SOCIAL MEDIA FOR YOUR BUSINESS
TWEET US: @SALLYANNEHOWELL
@NOISYMONKEY
NOISY LITTLE MONKEY
SEARCH & SOCIAL MEDIA MARKETING
• With a unique hybrid of search optimisation, social media
marketing,...
WHO’D TRUST A MONKEY?

Over 80 businesses, charities and gov’t bodies in EU, USA & Africa
Facebook

ROI

Twitter

Google+

Pinterest

@SallyanneHowell
YOU WILL VIEW THESE SLIDES ONLINE
WHILST GIVING US SOME FEEDBACK ;)

Image Credit:
http://www.flickr.com/photos/ansik/3969...
BEFORE WE GET SOCIAL
WHERE DO YOU SEND YOUR VISITORS?

@SallyanneHowe
WHERE? ON YOUR SITE!
ELSE, WHERE WILL PEOPLE WHO FOLLOW YOU GO?
• Social media works best when there is some meat on the
b...
CHOOSE AN ADAPTIVE DESIGN
THINK OF MOBILE USERS

Because people get their social on from smartphones
@SallyanneHowell
WHY GET SOCIAL?
REASONS WHY YOU SHOULD BE ON SOCIAL

BUT NOT ALL THE SOCIAL CHANNELS!
•
•
•
•
•

Increase visitors to website
Increase bra...
ITS NOT ALL ABOUT YOU
IF YOU’RE DOING THIS…

http://www.flickr.com/photos/ter-burg/8127283172/sizes/c/in/photostream/

@Sa...
YOUR AUDIENCE WILL BE DOING THIS…

http://www.flickr.com/photos/jdhancock/3618602355/sizes/l/in/photostream/

@SallyanneHo...
THINK ABOUT YOUR AUDIENCE
WHO ARE THE PASSIONATE ONES?

These will share your content and brand messages. They may not actually be the people who bu...
The rest of us
Who are you writing for?

What are their goals?
What are they interested in?
How can you help?

@SallyanneHowell
Vicky - 25

Dan - 30

IT Journalist

Developer (agency based)

Sarah – Aged 40
IT Director

Challenges:
Being ahead of the...
LETS GET ORGANISING!
FAILING TO PREPARE IS PREPARING TO FAIL
(AND ALL THAT JAZZ)

@SallyanneHowe
CREATING ENGAGING CONTENT
HANNAH GOES BANANAS

• Entertain
• Educate
• Persuade
• Convert

https://twitter.com/hannah_bo_b...
BLOG IDEAS
CREATING & COLLATING
Create:
• Events you run
• Interviews with attendees
• Interesting news from your area / i...
CREATING A CONTENT CALENDAR
JELLY BEANS AND BREAD AND BUTTER

Use tools to schedule – plan in advance
@SallyanneHowell
STUCK FOR CONTENT?

@SallyanneHowel
Question
How many of you mentioned Valentines Day as part of
your social?

Image Credit: http://commons.wikimedia.org/wiki...
CREATING CONTENT
SOME THINGS ARE PREDICTABLE & CHEAP

@SallyanneHowell
TEA / COFFEE BREAK

Image Credit: http://bit.ly/1eyniF3

@SallyanneHowell
QUESTION
IS YOUR ORGANISATION ON FACEBOOK?

@MrJonPayne
QUESTION
IS THERE ANY BENEFIT TO HAVING YOUR
ORGANISATION ON FACEBOOK?

@MrJonPayne
IF THE AREA OF THIS
SLIDE REPRESENTS ALL
THE TRAFFIC ON
THE INTERNET

@MrJonPayne
THIS MUCH
IS FACEBOOK

http://mashable.com/2010/11/19/facebook-traffic-stats/
Hat Tip: https://twitter.com/kelvinnewman #B...
@SallyanneHowell
45 billion other
web pages are
fighting over the
remainder
Some 45 billion web pages
http://www.worldwidewebsize.com/

@Sa...
SO HOW DOES FACEBOOK WORK?
WHAT DOES THIS MEAN FOR YOUR BRAND

http://www.whatisedgerank.com/
@SallyanneHowell
OPTIMISE YOUR FACEBOOK PAGE
BE FIRST TO THE PARTY

This is a organisation PAGE. Don’t use a PROFILE – PROFILES are for peo...
OPTIMISE YOUR FACEBOOK PAGE
MAKE SEARCH ENGINES & CLIENTS LOVE YOU

Give as much relevant information as you can
@Sallyann...
POSTING ON FACEBOOK
GRAB MY ATTENTION – I DARE YOU!

@SallyanneHowell
ENGAGING ON TWITTER
TWEET STRUCTURE

@SallyanneHowell
HOW TO TWEET FOR ENGLAND
A QUICK GUIDE TO TWEETING
•
•
•
•
•
•
•
•

Get visual – people love photos!
Ask for what you want...
IF YOU HAVE ONE OF THESE…
THEN YOU HAVE A G+ ACCOUNT. WHY?

Sign up for free: https://mail.google.com/
@SallyanneHowell
THE G TO THE PLUS
HOW TO WIN ON G+
•
•
•
•

Starting out – see if existing contacts are on G+
Connect your website to your...
More than
just cakes
and cats
Pinterest
Question Show of hands
Intro to what pinterest, what n why
examples of
best practi...
COCA COLA
BOARDS AND PINS

@SallyanneHowell
LINKEDIN
SOME PEOPLE LOVE IT…

@SallyanneHowell
ANALYTICS AND PAID ADVERTISING
MEASURING SUCCESS & IMPROVING

Image Credit: http://bit.ly/1boF4vi

@SallyanneHowell
MEASURING SUCCESS
PROFESSOR TRAFFIC

http://www.noisylittlemonkey.com/professor-traffic/
Image Credit: http://bit.ly/1oRnGD9

@SallyanneHowell
SOCIAL MEDIA FOR YOUR BUSINESS
TWEET US: @SALLYANNEHOWELL
@NOISYMONKEY
Social Media Training for Businesses - Noisy Little Monkey BRAVE Seminar
Social Media Training for Businesses - Noisy Little Monkey BRAVE Seminar
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Social Media Training for Businesses - Noisy Little Monkey BRAVE Seminar

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Don't just jump into social media - a successful social media strategy takes preparation, time and dedication.

Check out this one stop guide to blog ideas, content calendar, sharing across platforms and identifying which social media platform your company should be on.

Published in: Social Media
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  • http://www.flickr.com/photos/worldizen/4563405626/sizes/l/in/photostream/ / http://www.flickr.com/photos/dekcuf/6441085947/ / http://www.flickr.com/photos/guysie/6958087062/
  • http://wikiblinks.com/mark-zuckerberg-makes-first-investment-in-startup/
  • http://www.wired.com/business/2013/06/this-is-the-perfect-pinterest-picture/
  • Social Media Training for Businesses - Noisy Little Monkey BRAVE Seminar

    1. 1. SOCIAL MEDIA FOR YOUR BUSINESS TWEET US: @SALLYANNEHOWELL @NOISYMONKEY
    2. 2. NOISY LITTLE MONKEY SEARCH & SOCIAL MEDIA MARKETING • With a unique hybrid of search optimisation, social media marketing, creative flair and technical wizardry, we drive traffic, enquiries and sales Specialising in online activity, maximising conversions from offline
    3. 3. WHO’D TRUST A MONKEY? Over 80 businesses, charities and gov’t bodies in EU, USA & Africa
    4. 4. Facebook ROI Twitter Google+ Pinterest @SallyanneHowell
    5. 5. YOU WILL VIEW THESE SLIDES ONLINE WHILST GIVING US SOME FEEDBACK ;) Image Credit: http://www.flickr.com/photos/ansik/396906464/sizes/l/in/photostream/ @SallyanneHowell
    6. 6. BEFORE WE GET SOCIAL WHERE DO YOU SEND YOUR VISITORS? @SallyanneHowe
    7. 7. WHERE? ON YOUR SITE! ELSE, WHERE WILL PEOPLE WHO FOLLOW YOU GO? • Social media works best when there is some meat on the bone • WordPress is the best • Your web designer will love it • It needs to be: – On www.<yoursite>/blog – Updated regularly – Give useful information – Contain unique insights / perspective / news – Running the Yoast SEO plug in http://wordpress.org/ http://yoast.com/wordpress/seo/ @SallyanneHowell
    8. 8. CHOOSE AN ADAPTIVE DESIGN THINK OF MOBILE USERS Because people get their social on from smartphones @SallyanneHowell
    9. 9. WHY GET SOCIAL?
    10. 10. REASONS WHY YOU SHOULD BE ON SOCIAL BUT NOT ALL THE SOCIAL CHANNELS! • • • • • Increase visitors to website Increase brand loyalty & engage with existing audiences Sales, sales and more sales Market intelligence / competitor analysis Authority Image Credit: http://bit.ly/1h9RxkF @SallyanneHowell
    11. 11. ITS NOT ALL ABOUT YOU IF YOU’RE DOING THIS… http://www.flickr.com/photos/ter-burg/8127283172/sizes/c/in/photostream/ @SallyanneHowell
    12. 12. YOUR AUDIENCE WILL BE DOING THIS… http://www.flickr.com/photos/jdhancock/3618602355/sizes/l/in/photostream/ @SallyanneHowell
    13. 13. THINK ABOUT YOUR AUDIENCE
    14. 14. WHO ARE THE PASSIONATE ONES? These will share your content and brand messages. They may not actually be the people who buy the most, but they’re noisy and have influence over…
    15. 15. The rest of us
    16. 16. Who are you writing for? What are their goals? What are they interested in? How can you help? @SallyanneHowell
    17. 17. Vicky - 25 Dan - 30 IT Journalist Developer (agency based) Sarah – Aged 40 IT Director Challenges: Being ahead of the latest geek trends, stock news, tech gossip, being found out. Challenges: Work / Life (18 month old kid) Productivity The new boy is better than me Challenges: Budgets Reliable Infrastructure Managing geeks Wants: Google Glass, Bylines in the nationals, her big break. Wants: Productivity Tools, management advice, Google Glass, to be entertained Wants: Straight forward language Reliable data Facts figures Reads netmums, nhs direct, Stackoverflow, Wired, Oatmeal, xkcd Reads The Register, Seth Godin, Homes & Gardens, the headlines on the gutter press Uses r/tech, Facebook Uses Email. BBC apps Reads The Register, Guardian Tech, gizmodo, TC, Mashable, Buzzfeed, NextWeb Uses r/tech, Google+, Twitter & Facebook CC: Wordlizen, Dekcuf, GuySie
    18. 18. LETS GET ORGANISING! FAILING TO PREPARE IS PREPARING TO FAIL (AND ALL THAT JAZZ) @SallyanneHowe
    19. 19. CREATING ENGAGING CONTENT HANNAH GOES BANANAS • Entertain • Educate • Persuade • Convert https://twitter.com/hannah_bo_banna @SallyanneHowell
    20. 20. BLOG IDEAS CREATING & COLLATING Create: • Events you run • Interviews with attendees • Interesting news from your area / in your industry • Opinion pieces – you are awesome! Collate: • Industry research • Topical news stories • Statistics Image Credit: http://bit.ly/1fVu6dX @SallyanneHowell
    21. 21. CREATING A CONTENT CALENDAR JELLY BEANS AND BREAD AND BUTTER Use tools to schedule – plan in advance @SallyanneHowell
    22. 22. STUCK FOR CONTENT? @SallyanneHowel
    23. 23. Question How many of you mentioned Valentines Day as part of your social? Image Credit: http://commons.wikimedia.org/wiki/File:Origami_love_hearts.jpg @SallyanneHowell
    24. 24. CREATING CONTENT SOME THINGS ARE PREDICTABLE & CHEAP @SallyanneHowell
    25. 25. TEA / COFFEE BREAK Image Credit: http://bit.ly/1eyniF3 @SallyanneHowell
    26. 26. QUESTION IS YOUR ORGANISATION ON FACEBOOK? @MrJonPayne
    27. 27. QUESTION IS THERE ANY BENEFIT TO HAVING YOUR ORGANISATION ON FACEBOOK? @MrJonPayne
    28. 28. IF THE AREA OF THIS SLIDE REPRESENTS ALL THE TRAFFIC ON THE INTERNET @MrJonPayne
    29. 29. THIS MUCH IS FACEBOOK http://mashable.com/2010/11/19/facebook-traffic-stats/ Hat Tip: https://twitter.com/kelvinnewman #BrightonSEO founder
    30. 30. @SallyanneHowell
    31. 31. 45 billion other web pages are fighting over the remainder Some 45 billion web pages http://www.worldwidewebsize.com/ @SallyanneHowell
    32. 32. SO HOW DOES FACEBOOK WORK? WHAT DOES THIS MEAN FOR YOUR BRAND http://www.whatisedgerank.com/ @SallyanneHowell
    33. 33. OPTIMISE YOUR FACEBOOK PAGE BE FIRST TO THE PARTY This is a organisation PAGE. Don’t use a PROFILE – PROFILES are for people, PAGES are for organisations @SallyanneHowell
    34. 34. OPTIMISE YOUR FACEBOOK PAGE MAKE SEARCH ENGINES & CLIENTS LOVE YOU Give as much relevant information as you can @SallyanneHowell
    35. 35. POSTING ON FACEBOOK GRAB MY ATTENTION – I DARE YOU! @SallyanneHowell
    36. 36. ENGAGING ON TWITTER TWEET STRUCTURE @SallyanneHowell
    37. 37. HOW TO TWEET FOR ENGLAND A QUICK GUIDE TO TWEETING • • • • • • • • Get visual – people love photos! Ask for what you want – Pls RT, Share with your friends Seize the moment – events you attend, use hashtags Include a call to action – join our mailing list, come along to our event Create urgency – “enter our competition today to win a free family ticket” Demonstrate thought leadership Converse with people – thanks for attending, what do you think about Own your space – engage with local community https://business.twitter.com/write-engaging-promoted-tweetsgeneral?utm_campaign=EM_UK_RT_SMB_Email6_Write%20your%20Tweets&utm_medium=e mail&utm_source=Eloqua @SallyanneHowell
    38. 38. IF YOU HAVE ONE OF THESE… THEN YOU HAVE A G+ ACCOUNT. WHY? Sign up for free: https://mail.google.com/ @SallyanneHowell
    39. 39. THE G TO THE PLUS HOW TO WIN ON G+ • • • • Starting out – see if existing contacts are on G+ Connect your website to your G+ page – Google is all knowing but wan Use communities to share your content Post to G+ whenever you post a blog post https://support.google.com/plus/?hl=en#topic=3049661 @SallyanneHowell
    40. 40. More than just cakes and cats Pinterest Question Show of hands Intro to what pinterest, what n why examples of best practices measuring success
    41. 41. COCA COLA BOARDS AND PINS @SallyanneHowell
    42. 42. LINKEDIN SOME PEOPLE LOVE IT… @SallyanneHowell
    43. 43. ANALYTICS AND PAID ADVERTISING MEASURING SUCCESS & IMPROVING Image Credit: http://bit.ly/1boF4vi @SallyanneHowell
    44. 44. MEASURING SUCCESS PROFESSOR TRAFFIC http://www.noisylittlemonkey.com/professor-traffic/
    45. 45. Image Credit: http://bit.ly/1oRnGD9 @SallyanneHowell
    46. 46. SOCIAL MEDIA FOR YOUR BUSINESS TWEET US: @SALLYANNEHOWELL @NOISYMONKEY

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