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Social Media Tools For 2010
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Social Media Tools For 2010

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5 must-have tools for PR professionals engaged in social media in 2010. Sally Falkow of PRESSfeed covers syndication in feeds, monitoring, analytics and measurement, branded video players and the …

5 must-have tools for PR professionals engaged in social media in 2010. Sally Falkow of PRESSfeed covers syndication in feeds, monitoring, analytics and measurement, branded video players and the need for a social media newsroom


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  • Cool !!
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  • Great presentation. I really like the diagrams at the beginning to explain how social media publishing increases your audience by putting content in more than one place.

    You may want to consider adding FeedMagnet to your set of tools for 2010. It is perfect for creating the Social Media Newsroom that you recommend. You can pull in RSS press releases, blog posts, tweets from multiple executives or company Twitter accounts, Flickr photos, and even news articles from Google News. Everything gets seamlessly displayed in a single feed on your website - with Twitpic and YouTube videos pulled right in. For companies that want a little more control, we have filters and moderation to control the content as it comes back in to your site.

    Check it out at FeedMagnet.com - or read more in this AustinStartup.com article: http://ow.ly/OG3l
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  • 1. Social Media Tools for 2010
  • 2. Model of Social Media
    • Listen
    • Learn
    • Respond
    • Build Relationships
  • 3. Strategy Steps
    • Listen
    • Find The Right Communities
    • Find the Influencers
    • Set Your Goals Based on What You Find
    • Content Strategy – what do have, what should you create?
    • Pick Your Tools
    • Deliver Content
    • Engage & Facilitate
    • Measure
  • 4. Tools
    • News Feeds
    • Monitoring
    • Measuring
    • Branded Video Player
    • Social Media Newsroom
  • 5.  
  • 6.  
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18.  
  • 19.  
  • 20. Whitepaper and Case Studies Feeds and SEO
    • http://www.press-feed.com
  • 21. Monitoring
    • Manually with Feeds
    • MyAllTop
    • NetVibes
  • 22.  
  • 23. NetVibes
  • 24. Paid Tools
    • Radian 6
    • Filtrbox
    • Trackur
    • SM2
    • eCairn Conversation
  • 25. Radian 6
  • 26. Filtrbox
  • 27.  
  • 28.  
  • 29. Measuring
    • Google Analytics
    • Google Trends
  • 30.  
  • 31.  
  • 32.  
  • 33. Host Video in a Branded Player
    • You want your own look and feel in the player
    • YouTube puts search boxes in the video that takes visitors away from your website
    • You have no control over the video you produced.
  • 34.  
  • 35.  
  • 36.  
  • 37. Social Media Newsroom
    • It’s vital to have your content in many places on the social web
    • BUT
    • It’s just as important to host aggregate all your social media content on your website
  • 38.  
  • 39.  
  • 40.  
  • 41. Contact
    • Follow me on Twitter @sallyfalkow
    • Read my blog www.proactivereport.com
    • http://www.press-feed.com
    • http://www.expansionplus.com
    • [email_address]
  • 42. Recommended Reading
    • Books:
    • The Cluetrain Manifesto
    • Trust Agents – Chris Brogan
    • Meatball Sundae – Seth Godin
    • Secrets of Social Media Marketing – Paul Gillin
  • 43. Follow these people on Twitter
    • Brian Solis @briansolis
    • Chris Brogan @chrisbrogan
    • Lee Odden @leeodden
    • Jeremiah Owyang @jowyang
    • Chris Abraham @chrisabraham
    • Greg Jarboe @gregjarboe