Maximising your Online Potential:
Seamless integration of data, systems and solutions backed by robust,
secure & scalable ...
2
Agenda
•Speakers
•Fabio Torlini, Marketing Director, Rackspace Ltd
•Chris Hoskin, Chief Marketing Officer, Salmon
•Intro...
3
Today’s retail consumers…
www.rackspace.co.uk
Rackspace Partner Network
4
Today’s retail consumers…
www.rackspace.co.uk
Rackspace Partner Network
5
Today’s retail consumers…
www.rackspace.co.uk
Rackspace Partner Network
6
www.rackspace.co.uk
Rackspace Partner Network
7
Today’s retail consumers…
www.rackspace.co.uk
Rackspace Partner Network
8
Today’s retail consumers…
www.rackspace.co.uk
Rackspace Partner Network
9
Salmon
www.rackspace.co.uk
Rackspace Partner Network
www.rackspace.co.uk
Rackspace Partner Network
Who are Salmon?
End-to-end services
Discovery, CX/Design, Implementation,
Application Management and Support
Diverse inter...
Salmon
Delivering eCommerce Solutions for leading & challenger brands
Maximise your online potential:
Seamless integration of data, systems & solutions demo
Site Analytics
Operational Reports
Dashboards / KPIs
Search Optimization
Content Management
Segmentation & Personalisation...
Address Verification/Store
locator
Search and
Merchandising
Payment Processing &
Fraud Mgt
Seamless integration of solutio...
15
Leveraging Managed Hosting Providers
•Hosting?
•Rackspace Hosting
•Hosting is the hub of a successful e-commerce site
w...
16
Conclusion
•Integration
•Uptime
www.rackspace.co.uk
Rackspace Partner Network
•Ultimate user experience
17
www.rackspace.co.uk
Rackspace Partner Network
www.rackspace.co.uk
Rackspace Partner Network
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Maximising Your Online Potential (Oct 2008)

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A presentation given by Rackspace and Salmon at eCommerce Expo 2008, in London, UK.

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Maximising Your Online Potential (Oct 2008)

  1. 1. Maximising your Online Potential: Seamless integration of data, systems and solutions backed by robust, secure & scalable ecommerce hosting infrastructure Presented By: Fabio Torlini, Rackspace Ltd www.rackspace.co.uk Rackspace Partner Network October 28th, 2008 Fabio Torlini, Rackspace Ltd Chris Hoskin, Salmon
  2. 2. 2 Agenda •Speakers •Fabio Torlini, Marketing Director, Rackspace Ltd •Chris Hoskin, Chief Marketing Officer, Salmon •Introduction www.rackspace.co.uk Rackspace Partner Network •Seamless ecommerce integration •Demonstration •Leveraging the right hosting provider •Conclusion
  3. 3. 3 Today’s retail consumers… www.rackspace.co.uk Rackspace Partner Network
  4. 4. 4 Today’s retail consumers… www.rackspace.co.uk Rackspace Partner Network
  5. 5. 5 Today’s retail consumers… www.rackspace.co.uk Rackspace Partner Network
  6. 6. 6 www.rackspace.co.uk Rackspace Partner Network
  7. 7. 7 Today’s retail consumers… www.rackspace.co.uk Rackspace Partner Network
  8. 8. 8 Today’s retail consumers… www.rackspace.co.uk Rackspace Partner Network
  9. 9. 9 Salmon www.rackspace.co.uk Rackspace Partner Network www.rackspace.co.uk Rackspace Partner Network
  10. 10. Who are Salmon? End-to-end services Discovery, CX/Design, Implementation, Application Management and Support Diverse interests and practices Interests in retail, finance, insurance and Background Global SI Successful track record over 19 years, 10 years in eCommerce c. 170 staff Operations in London, New York, Beijing, Sydney Privately owned, financially sound Open, honest and responsive approach Focus on mission critical Interests in retail, finance, insurance and utilities Focus on enterprise architecture , IT / Business change Java, .NET, & open source Application management and support - 25% of the business Delivery-led culture Innovative risk/reward models Fixed price Managed risk Shared reward Focus on mission critical systems Broad and deep expertise in web based applications and technologies Specialist skills in highly transactional systems and solutions e.g. B2B and B2C eCommerce, multi-channel integration, insurance underwriting * www.salmon.com * choskin@salmon.com
  11. 11. Salmon Delivering eCommerce Solutions for leading & challenger brands
  12. 12. Maximise your online potential: Seamless integration of data, systems & solutions demo
  13. 13. Site Analytics Operational Reports Dashboards / KPIs Search Optimization Content Management Segmentation & Personalisation Promotions, Discounts, Coupons A/B & Multivariate Testing Affiliate Marketing Email Customer Relationship Mgmt Contact Center Collaboration Live Help & Customer Care FAQ Price Negotiation Analytics Assisted Interaction Selling Product & Catalogue & Marketing Seamless integration of data & systems eCommerce Platform Language & Cultural Support Regulations & Practices Multi-National Sites Roles & Member Management Business Policies Contracts & Entitlements Customer Data Management Visual Search Guided Navigation Merchandizing: up-sell, cross- sell, bundles Awards & Points Gift Listing Auctions Content Aggregation Workflow & Workspaces Product Management Content Spots Sales Catalogs Product Information Mgmt Order Capture & Inventory Processing Approval Workflow Cross-Channel Order Management Flexible Pricing Flexible Payments Fulfillment and Supply Chain Globalisation Relationships & Agreements Product & Catalogue & Mgt Source: Adapted from slide taken from IBM Megadeck Feb 2008
  14. 14. Address Verification/Store locator Search and Merchandising Payment Processing & Fraud Mgt Seamless integration of solutions Web Content Management Social Media Customer Service Analytics User Experience Hosting eCommerce Platform
  15. 15. 15 Leveraging Managed Hosting Providers •Hosting? •Rackspace Hosting •Hosting is the hub of a successful e-commerce site www.rackspace.co.uk Rackspace Partner Network •User experience is key •Trust
  16. 16. 16 Conclusion •Integration •Uptime www.rackspace.co.uk Rackspace Partner Network •Ultimate user experience
  17. 17. 17 www.rackspace.co.uk Rackspace Partner Network www.rackspace.co.uk Rackspace Partner Network
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