Royal Parks Foundation Ultra 2013 charity opportunity
A 50k run for charityHyde Park – Bushy Park Sunday 6 October 2013
Event background• Launched in April for 2012, in partnership with Scope “In awe of how• Race day – Sunday 7 October 2012 – alongside Royal Parks Foundation fantastic the Half Marathon route was, covering the• A unique city based Ultra marathon (50km) targeting charity runners looking for their next big challenge most beautiful city/ river/ park• Incorporating our experience when creating and building the Half Marathon, the focus is on charity fundraising, sustainability and views anywhere exceptional event management in the world - and to top it all,• 50km route through the iconic heart of London and through five of the Royal Parks. City – River – Park! a couple of deer battling it out,• Providing charity runners with their biggest ever challenge horns locked in• Premium standards providing comprehensive runner care and support battle, in Bushy – giving access to expert advice, a fully marshalled route, multiple fully- Park...” stocked check points and a VIP finish area for all James,• Online runner-tracker enables runners and spectators to monitor 2012 runner progress
Welcoming runners to Hyde ParkRunners drop bags, pick up nutrition products and calm each others’ nerves
The start…• 250 runners in 2012• Average fundraising per runner £770 (target set was £750 or £500 for ‘buddies’)• Entries opened in April 2012
The route – City… Using the closed roads down through Westminster to Embankment, runners left the Half Marathon route and headed along South Bank towards Battersea…Iconic city landmarks includedAdmiralty Arch, BuckinghamPalace, Parliament Square, BigBen & the Houses of Parliament,Westminster Bridge, the LondonEye and MI6…
The route – River…The route continued out of thecity along the River Thamestowpath – providing a mixtureof road, trail and even a fewstairs… Before taking a short route via Richmond Park (avoiding the worst hills!), through Putney and past Hampton Court Palace to enter Bushy Park
Runner support on route Regular checkpoints kept runners on track and provided them with: - Water - Toilets - Fairtrade bananas - SIS products - First aid - and the all-important Percy Pigs!
Runner supportClear signage, helpful marshals and lots and lots of cheering!
The finishFinish funnel and gantry, live music, MC announcing every runner, families waiting, medals awarded by Mimi Anderson, ‘sweep’ runners ensuring the last runners are supported right to the finish line
AftercareVIP marquee for all, including hot showers, toilets & changing areas, physiotherapy treatment,BBQ (free to runners), picnic area and bar, comfy seating, goody bags and baggage collection. Time to recover – and then to join in the finish line cheering!
2013 – Development• “Public” places went on sale on 8 October 2012 – early bird places sold out in under 2 weeks. “Thanks to all the• Scope have recruited a team of almost 200 runners for 2013, their marshals, fundraising target remains £750 volunteers and all of• Opportunity for other charities to get involved for 2013 – ahead of our the organisational main marketing drive targeting ‘Marathon fever’ in April staff and sponsors. Extremely well• Runners have been asking if they can run in support of different organised, marshals charities – we are keen to embrace this opportunity were great• Field will be limited to 800 runners to ensure the high standards of motivators. This is care and experience are maintained for all how runs should be. Oh, and the ultra• Full programme of marketing and PR activities will all be focused on the recruitment of runners for all those charities who get involved – was fantastic - commencing in April 2013 massage, hot shower and great• Online presence will include new charity pages on the website food. Cant ask for www.royalparksultra.com more!”• Race day branding will give all charities opportunities – at start, finish Arren, 2012 runner and at cheering locations across the route
Charity packagesAll charities (including Scope) will be given equal profile and status in the race - the only limit will beon printed materials where space available prohibits thisCharity Packages include:• A race place• Fundraising support – we are working with our sponsors and Virgin Money Giving to ensure that all runners are encouraged and motivated to fundraise. For example, we are talking to our Technical Apparel Sponsor about opportunities to provide fundraising incentives, prizes for top fundraisers. We will also be working closely with Virgin Money Giving to provide bespoke support to the runners and their charities.• Dedicated social media support – 2012 saw a great community of runners develop over the months leading up to the event. Leading industry experts provided advice and we shared experiences and encouragement for those taking their first steps into Ultra running. We will continue with this in 2013 with the community growing as the event becomes more popular• Runner support and care - the Ultra is by its nature a more intimate event – and we will continue to support all those that take place as if they are our VIPs, meaning that charities will not need to budget for providing the ‘extras’ on top of the race place: entertainment space, goody bags, finish line hot food, showers and physio/massage are all included in the place fee
Charity packages (cont’d)• Marketing and PR support – including a welcome pack including race logos, images from last year for use in marketing materials, a fact sheet and boilerplate copy. We will also share our marketing and PR plans to enable you to maximise your own efforts – we have an extensive strategy to promote the Ultra race, including advertising in Runners’ World and the London Underground, and will include the charity logos of the 4 biggest charity teams (at time of print deadline) on materials produced where possible (and more charities where space permits)• Profile on the website – rotating charity logos on all web pages, logos on the dedicated charity page, plus the option to have a bespoke charity page for you to encourage runners to sign up for your cause• A dedicated and supported cheer station on the route on race day, where we will ensure you have all the provisions the runners may need – all you need to do is supply the smiley people and any of your own charity products. We will also ensure your charity is labelled on the Tracker App so that supporters can find you on race day.• Charity branding at the finish line – charity banners along the finish funnel, an individual feather flag at the finish and bunting with your logo within the finish marquee are all included for charities that take 40 or more places (plus any charity can supply their own)• Opportunity to mingle and chat to all runners at both the start marquee in Hyde Park and the finish marquee in Bushy Park
The nitty gritty• Charity race places will cost £320 each• Charity race places will be sold in bundles of 5 places per “Yes, great event transaction – you can buy one bundle, several bundles or just guys and a buy more bundles as and when you need them (subject to massive thank availability as the total number of places is limited). you to all the• We believe this will enable charities to have the chance to get marshals and involved in the growth of this exciting event for a low their amazing financial risk. cheers of encouragement• Runners will need to be on the race database and ‘ready to along the whole run’ (completed registration) by Friday 30 August 2013 route.”• This is a new market for most, to our knowledge we are Rachel, the first ultra marathon focusing on the charity market, 2012 runner so why not join us trailblazers!
Royal Parks Foundation Ultra – Charity RegistrationIf you are interested in taking places, please complete this form and return asap:Charity Name Contact NameCharity Address & Telephone / EmailRegistration NoLogo attached? Yes / No Hyperlink(jpg if possible) (directing runners to your site from the Ultra site)Number of Charity Have you agreed toPlace Bundles the charity terms &(each bundle consists conditions?of 5 race places ) (separate document)Return the form via email, with your logo attached, to: Sally Barney, Events Manager,Royal Parks Foundation (firstname.lastname@example.org)