Webinar: Engage your customers, increase revenue and reduce your costs


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Today’s customer expects personalised, unified conversation across sales, service, and every other interaction with your organisation. Businesses with their Sales & Service teams on a single platform are able to achieve a complete, 360 degree view of the customer for more personalised service, drive revenue through cross-upsell, and lower costs by consolidating systems.

Learn more about the advantages of bringing your sales and service teams together, and engaging your customers with Salesforce Communities

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Webinar: Engage your customers, increase revenue and reduce your costs

  1. 1. Salesforce.com Webinar Series Engage Your Customers, Increase Revenue and Reduce Your Costs salesforceanz salesforce @salesforce
  2. 2. Speakers Natalie Chrara • Emerging & Small Business Manager • salesforce.com Paul Baptist • Principal Sales Engineer • salesforce.com
  3. 3. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter. This document and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. Important Additional Information The information in this presentation is neither an offer to purchase nor a solicitation of an offer to sell any securities – when the tender offer is launched ExactTarget, Inc. stockholders should read the tender offer statement because it contains important information. Investors can get the tender offer statement and other filed documents for free at www.sec.gov. The tender offer statement, including a letter of transmittal and other documents, will also be made available for free by the information agent for the tender offer.
  4. 4. #1 in Cloud Computing and CRM #1 Sales, Service, Marketing Product #1 Cloud Computing Market Share #1 Innovation 2011, 2012, 2013 #1 Salesforce: World’s #1 CRM
  5. 5. +39% Decrease IT Costs +36% Customer Satisfaction +35% Sales Productivity SMBs Succeed with Salesforce.com +30% Revenue Growth Source: Salesforce.com Customer Relationship Survey conducted March 2013, by an independent third-party, Confirmit Inc., on 5,200+ customers randomly selected. Response sizes per question vary.
  6. 6. A Whole New Way to Engage Customers 5B Smartphones by 2017 Social 4.5B Aggregated users 50B Connected products Mobile Cloud58% Faster deployment Connected
  7. 7. Delivering Stellar Service is Essential of unhappy customers will not willingly do business with you again* *Lee Resources, Inc ** Fifth Quadrant Survey 2013 of customers would spend up to 18% more with a company that offers great customer service**70% 91%
  8. 8. Customers Are in the Driver’s Seat of Your Business Competitors Steal Business Customers have other options if current needs aren’t being met Brand Perception Suffers Negative feelings have broad reach through online & social channels Customer Churn Increases Low switching costs empower customers to have high standards
  9. 9. But Aren’t Empowered to Help Themselves to Answers Company Website One-to-one Business Data disconnected from Social Social Point Solutions Many-to-many -OR- Social disconnected from business data
  10. 10. What if you could enable customers to help themselves – and one another – while building brand loyalty and freeing up your staff to focus on the complex questions?
  11. 11. Help customers help themselves and each other. Reduce support costs. Let staff focus on the complex stuff. Introducing: Salesforce Communities