In the past year, Apple's market cap surpassed Microsoft's, more searches were done on Facebook than on Google, and mobile devices outpaced the sales of computers. There's no way to avoid the fact that reaching your target audience is more challenging than ever. It requires new tools and new approaches in addition to traditional activities. In this session, industry analysts and leaders share their observations about what's changing, what's the same, and how leading B2B companies are embracing these changes to continue to drive measurable growth.
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