloads
10
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. 3 Salvatore Thomas Carbè 2014 Automotive Digital Marketing tipsfor CarDealers facebook
  • 2. 3  AUTOMOTIVE  DIGITAL  MARKETING   TIPS  FOR  CAR  DEALERS 2014  Edition Published:  March  2014 Published  by:  Salvatore  Thomas  Carbè www.stcarbe.com Version  1.0  ©Copyright  2014  Salvatore  Thomas  Carbè
  • 3. tools USE THE RIGHT °#1
  • 4. FACEBOOKBOOK FAN PAGE PROFILE VS
  • 5. Published  by:  Salvatore  Thomas  Carbè FACEBOOK  PROFILE FAN/FRIENDS  LIMIT INSIGHT CUSTOMIZABLE   FACEBOOK  FAN  PAGE 5.000                                                                                                        none    none                                                      complete  analytics    none                                                                            TAB  creation Facebook  is  a  great  tool  to  use  for  your  Automotive  digital  marketing  strategy.  Although,  make  sure   your  company  is  using  the  right  Facebook  tools!  Facebook  business  version  is  called  FAN  PAGE.     Fan  pages  allow  your  company  to:   1. Create  a  real  fan  base  with  no  numeric  limitations   2. Get  full  analytics  data  reports   3. Customize  your  digital  presence  through  TAB  creation 3  AUTOMOTIVE  DIGITAL  MARKETING  TIPS  FOR  CAR  DEALERS
  • 6. Published  by:  Salvatore  Thomas  Carbè 1 2 3 NO  FAN  LIMIT INSIGHTS CUSTOMIZABLE   3  AUTOMOTIVE  DIGITAL  MARKETING  TIPS  FOR  CAR  DEALERS
  • 7. FAN BASE CREATE YOUR °#2
  • 8. 3  AUTOMOTIVE  DIGITAL  MARKETING  TIPS  FOR  CAR  DEALERS Published  by:  Salvatore  Thomas  Carbè Facebook Environment Your Fans In  order  to  get  your  Automotive  Digital  results   from  Facebook  you  will  need  to  create  a  solid   fan  base.  Facebook  offers  you  a  huge  potential   audience;  Notwithstanding  you  will  need  to  get   people  passionate  about  your  brand,  products,   people  and  promotions.   ! There  are  several  ways  to  create  your  fan  base   such  as:   -­‐ Facebook  Advertising   -­‐ Email  marketing   -­‐ In-­‐store  customers  call-­‐to-­‐action   ! The  main  point  of  creating  a  business  fan  base  is   to  get  involved  only  with  potential  customers;   so  even  if  it  seems  a  good  idea  to  ask  your   friends  to  LIKE  your  business  page,  ask  yourself:   are  the  people  I  am  asking  to  LIKE  my  page  ever   going  to  buy  my  automotive  products  or   services?   !
  • 9. Published  by:  Salvatore  Thomas  Carbè If  you  are  going  to  use  Facebook  Advertising  to  create  your  Automotive  fan  base,  make  sure  to  select:   1. The  appropriate  message  and  picture   2. The  correct  target  provenience  (city,  state,  region)   3. Your  potential  fan  base  interests  (Automotive,  used  cars,  FIAT  Automobiles…) 1 2 3 3  AUTOMOTIVE  DIGITAL  MARKETING  TIPS  FOR  CAR  DEALERS
  • 10. ENGAGE WITH FANS °#3
  • 11. Facebook  for  business  is  meant  to  get  people   involved.  Many  Automotive  businesses  forget   this  crucial  point  and  prefer  to  communicate   according  to  “old  marketing  and  communications   schemes”.  The  old  one-­‐way  marketing  does  not   work  on  Facebook,  so  make  sure  not  just  to  talk   about  your  work!  Automotive  business  can  use  a   simple  role  called  “Facebook  4  P’s  for  customers   Engagement”.   ! The  4  P’s  (People,  Product,  Promotions  and   Places)  are  the  themes  which  can  be  used  as   Facebook  content  to  interact  with  potential   customers.  Automotive  customers  are  not  going   to  look  at  your  brand  just  as  a  company.  Your   company  is  made  of  people,  it  lives  in  several   places  like  fair,  expos  and  offices,  while  you   present  different    products  and  promotions.   ! Dont’s  be  professionally  ego-­‐centric  -­‐  put   customers  at  the  center  of  your  business!   !
  • 12. 3  AUTOMOTIVE  DIGITAL  MARKETING  TIPS  FOR  CAR  DEALERS Published  by:  Salvatore  Thomas  Carbè Facebook of Customer Engagement4P’’s PEOPLE PLACES PRODUCTS PROMOTIONS Your  company  is  made  of  people!   Let’s  your  potential  customers  meet  them!   Your  company  is  present  in  many  places!  Let’s   your  potential  customers  follow  you! You  have  several  plus  for  your  customers,  let   them  know  what  you  have  to  offer! You  sell  products  and  services,  let  people  know   what  your  job  is,  what  you  sell  and  how  to  buy  it!
  • 13. I WISH you Digital SUCESS!
  • 14. - Salvatore Thomas Carbè 2012-2014Automotive Digital MarketingRecord Carbè Salvatore Thomas Via della Villa 23 San Nicolò di Celle, Deruta, PG, 06123 - Italy
 Primary phone : +39 339 31 55 737, Secondary phone : +39 075 528 8461 Email : stcarbe@gmail.com Facebook www.facebook.com/salvatore.carbe | blog www.stcarbe.com