What's New in Force.com for ISVs?


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Are you taking full advantage of the latest that the platform has to offer to help grow your business? Come learn about the latest Force.com innovations most relevant to ISVs, including packaging enhancements, branding improvements, and more. Review what's just been released in Winter '11 and get a glimpse at what's in store for the Spring release.

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  • Before the was workflow rules and approval processes. These are critical but not sufficient tools to enforce processes or create process centric applications.Workflow rules provided the ability to capture business events and take actions.Approvals gave you the ability to build one of the most common processes which can be automated – approvals.Well not any more, we now have Flow which provides you the ability to create page flows and dynamic forms, rule flows where you can take actions as well as integrate with other systems.All done by using a drag and drop designer and without writing any code..How many people have heard of Visual Process Manager?How many people have heard of Flow?To give some background.. VPM was the product based on our acquisition of a company from Wales England called Informavores. Flow is the name of the technology integrated in the platform. So, Flow is essentially VPM on the salesforce stack.
  • What's New in Force.com for ISVs?

    1. 1. What’s New in ISVForce? <br />Developers<br />Andrew Smith: salesforce.com<br />Ryan Spraetz: salesforce.com<br />Raja Rajaram: salesforce.com<br />
    2. 2. Safe Harbor<br />Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.<br />The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January 31, 2010. This documents and others are available on the SEC Filings section of the Investor Information section of our Web site. <br />Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.<br />
    3. 3. Prepare to be Amazed<br />?<br />?<br />Summer ‘11<br />Spring ‘11<br />Winter ‘11<br />
    4. 4. Winter ‘11<br />
    5. 5. Field History TrackingNow Included Out of the Box<br />App Install Guide<br />
    6. 6. Chatterize Your AppNow Chatter is Everywhere<br />New APIs<br />New UI Components<br />Single Chatter Runtime<br />Packageable Feed Tracking<br />
    7. 7. Chatterize Your PagesNew UI Components<br /><chatter:feed><br /><chatter:feedWithFollowers><br /><chatter:follow><br /><chatter:followers><br />
    8. 8. Your Pages: Lightning Speed<br />
    9. 9. Apex CSIVisual Debugging<br />
    10. 10. Developer Productivity: Apex Governor Limits<br />Apex Test context folded into Visualforce limits<br />Describe limits raised to 100<br />Class/Trigger limits raised to 1MB<br />Org code size raised to 2MB<br />Heap raised to 3MB<br />Individual callout request time removed<br />
    11. 11. Spring ‘11<br />
    12. 12. More Power with Apex CSI <br />Spring ‘11<br />Variable Assignment: Track variable assignment while stepping through the execution log<br />Class Filtering: Turn off unnecessary logging events<br />Execution Timeline: <br />Performance timeline for <br /> Visualforce & Apex<br />
    13. 13. Asynchronous Apex Test Execution<br />Spring ‘11<br />Test Console<br />Select one or many tests<br />View results in real time<br />Persisted Results<br />View execution results<br />View code coverage percentages<br />
    14. 14. Developer Productivity: ApexOne<br />Spring ‘11<br />Simplify: Condense contexts into one singular context<br />Remove: Identify the redundant limits and remove<br />Extend: Provide a multiplier for asynchronous requests<br />
    15. 15. Ryan Spraetz<br />salesforce.com<br />
    16. 16. Dynamic Visualforce<br />Spring ‘11<br /><!-- Static Binding --><br /><apex:outputField value="{!account.id}”/><br/><br /><apex:outputField value="{!account.name}”/> <br /><!-- Dynamic Binding --><br /><apex:repeat value="{!myFieldList}" var="f"><br /> <apex:outputField value="{!account[f]}”/><br /></apex:repeat><br />Single page. Endless possibilities.<br />Reduce use of rendered attribute<br />Dynamic add subscriber fields to page<br />
    17. 17. Dynamic Bindings with Fieldsets<br />Spring ‘11<br />BETA<br /><apex:dataTable value="{!accs}" var="acc” rules="rows" width="100%"><br /> <apex:columnheaderValue="Account Name"><br /> <apex:outputField value="{!acc.name}"/><br /> </apex:column><br /> <apex:columnheaderValue="Annual Revenue"><br /> <apex:outputField value="{!acc.annualrevenue}"/><br /> </apex:column><br /> <apex:columnheaderValue="Industry"><br /> <apex:outputField value="{!acc.industry}"/><br /> </apex:column><br /></apex:dataTable><br />Today:<br />
    18. 18. Dynamic Bindings with Fieldsets<br />Spring ‘11<br />BETA<br />Tomorrow:<br /><apex:dataTable value="{!accs}" var="acc” rules="rows" width="100%"><br /> <apex:repeat value="{!$ObjectType.Account.FieldSet.AccountFieldSet}" var="field"><br /> <apex:columnheaderValue="{!acc[field].label}"><br /> <apex:outputField value="{!acc[field]}"/><br /> </apex:column><br /> </apex:repeat><br /></apex:dataTable> <br />No Controller Logic.<br />
    19. 19. Dynamic Bindings with Fieldsets<br />Declarative Creation and Configuration<br />Spring ‘11<br />BETA<br />
    20. 20. Dynamic Bindings with Fieldsets<br />Declarative Subscriber Configuration<br />Spring ‘11<br />BETA<br />
    21. 21. Dynamic Pages & Fieldsets<br />
    22. 22. New Tools You Can Use<br />Spring ‘11<br />Inline Editing for Visualforce<br />Rest API<br />Renaming of Installed Objects<br />
    23. 23. Your Product, Your BrandOver 13 Custom Branded Emails for Trialforce <br />Spring ‘11<br />New User | Password Reset | Security Token <br />Account Locked | Activation | Email Change<br />
    24. 24. Package Support Access<br />
    25. 25. Login as a User<br />Spring ‘11<br />PILOT<br />
    26. 26.
    27. 27. Debug Apex in Subscriber Orgs<br />Spring ‘11<br />PILOT<br /> See Your <br />Debug<br />
    28. 28. Summer ‘11<br />
    29. 29. Raja Rajaram<br />salesforce.com<br />
    30. 30. Visual Process ManagementMaking life easier<br />Flow<br />Page flow and dynamic forms<br />Rule flow, actions and integration<br />Drag-and-drop designer<br />Approval Processes<br />Record routing & approval<br />Multi-user task management<br />History logging<br />Workflow Rules<br />Business events & rules<br />Declarative triggers<br />Activity monitoring<br />Alerts & actions<br />
    31. 31. How does Flow work?Page and rule flow in the cloud<br />1. Draw the flow as they’d click it<br />3. They follow the steps<br />2.Save it<br />Bam!<br />Flow does all the hard work:<br />Manages<br />data<br />Generates<br />documents<br />Performs<br />calculations<br />Sends<br />emails<br />Integrates<br />with systems<br />Executes<br />business rules<br />Provides<br />Forms<br />
    32. 32. Forget point and click!Drag and Drop Rules!<br />Flow Demo<br />
    33. 33. No More IT/Developer Stereotyping<br />
    34. 34. Become Developer Hero<br /><ul><li>Flow is the shared language between business and IT
    35. 35. Help business move fast unlike traditional IT
    36. 36. Developers focus on solving complex problems</li></li></ul><li>Flow Plug-in<br />New Apex Interface<br />Process.Plugin<br />Methods to be Implemented<br />Process.PluginResultinvoke(Process.PluginRequest request)<br />Process.PluginDescribeResult describe()<br />
    37. 37. Make $$$ - Vertical Flows via AppExchange<br />Force.com Flow for Insurance<br />Force.com Flow for Call Scripting/ Help Desk<br />Force.com Flow for Backoffice Process Integration automation<br />Force.com Flow for Tax<br />Force.com Flow for HR<br />Force.com Flow for… <br />Yes …there is a Flow for that !<br />Summer ‘11<br />
    38. 38. Flow – What’s in Summer ‘11<br />DE edition<br />Visualforce component<br />Sophisticated, dynamic UI<br />Theme pages accordingly<br />Build once run anywhere<br />Sites<br />Portals<br />Summer ‘11<br />
    39. 39. Flow – What’s Next<br />Metadata API<br />Packaging<br />Long running processes<br />Business rules engine with API<br />Human task<br />
    40. 40. Flow resources<br />Visual Process Manager Resources page on Developer.force.com<br />http://wiki.developerforce.com/index.php/Business_Process_Management#Visual_Process_Manager<br />Video tutorials<br />Embedded Guide in the Designer<br />Your friendly Salesforce Help<br />DE edition<br />Dev zone<br />
    41. 41. Question & Answer<br />Andrew Smith<br />Senior Product Manager, ISV <br />Ryan Spraetz<br />Product Manager, Force.com Builder<br />Raja Rajaram<br />Director of Product Management, Flow<br />
    42. 42. Next Steps…<br />Winter ’11 Release Notes<br />tinyurl.com/force-packaging<br />Try Flow Today<br />Log a case to get access<br />Visit ISVForce in the Campground<br />Or post to this session on Chatter<br />Questions? Log Case in Partner Portal<br />tinyurl.com/forcepartner<br />
    43. 43. What’s New in ISVForce? <br />
    44. 44. Introducing Visual Process ManagerNow Embedded in Your App<br />Summer ‘11<br /><ul><li>Illustrate your business rules graphically
    45. 45. Orchestrate complex business processes
    46. 46. Package your processes</li></li></ul><li>Streamlined Package Management<br />Spring ‘11<br />Loads<br /> Instantly<br />
    47. 47. Realtime Upload Monitoring<br />Spring ‘11<br />Track progress<br />Set it & forget it<br />Review failures <br />Abort jobs<br />
    48. 48. Introducing Winter ’11The Move To Cloud 2<br />New User Interface<br />Chatter Everywhere<br />One Box Search<br />
    49. 49. Chatterize Your App…<br />
    50. 50. … and install into non-chatter orgs<br />
    51. 51. Chatter Winter ’11Dozens of Major New Chatter Features<br />Chatter Filters<br />Chatter Recommendations<br />Chatter Search<br />Dashboard Chatter<br />#<br />Chatter Topics<br />Chatter Analytics<br />Chatter Files<br />Activity Chatter<br />Chatter Digest Emails<br />Chatter Central<br />Chatter Email Manager<br />
    52. 52. Apex CSI<br />
    53. 53. Visit the Developer Training and Support Booth in Force.com Zone<br />D I S C O V E R<br />Developer training, certification and support resources <br />that help you achieve<br />S U C C E S S<br />Find us in the Partner Demo Area of <br />Force.com Zone 2nd Floor Moscone West<br />Learn about Developer Certifications<br />Discover Developer Learning Paths<br />
    54. 54. Remember. . .<br /><ul><li>Check Chatter for additional session information
    55. 55. Get your developer Workbooks and Cheat Sheets in the Force.com Zone
    56. 56. Visit for more information related to this topic</li></ul>Don’t forget the survey!<br />
    57. 57. How Could Dreamforce Be Better? Tell Us!<br />Log in to the Dreamforce app to submit<br />surveys for the sessions you attended<br />Use the Dreamforce Mobile app to submit surveys<br />OR<br />Every session survey you submit is a chance to win an iPod nano!<br />