What Digital Journalists Need and Want

What Do Digital Journalists Need and Want?
Rethink Your Media Strategy

State of the Media
For the first time more people said they got news from the web than newspapers

State of the Media 2011
Larger national online-only news organizations focused more on aggregation than original reporting

Media Sites Using Video
Web Influencers Survey 2011

TV Websites Using Video Other Than News Casts

Opportunity
The percentage of TV stations using video separate from their newscasts has increased by 12% in the last year alone.
The web can be a backdoor pitch opportunity to get your story covered.

Media Sites Using Outside Video

Opportunity
There has been a 38% increase in the use of outside video by web influencers since 2009.
Create a video or series and distribute it across multiple web media platforms

What Kind of Video Do You Want?

Opportunity
Surprisingly, the demand is highest for completed videos

How Do You Prefer to Receive Outside Video?

Opportunity
Provide web media with a unique URL featuring your video. Embed codes also allow for easy tracking of video views
Provide the embed code so a journalist or blogger can quickly and easily put your video on their website

Media Sites Using Branded Content

Opportunity
Nearly half of web media surveyed reported that they feature paid content on their site
Magazine sites were most active in both advertising and brand integration; which is no surprise given their historical success with advertorials.
Integrating earned media content with paid placement will be a growing trend

Assets Wanted with a Release
Links to Relevant Info 91%
Images 88%
RSS feeds 51%
Video 35%
Embed Codes 31%
Image Player 25%

Opportunity
79% of journalists say including an image they can easily use significantly increases the chance of a release being picked up

Corporate Newsooms

It’s vital to have a social hub on your website
Source: Altimeter Group

While news search was the one factor that impacted the news industry in the last decade, sharing news content will be the game-changer in the next decade
Pew State of the Media
Yet only a handful of companies connect their social content to their newsroom (32%) and even less make it possible for visitors to share that content with others. (11%)

Connect, Share and Feed

Multi Media Gallery

Press Contacts

Tag All Content

Aggregate Discussion on the Site

News and Media Coverage

Social Media Release Format

Analytics

News Drives Traffic to Your Main Website

Results
Winston Salem CVB in North Carolina has been using the social media newsroom for just over a year now.
"We are delighted with our results – since we started using the PRESSfeed social media newsroom we’ve gained media coverage that has not only created positive exposure for our destination, but has helped increase visitation to our industry partners as well."

Casey Hough
Marketing and Media Manager
Visit Winston-Salem

sally@press-feed.com
@sallyfalkow

http://mediablog.hvg.hu	1018
http://blog.2activepr.ro	925
http://www.press-feed.com	560
http://www.proactivereport.com	50
http://news.press-feed.com	31
http://www.dr4ward.com	28
http://webcache.googleusercontent.com	19
http://desprepr.wordpress.com	18
http://social--media--blog.blogspot.com	18
http://www.remcojanssen.com	10
http://blogsite.com	7
http://www.2activepr.ro	4
http://translate.googleusercontent.com	4
http://mariusbuterchi.com	3
http://dashboard.bloglines.com	3
http://socialtrafficempire.com	1
http://socialtrafficrocket.net	1
http://192.168.82.9:8080	1
http://us-w1.rockmelt.com	1
http://www.netvibes.com	1
https://www.proactivereport.com	1
url_unknown	1
http://social--media--blog.blogspot.co.uk	1

What Digital Journalists Need and Want

by Sally Falkow on May 27, 2011

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What Digital Journalists Need and Want — Presentation Transcript