PAST_Walking the brand. transition09/10

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PAST_Walking the brand. transition09/10

  1. 1. Walking the Brand<br />By <br />Sally Lim <br />VPER 2009/10<br />AIESEC in Universiti Utara Malaysia Transition Camp 2010 | 9 – 10 April 2010<br />
  2. 2. AIESEC in Universiti Utara Malaysia<br />Brand<br />What do you think OF A Brand is? <br />
  3. 3. AIESEC in Universiti Utara Malaysia<br />Brand XP<br />Brand Image<br />Brand Management<br />
  4. 4. AIESEC in Universiti Utara Malaysia<br />How does others perceive about AIESEC? <br />Think on the behalf of our stakeholders… <br /><ul><li>Internally
  5. 5. Externally </li></ul>?????<br />
  6. 6. AIESEC in Universiti Utara Malaysia<br />Which department/ functional area in the current management structure of LCUUM that is responsible for Aiesec branding? <br />?????<br />AIESEC<br />NOT aiesec or Aiesec<br />
  7. 7. AIESEC in Universiti Utara Malaysia<br />You, Me <br />Him, Her<br />EVERYONE! <br />
  8. 8. AIESEC in Universiti Utara Malaysia<br />How do you play your role? <br />Walking the Brand<br />
  9. 9. AIESEC in Universiti Utara Malaysia<br />
  10. 10. AIESEC in Universiti Utara Malaysia<br />Reminder… <br /><ul><li>Professional working way and communication
  11. 11. Usage of the email for professional purposes (not Boxbe)</li></ul>Relevance: <br />Self-awareness<br />Positive Personal Branding<br />
  12. 12. AIESEC in Universiti Utara Malaysia<br />Any sharings? <br />Questions?<br />
  13. 13. AIESEC in Universiti Utara Malaysia<br />Thank you!<br />

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