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Transform The Way You Market With Marketing Cloud

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The social revolution is here, and customers are flocking to the social channels. With the Marketing Cloud you can engage them right there with measurable results. …

The social revolution is here, and customers are flocking to the social channels. With the Marketing Cloud you can engage them right there with measurable results.

From Cloudforce Nordic, October 2012.


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  • 1. TRANSFORM THE WAY YOU MARKETWITH THE MARKETING CLOUDPaul Smith, VP EMEA, Salesforce Marketing Cloud, @realpaulsmithMadlen Nicolaus, Senior Marketing & Community Manager, Salesforce Marketing Cloud, @madleeeenFacebook.com/MarketingCloud@MarketingCloud
  • 2. Transform The Way You Market Your Customer . Cloud Mobile Social.
  • 3. Social Revolution: Customers are Flocking to SocialChannels Fortune 100 Facebook Fan Growth Fortune 100 Web Traffic Growth 123% growth in social customers Jun 2010 Dec 2010 Jun 2011 Dec 2011 Source: Google Social Media Analysis (from Wildfire Interactive)
  • 4. Social Revolution: Customer Conversations Exploding 150% brand conversations per day 2009 2010 2011 2012 Sources: Penn State College IST Social Study, Twitter, Facebook, YouTube, Visible Technologies
  • 5. Your Connections Are More Likely to Buy From You Non-Fan Facebook Fan 4X More Likely to Buy Coca- Best Buy ColaSource: Forrester, The Facebook Factor, Quantifying The Impact Of A Facebook Fan On Brand Interactions
  • 6. Social Media Has Changed Marketing ForeverThe Largest Shift in 60 Years Old Way New Way Unsolicited One to many Untargeted Engaging Transparent Targeted
  • 7. People Are No Longer Faceless Data Residential Addresses Cell Phone Numbers Email Addresses Cookies That Expire in 30 Days
  • 8. People Are PEOPLEAnd Are More Connected Than EverEnormous Opportunity:Listen to Your CustomersBuild & engage connectionsTurn insight into action
  • 9. But Social Has Created Chaos For MarketingUncoordinated LimitedAction Insight PR Marketing eCommerce Social Creative Messaging Community Digital Media Media Management Your Company
  • 10. The Only Unified Social Marketing Suite Turn insights into action, and connections into Customers for Life. Salesforce Platform
  • 11. Global Leader in Social Marketing55% of Fortune 1008 of 10 Largest AdvertisersThousands of CustomersB2B & B2C
  • 12. Measurement Social ListeningWorkflow and Social Content Automation Social Ads Engagement
  • 13. Social Listening: Listen at Social Scale Real-time reporting from over 400 million Social sources Go beyond the What to the why Uncover marketing, sales & service opportunities +94% improved brand monitoring Source: Radian6 Customer Relationship Survey conducted December 2011, by an independent third-party, MarketTools Inc., on 800+ customers randomly selected.
  • 14. Social Content: Create Compelling SocialPresencesBuild social canvasses that createactionGrow connections with social appletsOptimized for for teams with workflow +37% campaign effectiveness
  • 15. Engagement: Connect With CustomersCreate & manage your social contentcalendarEngage with customers and buildcommunityScale with team workflow & automation 77% increased social engagement Source: Radian6 Customer Relationship Survey conducted December 2011, by an independent third-party, MarketTools Inc., on 800+ customers randomly selected.
  • 16. Social Ads: Amplify Your ContentAmplify your brand andcommunity storiesReach customers by profile andactivityOptimize campaigns in real-time
  • 17. Measurement: Track Campaign EffectivenessMeasure everything fromcampaigns to conversionsInsights across all social andcampaign MetricsOptimize activity and maximizeeffectiveness
  • 18. Workflow & Automation: Align Marketing, Sales, & ServiceBuild Social Customer ProfilesShare Social Posts & InsightAcross Your CompanyWork At Social Scale & Speed +44% Increased Social Sales Source: Radian6 Customer Relationship Survey conducted December 2011, by an independent third-party, MarketTools Inc., on 800+ customers randomly selected.
  • 19. Madlen Nicolaus Senior Marketing &Community Manager @madleeeen
  • 20. Blurring the lines of Marketing & Entertainment #RedbullStratos
  • 21. Connect to Your Customers in a Whole New Way Your Customer . Cloud Mobile Social.
  • 22. Thank YouLearn more at salesforce.com/marketing-cloud