Your SlideShare is downloading. ×
0
Canto Communities, Customer Company Tour 2013
Canto Communities, Customer Company Tour 2013
Canto Communities, Customer Company Tour 2013
Canto Communities, Customer Company Tour 2013
Canto Communities, Customer Company Tour 2013
Canto Communities, Customer Company Tour 2013
Canto Communities, Customer Company Tour 2013
Canto Communities, Customer Company Tour 2013
Canto Communities, Customer Company Tour 2013
Canto Communities, Customer Company Tour 2013
Canto Communities, Customer Company Tour 2013
Canto Communities, Customer Company Tour 2013
Canto Communities, Customer Company Tour 2013
Canto Communities, Customer Company Tour 2013
Canto Communities, Customer Company Tour 2013
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Canto Communities, Customer Company Tour 2013

447

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
447
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Communi'es  @  Canto    July  2,  2013       Hans  Schaedel   Chief  Financial  Officer  
  • 2. Agenda   Communi=es  @  Canto|    July  2013   2   I.  About  Canto   II.  Challenges  &  Objec=ves   III.  Salesforce  Communi=es  @  Canto   IV.  Q  &  A  
  • 3. About  Canto  
  • 4. About  Canto   Communi=es  @  Canto|    July  2013   4   n  Digital  Asset  Management  soMware  solu=ons  since  1990   n  Canto  Cumulus  –  Delivering  content  more  intelligently  for   thousands  of  customers  worldwide   n  Based  in  Berlin,  San  Francisco  and  Frankfurt   n  Worldwide  presence  through  extensive  partner  network   Customer  of  Salesforce  since  2005.    
  • 5. Challenges  @  Objec'ves  
  • 6. Challenge  –  Global  Customer  Base,  Indirect  Sales   Communi=es  @  Canto|    July  2013   6  
  • 7. Challenge  –  Disparate  Systems  for  Partner/Customer  Interac'on   Communi=es  @  Canto|    July  2013   7   Ticket  System   (homegrown)   Partner  Portal   (Salesforce)   User  Forum   (phpBB)   Communica'on (Email,  Skype)   Public  Website   Community  
  • 8. Objec'ves   Communi=es  @  Canto|    July  2013   8   n  Improve  collabora=on  with  customers  and  partners   n  Product  and  service  enhancements  (‘Ideas’)   n  S=mulate  collabora=on  among  customers  (‘Cha(er  Groups’)   n  Communica=on  in  context  (‘Chaer’)   n  Combine  customer,  partner  and  Canto  knowledge   n  Single  pla]orm  for  customer  and  partner  interac=on       Break  down  barriers  between  customers  and  us.  
  • 9. Salesforce  Communi'es     @  Canto  
  • 10. Project  Status     Communi=es  @  Canto|    July  2013   10   Project  Start:   October  2012,   Parallel  to  Service   Cloud   Implementa'on.   Partner  Community:   Live  since  November   2012,  150  Partner   ac've.  Based  on  pre-­‐ exis'ng  partner   portal.   Customer   Community:  Pilot   phase  with  100   customers,  rollout  to   3,000  customers  in   July  2013  
  • 11. Communi=es  @  Canto|    July  2013   11   Social  Collabora=on,   Processes  and  Informa=on   all  in  one  place.  
  • 12. Canto  Partner  Community  –  Profile  Page     Communi=es  @  Canto|    July  2013   12   Add   your   photo   Influence   Score   About   you   Commun'y   Informa'on    
  • 13. Communi=es  @  Canto|    July  2013   13  
  • 14. Rela'onships  are  the  compe''ve  differen'ator   Market  be)er   Customer  advocacy   More  likely  to  repurchase     Sell  more   Customer  army   Spend  19%  more  (McKinsey)     Increase  market  share   Preference  over  compe'tors   Befer  products       Customers  get  more   More  likely  to  help  others   Crowdsourced  knowledge       Communi=es  @  Canto|    July  2013   14  
  • 15. Thank  you!   canto.com   blog.canto.com   @cantosohware   Hans  Schaedel   hds@canto.com   @hansschaedel  

×