The Perfect Facebook Post

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What makes a perfect #Facebook post? Let this blueprint be your guide. Visit our Strategy blog to find more in this series: http://blogs.salesforce.com/strategy

What makes a perfect #Facebook post? Let this blueprint be your guide. Visit our Strategy blog to find more in this series: http://blogs.salesforce.com/strategy

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  • 1. Blueprint for the Perfect Facebook Post [Image] Post Copy: Keep your copy short and tone personal. Limit it to 90 characters, or make sure your URL link appears in the first 90 characters. Tip: Increase engagement by asking a question. Call To Action: Target Your Post: Include a URL in For posts relevant to your post copy. a specific country or Drive deeper into language, target STATUS UPDATE your post. Facebook, or to a blog or web page.   Timely Promotion: Tip: Shorten your Boost your post as a URL link with bit.ly. IMAGE Sponsored Story within the first 24 Upload an image: hours to reach a Upload an image at greater % of your least 300x300 pixels fans. large. Tip: Crop your Tip: Use high impact image to square to images or photos work best as an ad with colors like red unit. and orange, and close-up people, not Mobile First: logos. Close to 70% of fans Like Ÿ Comment Ÿ Share will see your wall posts on a mobile Engage: device. Posting is just the start! Stay engaged VIEW COMMENTS Tip: Use simple with the imagery, short copy, conversation by yes/no questions, adding a question People Reached and short video for or comment on the 1-click interaction on conversation. mobile Measuring Success: Use the ‘Engaged Fans’ metric on your Insights page to measure which posts work best. Monitor the ‘Talking About Us’ metric on your page to see how your page is doing overall and compared to like brands.Blueprint was inspired by a post to business2community http://goo.gl/p32RvIt has been adapted with our terminology & best practices for employee training
  • 2. Blueprint for the Perfect Facebook Post [Video] Post Copy: Keep your copy short and tone personal. Limit it to 90 characters, or make sure your URL link appears in the first 90 characters. Tip: Increase engagement by asking a question. Call To Action: Target Your Post: Include a URL in For posts relevant to your post copy. a specific country or Drive deeper into language, target STATUS UPDATE your post. Facebook, or to a blog or web page.   Video Description: Tip: Shorten your Remove or edit the URL link with bit.ly. VIDEO VIDEO TITLE default video meta data to avoid Upload video: Video Description redundant text. Copy and paste a YouTube URL in the Timely Promotion: status window to Boost your post as a embed the video in Sponsored Story your post. Or, you within the first 24 can upload a video Like Ÿ Comment Ÿ Share hours to reach a from your desktop. greater % of your fans. VIEW COMMENTS Engage: Posting is just the start! Stay engaged People Reached with the conversation by adding a question or comment on the Measuring success: conversation. Use the ‘Engaged Fans’ metric on your Insights page to measure which posts work best. Monitor the ‘Talking About Us’ metric on your page to see how your page is doing overall and compared to like brands.Blueprint was inspired by a post to business2community http://goo.gl/p32RvIt has been adapted with our terminology & best practices for employee training