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Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
Using Twitter Effectively for Marketing and Sales
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Using Twitter Effectively for Marketing and Sales

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There are more than 50,000 tweets each minute, but what does this trend mean for you and your business? How can you stay on top of what people are saying about your brand? How can you capture this …

There are more than 50,000 tweets each minute, but what does this trend mean for you and your business? How can you stay on top of what people are saying about your brand? How can you capture this real-time information to bring value to your bottom line? Join us to learn how leading brands are using Twitter as part of the marketing mix. We'll even demo some new tools from salesforce.com that can help you integrate Twitter with your sales and marketing efforts!

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  • 95 million tweets per dayBy comparison, McDonald’s serves 47m per day, around the world. 175m registered user
  • 41% of companies using Twitter have acquired customers through this channel
  • That’s why our speakers are here to share their insights…
  • Transcript

    • 1. Using Twitter Effectively for Marketing and Sales
      Marketing Professionals Track
      SudhaJamthe, PayPal
      Mark Dwight, RickshawBagworks
      Jill Fletcher, Virgin America
    • 2. Marcus Nelson
      Director Social Media, Salesforce.com
    • 3. Safe Harbor
      Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
      The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January 31, 2010. This documents and others are available on the SEC Filings section of the Investor Information section of our Web site.
      Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
      @marcusnelson #df10
    • 4. Agenda Slide
      Introductions
      Twitter by the numbers—and what it means for you
      Sudha Jamthe, PayPal
      Mark Dwight, Rickshaw Bagworks
      Jill Fletcher, Virgin America
      Q & A
      @marcusnelson #df10
    • 5. 95m tweets/day
      47 million served per day
      175m users
      @marcusnelson #df10
    • 6. Percentage of Fortune 500 companies actively tweeting
      60%
      35%
      2010
      2009
      41% of companies using Twitter have acquired customers through this channel
      @marcusnelson #df10
    • 7. Used by companies of all industries and sizes
      @marcusnelson #df10
    • 8. What departments do social media programs fall under?
      @marcusnelson #df10
    • 9. Proving ROI is a Challenge
      @marcusnelson #df10
    • 10. Sudha Jamthe
      Social Media Strategist, PayPal
    • 11. PayPal Inc
      • PayPal is the faster, safer way to pay and get paid online
      • 12. PayPal enables global ecommerce—more than 90 million active accounts in 190 markets and 24 currencies around the world
      • 13. PayPal is an eBay company and is made up of three leading online payment services:
      • 14. PayPal global payment service
      • 15. Payflow Gateway
      • 16. Bill Me Later
      @sujamthe #df10
    • 17. Your brand is what your customers think it is
      @sujamthe #df10
    • 18. It is not social if it is not a conversation
      @sujamthe #df10
    • 19. Take baby steps first
      @sujamthe #df10
    • 20. Let your personality shine
      Thanks © @halolz for the picture
      @sujamthe #df10
    • 21. Don’t just tweet, transform your business
      Thanks skigreenguide for this image
      @sujamthe #df10
    • 22. Be real--let the person behind the tweets shine
      Talk to your customers, don’t just monitor and listen and report metrics
      You have the power to transform your business
      Key Take Aways
      @sujamthe #df10
    • 23. Mark Dwight
      CEO, Rickshaw Bagworks
    • 24. Mark Dwight
      Founder & CEO
      mark@rickshawbags.com
      @rickshawbags #df10
    • 25. Rickshaw Bagworks:
      • Founded by Mark Dwight
      • 26. Launched at TED conference 2007
      • 27. We make urban messenger bags, sleeves, and bike accessories
      • 28. Focus on sustainability, urban travel and local manufacturing
      • 29. Partnerships with brands like: Virgin America, TED, 18 Rabbits, Mellow Johnny’s, SFBC, and Beams Japan
      @rickshawbags #df10
    • 30. “Every bag tells a story”
      Brand-building
      is all about
      engaging storytelling
      @rickshawbags #df10
    • 31. Telling your story in the age of social media
      Central hub for social marketing, where we cultivate and engage our customer fan base
      • Content to share
      • 32. Interactive contests
      • 33. Customer stories & testimonials
      Public channel for real-time engagement
      • Customer service interaction
      • 34. Breaking news, commentary & event status
      • 35. Early Warning System
      Forum for long-form storytelling & intellectual engagement
      @rickshawbags #df10
    • 38. What we’re doing on Twitter
      • Fresh Bag Feed™
      • 39. Public customer service interaction
      @rickshawbags #df10
    • 40. What we’re doing on Twitter
      • Messages that support or main storylines
      • 41. Actively monitoring what others say about us
      • 42. News alerts
      • 43. Real-time Q&A
      @rickshawbags #df10
    • 44. A few tips
      • Create unique content for each social media channel
      • 45. Create fresh content on a regular & consistent basis
      Twitter: Many times per day
      Facebook: Several times per day
      Blog: Daily to weekly
      • Align your content to your story
      @rickshawbags #df10
    • 46. Mark Dwight
      Founder & CEO
      mark@rickshawbags.com
      #df10
    • 47. Jill Fletcher
      Social Media & Communications Manager,
      Virgin America
    • 48. About Virgin America
      Virgin America is the new California-based airline that is on a mission to making flying good again.
      • Launched in August 2007
      • 49. Non-stop service to 14 cities and growing with 60 new planes on order
      • 50. Award-winning service and amenities including:
      • 51. Mood lit cabins
      • 52. FleetwideWiFi and power outlets
      • 53. Custom-designed leather seats
      • 54. Touch-screen seatback entertainment system called Red with free live TV, movies, MP3s, games and food/drink on demand
      @virginamerica #df10
    • 55. Why is Twitter relevant?
      53% of our guests carry laptops onboard.
      Up to one-third of our guests are logging on to WiFi on some long-haul flights.
      Over 70% of bookings come from web channels.
      The Apple store is #1 store for Elevate members buying from Red Store.
      @virginamerica #df10
    • 56. Create Twitter-Worthy Experiences
      @virginamerica #df10
    • 57. Create Twitter-Worthy Experiences
      @virginamerica #df10
    • 58. Create Twitter-Worthy Experiences
      @virginamerica #df10
    • 59. Connect (Don’t Market)
      @virginamerica #df10
    • 60. Connect (Don’t Market)
      @virginamerica #df10
    • 61. Listen & Engage
      @virginamerica #df10
    • 62. Listen & Engage
      @virginamerica #df10
    • 63. Listen & Engage
      @virginamerica #df10
    • 64. Don’t Be Afraid to Experiment
      One of five brands selected to launch Promoted Tweets
      @virginamerica #df10
    • 65. Don’t Be Afraid to Experiment
      #FlyFwdGiveBack 24 Hour Twitter Sale
      4th highest sales day ever
      @virginamerica #df10
    • 66. Don’t Be Afraid to Experiment
      ¡Viva Mex! 2-For-1 Tix + Tacos
      5th highest sales day in 2010
      @virginamerica #df10
    • 67. Create Twitter-worthy experiences
      Connect (Don’t Market)
      Listen & Engage
      Don’t be afraid to experiment
      Key Take Aways
      @virginamerica #df10
    • 68. Question & Answer
      SudhaJamthe
      Social Media Strategist
      Mark Dwight
      Founder and CEO
      Jill Fletcher
      Social Media & Communications Manager
      #df10
    • 69. Leading organizations have proven—Twitter has real value in a business context!
      Be real--let the person behind the tweets shine
      Talk to your customers, don’t just monitor and listen and report metrics
      Create Twitter-worthy experiences
      Connect (Don’t Market)
      Listen & Engage
      Don’t be afraid to experiment
      Key Take Aways
      #df10
    • 70. Using Twitter Effectively for Marketing and SalesThank you for joining us!
    • 71. How Could Dreamforce Be Better? Tell Us!
      Log in to the Dreamforce app to submit
      surveys for the sessions you attended
      Use the Dreamforce Mobile app to submit surveys
      OR
      Every session survey you submit is a chance to win an iPod nano!

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