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Communi'es	
  @	
  Canto	
  
	
  July	
  2,	
  2013	
  
	
  
	
  
Hans	
  Schaedel	
  
Chief	
  Financial	
  Officer	
  
Agenda	
  
Communi=es	
  @	
  Canto|	
  	
  July	
  2013	
   2	
  
I.  About	
  Canto	
  
II.  Challenges	
  &	
  Objec=ve...
About	
  Canto	
  
About	
  Canto	
  
Communi=es	
  @	
  Canto|	
  	
  July	
  2013	
   4	
  
n  Digital	
  Asset	
  Management	
  soMware	
...
Challenges	
  @	
  Objec'ves	
  
Challenge	
  –	
  Global	
  Customer	
  Base,	
  Indirect	
  Sales	
  
Communi=es	
  @	
  Canto|	
  	
  July	
  2013	
   6...
Challenge	
  –	
  Disparate	
  Systems	
  for	
  Partner/Customer	
  Interac'on	
  
Communi=es	
  @	
  Canto|	
  	
  July	...
Objec'ves	
  
Communi=es	
  @	
  Canto|	
  	
  July	
  2013	
   8	
  
n  Improve	
  collabora=on	
  with	
  customers	
  ...
Salesforce	
  Communi'es	
  	
  
@	
  Canto	
  
Project	
  Status	
  
	
  
Communi=es	
  @	
  Canto|	
  	
  July	
  2013	
   10	
  
Project	
  Start:	
  
October	
  2012,...
Communi=es	
  @	
  Canto|	
  	
  July	
  2013	
   11	
  
Social	
  Collabora=on,	
  
Processes	
  and	
  Informa=on	
  
al...
Canto	
  Partner	
  Community	
  –	
  Profile	
  Page	
  
	
  
Communi=es	
  @	
  Canto|	
  	
  July	
  2013	
   12	
  
Add...
Communi=es	
  @	
  Canto|	
  	
  July	
  2013	
   13	
  
Rela'onships	
  are	
  the	
  compe''ve	
  differen'ator	
  
Market	
  be)er	
  
Customer	
  advocacy	
  
More	
  likely	
 ...
Thank	
  you!	
  
canto.com	
   blog.canto.com	
   @cantosohware	
  
Hans	
  Schaedel	
  
hds@canto.com	
  
@hansschaedel	...
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Canto Communities, Customer Company Tour 2013

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Transcript of "Canto Communities, Customer Company Tour 2013"

  1. 1. Communi'es  @  Canto    July  2,  2013       Hans  Schaedel   Chief  Financial  Officer  
  2. 2. Agenda   Communi=es  @  Canto|    July  2013   2   I.  About  Canto   II.  Challenges  &  Objec=ves   III.  Salesforce  Communi=es  @  Canto   IV.  Q  &  A  
  3. 3. About  Canto  
  4. 4. About  Canto   Communi=es  @  Canto|    July  2013   4   n  Digital  Asset  Management  soMware  solu=ons  since  1990   n  Canto  Cumulus  –  Delivering  content  more  intelligently  for   thousands  of  customers  worldwide   n  Based  in  Berlin,  San  Francisco  and  Frankfurt   n  Worldwide  presence  through  extensive  partner  network   Customer  of  Salesforce  since  2005.    
  5. 5. Challenges  @  Objec'ves  
  6. 6. Challenge  –  Global  Customer  Base,  Indirect  Sales   Communi=es  @  Canto|    July  2013   6  
  7. 7. Challenge  –  Disparate  Systems  for  Partner/Customer  Interac'on   Communi=es  @  Canto|    July  2013   7   Ticket  System   (homegrown)   Partner  Portal   (Salesforce)   User  Forum   (phpBB)   Communica'on (Email,  Skype)   Public  Website   Community  
  8. 8. Objec'ves   Communi=es  @  Canto|    July  2013   8   n  Improve  collabora=on  with  customers  and  partners   n  Product  and  service  enhancements  (‘Ideas’)   n  S=mulate  collabora=on  among  customers  (‘Cha(er  Groups’)   n  Communica=on  in  context  (‘Chaer’)   n  Combine  customer,  partner  and  Canto  knowledge   n  Single  pla]orm  for  customer  and  partner  interac=on       Break  down  barriers  between  customers  and  us.  
  9. 9. Salesforce  Communi'es     @  Canto  
  10. 10. Project  Status     Communi=es  @  Canto|    July  2013   10   Project  Start:   October  2012,   Parallel  to  Service   Cloud   Implementa'on.   Partner  Community:   Live  since  November   2012,  150  Partner   ac've.  Based  on  pre-­‐ exis'ng  partner   portal.   Customer   Community:  Pilot   phase  with  100   customers,  rollout  to   3,000  customers  in   July  2013  
  11. 11. Communi=es  @  Canto|    July  2013   11   Social  Collabora=on,   Processes  and  Informa=on   all  in  one  place.  
  12. 12. Canto  Partner  Community  –  Profile  Page     Communi=es  @  Canto|    July  2013   12   Add   your   photo   Influence   Score   About   you   Commun'y   Informa'on    
  13. 13. Communi=es  @  Canto|    July  2013   13  
  14. 14. Rela'onships  are  the  compe''ve  differen'ator   Market  be)er   Customer  advocacy   More  likely  to  repurchase     Sell  more   Customer  army   Spend  19%  more  (McKinsey)     Increase  market  share   Preference  over  compe'tors   Befer  products       Customers  get  more   More  likely  to  help  others   Crowdsourced  knowledge       Communi=es  @  Canto|    July  2013   14  
  15. 15. Thank  you!   canto.com   blog.canto.com   @cantosohware   Hans  Schaedel   hds@canto.com   @hansschaedel  
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