Validable. Business Model y Lean Startup

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  • 1. business model canvas + lean startupencuentra tu modelo de negocio de negocio Lucas Cervera salón mi empresa feb 2012
  • 2. BM > ¿qué es? ¿para qué sirve?cómo una organización crea, entrega y captura valor
  • 3. BMC > nespresso
  • 4. BMC > skype
  • 5. BMC > ideación + selección
  • 6. BMC+CusDev > plan A
  • 7. BMC+CusDev > plan A
  • 8. BMC+CusDev > plan A
  • 9. BMC+CusDev > capas
  • 10. BMC > patrones • FREE/Freemium (Flickr, Open Source) • Long Tail Business Models • Multi-Sided Platforms (e.g. software, markets, …) ..
  • 11. CusDev > testing ● What did you initially think? ● So what did you do? ● Then what did you learn? ● What are you going to do next?
  • 12. customer development● market risk > technical risk● get out of the building● discovery - validation - creation - building● test your hypotheses● repeatable and scalable sales process
  • 13. lean startup● product development methodology● objective = validated learning● minimum viable product● build - measure - learn
  • 14. minimum viable product
  • 15. running lean● pivot to a plan that works● business model vs business plan● falsifiable hypotheses + experiments● validate problem-solution fit● achieve product-market fit
  • 16. lean canvas
  • 17. visión > autoempleo - crecimiento - opa
  • 18. idea > innovación / copia - pivote
  • 19. espacio > potencial - momentum
  • 20. foco > una sóla cosa
  • 21. modelo de negocio > momento - escalabilidad
  • 22. plan de negocio > guión - formato
  • 23. mercado > oportunidad - problema - solución
  • 24. comunicación > mensaje - promoción - publicidad
  • 25. financiación > estructura de capital - obtención de fondos
  • 26. lucascervera.com