Validable. Business Model y Lean Startup

business model canvas + lean startupencuentra tu modelo de negocio de negocio Lucas Cervera salón mi empresa feb 2012

BM > ¿qué es? ¿para qué sirve?cómo una organización crea, entrega y captura valor

BMC > nespresso

BMC > skype

BMC > ideación + selección

BMC+CusDev > plan A

BMC+CusDev > capas

BMC > patrones • FREE/Freemium (Flickr, Open Source) • Long Tail Business Models • Multi-Sided Platforms (e.g. software, markets, …) ..

CusDev > testing ● What did you initially think? ● So what did you do? ● Then what did you learn? ● What are you going to do next?

customer development● market risk > technical risk● get out of the building● discovery - validation - creation - building● test your hypotheses● repeatable and scalable sales process

lean startup● product development methodology● objective = validated learning● minimum viable product● build - measure - learn

minimum viable product

running lean● pivot to a plan that works● business model vs business plan● falsifiable hypotheses + experiments● validate problem-solution fit● achieve product-market fit

lean canvas

visión > autoempleo - crecimiento - opa

idea > innovación / copia - pivote

espacio > potencial - momentum

foco > una sóla cosa

modelo de negocio > momento - escalabilidad

plan de negocio > guión - formato

mercado > oportunidad - problema - solución

comunicación > mensaje - promoción - publicidad

financiación > estructura de capital - obtención de fondos

lucascervera.com

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Validable. Business Model y Lean Startup

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