WHY YOUR SMALL BUSINESS
SHOULD BE BLOGGING
An important part of your social media marketing strategy should be the
creation of content to share with your audience on...
BENEFITS OF BLOGGING
Better visibility
Blogging increases the chances
your business will be found. How?
Because each new blog post you
and your...
INCREASED CREDIBILITY
If you consistently write content
that is fantastically helpful and
relevant to your readers, you wi...
LEAD GENERATION
Take a blog article and pair it with
a piece of gated content, like an
e-book where the reader has to
shar...
CREATING YOUR BLOG
WRITING CONTENT PEOPLE WANT
Your blog should not be about your
products or even your brand. Write
about the challenges tha...
INCLUDING KEYWORDS
Understand the keywords that your
prospective customers search for on
the Internet and then incorporate...
MAKE IT APPEALING
Don’t throw a bunch of words on a
page. Be sure to create concise
paragraphs and to use images, bullets,...
BLOG ON A REGULAR BASIS
Start with at least one post per
week. Whatever cadence you choose,
make sure you are consistent a...
GET THE FULL E-BOOK
Download the full e-book for tips on launching a
comprehensive and effective social media
marketing st...
Why Your Small Business Should Be Blogging
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Why Your Small Business Should Be Blogging

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An important part of your social media marketing strategy should be the creation of content to share with your audience on social channels. If this content is useful, your community will more than likely freely and gladly bookmark it, download it, and pass it along to others. According to Social Media B2B, companies that blog generate 67% more leads than companies that don’t blog.

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Why Your Small Business Should Be Blogging

  1. 1. WHY YOUR SMALL BUSINESS SHOULD BE BLOGGING
  2. 2. An important part of your social media marketing strategy should be the creation of content to share with your audience on social channels. If this content is useful, your community will more than likely freely and gladly bookmark it, download it, and pass it along to others. 67% According to Social Media B2B, companies that blog generate 67% more leads than companies that don’t blog. QUICK STAT:
  3. 3. BENEFITS OF BLOGGING
  4. 4. Better visibility Blogging increases the chances your business will be found. How? Because each new blog post you and your team writes creates a new indexable page.
  5. 5. INCREASED CREDIBILITY If you consistently write content that is fantastically helpful and relevant to your readers, you will start to be known as a “thought leader,” a.k.a. someone who is viewed as an authority in their field.
  6. 6. LEAD GENERATION Take a blog article and pair it with a piece of gated content, like an e-book where the reader has to share their name and email address to get access.
  7. 7. CREATING YOUR BLOG
  8. 8. WRITING CONTENT PEOPLE WANT Your blog should not be about your products or even your brand. Write about the challenges that your current and potential customers face and provide solutions.
  9. 9. INCLUDING KEYWORDS Understand the keywords that your prospective customers search for on the Internet and then incorporate those into blog post’s title, description, images, headers, and naturally within the content itself.
  10. 10. MAKE IT APPEALING Don’t throw a bunch of words on a page. Be sure to create concise paragraphs and to use images, bullets, lists, headers, and subheaders to break up the content so it’s easy for the reader to absorb.
  11. 11. BLOG ON A REGULAR BASIS Start with at least one post per week. Whatever cadence you choose, make sure you are consistent about it. This will help show your readers when to expect a new post and also helps you plan ahead.
  12. 12. GET THE FULL E-BOOK Download the full e-book for tips on launching a comprehensive and effective social media marketing strategy. Download
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